Search Hotels by Firmdale in West End from £270

"Over all a great stay, one of the hotels highlights was a member of staff called Boris, he was extremely helpful and ensured our stay went smoothly."

"All great absolutely no complaints "

"Just used it to sleep, but was great for that. We were out all day on the town. No windows in hallway or anything.. which was a little strange to get used to get used to "

"Perfect location for central London visit "

"Love this location near Picadilly, Bond Street, Oxford Street, Covent Garden, theaters and SoHo just behind the Fortnum and Mason store. This hotel has friendly staff and reasonable sized rooms compared to most London hotels"

"It was amazing, central for everything"

"The staff was very accommodating and made the difference in our stay!"

"Liked the staff and decor of the property and convenience for Oxford Street "

"I only stayed one night—needed a hotel close to a party I was attending. The hotel is modern but not too trendy. Great location, particularly if you are a theater goer. Also conveniently located to the Tube if you’re so inclined. It’s about a 10 minute walk to Tottenham Court Road, where you can take the new Elizabeth line to Heathrow in about 40 minutes for £13!! Rooms are not large but well thought out. The bathroom is large enough for two people to use comfortably at the same time. "