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Dongdaemun Design Plaza

Join the masses who snap selfies every year at one of the most Instagrammed sites in South Korea, a UFO-like building that hosts a variety of events. 

Dongdaemun Design Plaza is an instantly recognizable Seoul landmark. Spot a building that looks like an enormous alien spaceship and it is likely to be this spectacular site. The building hosts exhibitions, conventions and other events throughout the year, but many people come here simply to take photos in front of its extraordinary façade.

Though Dongdaemun Design Plaza was only built in 2014, it has already come to hold great historic and cultural significance. It was among the final projects Iraqi-British architect Zaha Hadid worked on before her unexpected death in 2016. See the design plaza from a distance and notice Hadid’s characteristic flowing lines and curves. 

Visit the plaza during the day to see its vast silver surface clearly. At night, the building is even more spectacular, as it is illuminated in bright colors. The busy, brightly lit roads surrounding it add to the futuristic impression.

Book a guided tour of the building ahead of your visit to have an expert lead you around all of its most impressive features or pick up an audio guide at the door. Check the plaza’s event schedule to see what is on before you come. The events taking place here throughout the year are widely varied, including exhibitions, conventions and more. Some events return annually, including HERA Seoul Fashion Week and Seoul Architecture Festival. Kids are also well catered for, with a great on-site program of entertainment for youngsters.

Explore the innovative Dongdaemun History and Culture Park while you are here. The park has been designed to showcase past and present South Korean culture through interactive exhibits. Part of the park is actually on the roof of Dongdaemun Design Plaza.

Visit the space-age marvel that is Dongdaemun Design Plaza any day except Monday, when it is closed. Take the bus or the subway to Dongdaemun History and Culture Park station, which has excellent connections throughout the South Korean capital.


Guide to Exploring Dongdaemun Design Plaza


Top Hotel Deals

See all 2,090 Properties near Dongdaemun Design Plaza
Novotel Ambassador Seoul Dongdaemun Hotels & Residences £94
Novotel Ambassador Seoul Dongdaemun Hotels & Residences

Novotel Ambassador Seoul Dongdaemun Hotels & Residences

238 Euljiro, Jung Gu, Seoul, KR
     
    4.5 out of 5.0 Stars

    Located in Jung-gu, this luxury hotel is within a 5-minute walk of Dongdaemun Design Plaza and Goodmorning City. Dongdaemun History and Culture Park and Doota Mall are also within 10 minutes. Dongdaemun History and Culture Park Station is only a 5-minute walk and Euljiro 4-ga Station is 7 minutes.

    The Shilla Seoul £204
    The Shilla Seoul

    The Shilla Seoul

    249, Dongho-ro, Jung-gu, Seoul, Seoul
       
      5.0 out of 5.0 Stars

      Located in Jung-gu, this luxury hotel is within a 15-minute walk of Namsan Park, Korea House and Dongdaemun Design Plaza. Dongdaemun History and Culture Park and Dongdaemun History & Culture Park are also within 1 mile (2 km). Dongguk University Station is only a 4-minute walk and Yaksu Station is 13 minutes.

      LOTTE City Hotel Myeongdong £49
      LOTTE City Hotel Myeongdong

      LOTTE City Hotel Myeongdong

      362, Samil-daero, Jung-gu, Seoul
         
        4.0 out of 5.0 Stars

        Located in Myeongdong, this hotel is within 1 mi (2 km) of Seoul City Hall, Namdaemun Market and Gwanghwamun. Gyeongbok Palace is 1.3 mi (2 km) away. Euljilo 3-ga Station is 6 minutes by foot and Euljiro 1-ga Station is 8 minutes.

        Hotel PJ Myeongdong £45
        Hotel PJ Myeongdong

        Hotel PJ Myeongdong

        71, Mareunnae-ro, Jung-gu, Seoul, Seoul
           
          4.0 out of 5.0 Stars

          Located in Jung-gu, this hotel is within a 10-minute walk of Korea House and Cheonggyecheon. Myeongdong Street and Namsan Park are also within 15 minutes. Euljilo 3-ga Station is 5 minutes by foot and Chungmuro Station is 6 minutes.

          Grand Hyatt Seoul £173
          Grand Hyatt Seoul

          Grand Hyatt Seoul

          322, Sowol-ro, Yongsan-gu, Seoul, Seoul
             
            5.0 out of 5.0 Stars

            Located in Yongsan-gu, this luxury hotel is within a 10-minute walk of Namsan Botanical Garden, Itaewon Antique Furniture Street and Leeum Samsung Museum of Art. Itawon Street and Blue Square are also within 15 minutes. Itaewon Station is 11 minutes by foot and Hangangjin Station is 14 minutes.

            JW Marriott Dongdaemun Square Seoul £178
            JW Marriott Dongdaemun Square Seoul

            JW Marriott Dongdaemun Square Seoul

            279, Cheonggyecheon-ro, Jongno-gu, Seoul, Seoul
               
              5.0 out of 5.0 Stars

              Located in Jongno, this luxury hotel is within a 5-minute walk of Heunginjimun, Doota Mall and Migliore Mall. Pyounghwa Market and Dongdaemun History and Culture Park are also within 10 minutes. Dongdaemun Station is only a 2-minute walk and Dongdaemun History and Culture Park Station is 8 minutes.

              Nine Tree Hotel Dongdaemun £32
              Nine Tree Hotel Dongdaemun

              Nine Tree Hotel Dongdaemun

              224, Eulji-ro, Seoul, Seoul
                 
                4.0 out of 5.0 Stars

                Located in Jung-gu, this hotel is within a 10-minute walk of Cheonggyecheon, Dongdaemun Design Plaza and Dongdaemun History & Culture Park. Dongdaemun History and Culture Park and Heunginjimun are also within 15 minutes. Euljiro 4-ga Station is 5 minutes by foot and Dongdaemun History and Culture Park Station is 6 minutes.

                ibis Budget Ambassador Seoul Dongdaemun £51
                ibis Budget Ambassador Seoul Dongdaemun

                ibis Budget Ambassador Seoul Dongdaemun

                334 Toegyero, Jung Gu, Seoul, Seoul
                   
                  3.0 out of 5.0 Stars

                  Located in Jung-gu, this hotel is within a 5-minute walk of Dongdaemun Design Plaza and Dongdaemun History & Culture Park. Dongdaemun History and Culture Park and Cheonggyecheon are also within 10 minutes. Dongdaemun History and Culture Park Station is only a 3-minute walk and Cheonggu Station is 11 minutes.