Travel Guide

Snow-covered mountains, glimmering archipelagos and vibrant cities with entertainment and shopping will offer you unexpected experiences during your visit in Sweden.

If you’re looking for a destination where fun and thrills wait around the corner from relaxation and quiet, Sweden should be at the very top of your list. As you travel comfortably from the mountainous expanses of the north towards the leafy and bright forests in the south you will feel a world apart from the buzzing nightlife, exquisite dining and excellent shopping you find in the country’s cities.

Start your visit in Sweden by exploring cobblestone alleys and classical market halls in the capital Stockholm. Take the kids on thrilling rides at the theme park Grona Lund before you go for a relaxing stroll around open air museum and zoo Skansen, just next door. Shopaholics will of course also get their fix in Stockholm, with everything from trendy boutiques to impressive department stores, surrounded by tons of charming restaurants and cafés.

In Sweden’s second city Gothenburg you will find Liseberg, the biggest theme park in the Nordic region, as well as Universeum, a science centre where kids of all ages can try their hand at experiments, admire exhibitions, marvel at aquariums and even delve into a rain forest. With a plethora of shops, restaurants and parks, Gothenburg will always entice the curious traveller to find out what’s around the corner.

Sweden is also a marvellous destination for nature aficionados. In the south you can explore leafy green forests by foot or by bike, whereas the coastal regions in the west and the east give you plenty of opportunities to experience the tranquil atmosphere in the archipelagos.

North-western Sweden’s mountainous region is the perfect place for skiing and snowboarding, and if you’re lucky, you may even catch a glimpse of the magic northern lights. If you are planning a visit in the summer you can take in the mind blowing landscapes with clear brooks and rolling hills, as you experience the silence of nature in its purest form.

Embark on a journey through Sweden to discover a fascinating world, beyond meatball menus and flat-pack furniture – and find your new favourite place on earth.

Popular cities in Sweden

Stockholm showing heritage architecture, a marina and a bay or harbour
Stockholm is a city like no other. Comprised of 14 small islands, connected by 57 bridges, it is a beautiful green city, and unexpected swimmer and cyclist’s paradise.

Reasons to visit

  • Vitabergsparken Park
  • Sofia Church
  • Museum of Medieval Stockholm
Skansen Kronan which includes a city, a park and views
Gothenburg is a place that defies easy definitions. Sweden’s hip, historic second city has enough highbrow museums, great galleries and top-tier events venues to make it a dream destination for discerning culture enthusiasts. Yet it never feels stuffy. Its workaday industrial past always shines through. It has both luxury, in the form of elegant hotels and Michelin-starred restaurants, as well as budget-friendly neighbourhoods bursting with cool cafés and independent shops.

Reasons to visit

  • Fish Market
  • Gothenburg City Museum
  • Kronhuset
Malmo featuring swimming, a coastal town and rocky coastline
The City of Parks is known for its 17th-century architecture, art museums and the abundance of free concerts that take place across the city in summer.

Reasons to visit

  • Malmo Town Hall
  • HSB Turning Torso
  • Folkets Park
Are showing a river or creek, a sunset and snow
Visit one of Sweden’s most popular ski resorts with fantastic slopes and great outdoor activities all year round.

Reasons to visit

  • Are Ski Resort
Love museums, university life and parks? Get away to Uppsala!
Västerås has a long history of innovation and great visions. This is a modern city with a small-town feel, great nightlife and exciting attractions!


Choose two or more items and save on your trip: