Search Hotels by Firmdale in West End from £318

"I got such a good deal on this hotel I was a little apprehensive as I thought it was too good to be true! I was wrong! It was lovely :) The hotel was meticulously clean, the room had everything I needed and the staff were all really friendly 10/10"

"Great location and property. Walkable with many shopping and dining options nearby. Close to Hyde Park and Marble Arch, and tube stations "

"Lovely hotel in the perfect location. Staff were very helpful. Can’t wait to go back."

"Great location near all of the spots in London. There was a cute cafe located in the hotel which was convenient. The room was pretty small for 2 beds, but I reckon most rooms will be small in the heart of London."

"It was a great experience"

"Lovely breakfast and staff"

"Great location for my personal interests. Near to convenient tube station with Picadilly and Central lines. Varied brekky. Kind staf. Modern. Safe. Neat and clean. Surrounded by multiple restaurants. Comfy room on 7th floor. Strong and stable WiFi. Great amenities. Highly recommended. Can't think of anything that went wrong during my stay. "

"In the heart of Piccadilly, excellent location, close to everything, so many food options around, close to Oxford street shopping district. Tourists attractions easy to access from this area. The rooms are extremely minimalist, a little table and a chair badly needed in the rooms, other than that comfortable stay newly remodeled."

"location, location, location"