Search Hotels by Best Western in Primrose Hill from £38

"Our stay at the Park Plaza Westminster Bridge exceeded expectations. The location is unbeatable — walkable to top restaurants, tourist landmarks, and local markets, with easy access to public transportation for exploring further afield. The hotel itself is immaculate — everything from the lobby to the rooms was spotless and beautifully maintained. What truly made the stay memorable was the service. From the warm welcome at check-in to the attentive concierge, efficient housekeeping, and friendly bell staff, every team member went above and beyond to make us feel cared for. Whether we were sightseeing or relaxing, the hotel served as the perfect home base. We highly recommend it for anyone looking for comfort, convenience, and outstanding hospitality."

"Gave me a very early check in after my travel plans changed which was fantastic. All of the staff I interacted with were friendly and helpful. Hotel has a great location in the river and walkable to many places to eat. Room was comfortable. Great cocktail bar. I will stay here again. "

"The hotel was perfect for our weekend break. Service was excellent , beds comfortable & a great buffet breakfast. The location was great for everything & also a lovely view of Tower bridge from our room. We were so happy with everything we have already booked again"

"Great location and modern, comfortable rooms. Catilin who checked us in was great and called to make sure we were comfortable in our room. I will stay here again the next time we're in London."

"Very satisfied with the dining experience and property location."

"Excellent hotel , so close to many attractions and Charing Cross station. I loved being able to walk to Trafalgar Square to visit the amazing National Gallery in just 5 minutes!"

"The property was very affordable, close to everything (tube and walking) and very clean. While it wasn't 5000 thread count sheets or fancy rooms, it wasn't advertised as such. Bed was comfortable and perfect for someone staying who knows they won't be in their room very much. Staff was awesome!"

"Nice stay, good food and very helpful staff"

"Lovely hotel. Great service and location, location, location. Couldn’t ask for a more centrally located hotel. Direct access to train station, restaurants, tour bus operator and shops. Walkable to major sites. Highly recommend."