Lincoln Road Mall

A white building with a curved facade, palm trees, and a street sign reading "Lincoln Rd Mall".
A modern white building with the sign "Yuca" and "Young Urban Cuban American" on the front.
A street with palm trees, a building with a 'PAUL' sign, and a 'Lincoln Rd Mall' sign.
A modern high-rise building with a blue glass facade, surrounded by palm trees.
A modern white building with a curved facade and large windows, surrounded by palm trees and people walking.


Explore one of South Beach’s most popular meeting places to enjoy boutique shopping, outdoor dining and a selection of Miami’s premier cultural destinations.

Lincoln Road Mall is South Beach’s historic pedestrian-only promenade with a range of shops, restaurants, cafés, bars and galleries. Wander along this large mall to enjoy this hot spot for locals and visitors alike. Shop in designer boutiques and department stores, see Miami’s special flair for Mediterranean and art deco architecture and relax by a peaceful water garden.

Famous Miami developer Carl Fisher established the iconic Miami mall in 1912 and envisioned it to be the “Fifth Avenue of the South,” filled with upscale retail stores and fashionable furriers. Today, Lincoln Road Mall is an exciting and diverse destination for shopping, eating and relaxing in the heart of Miami’s South Beach.

During your visit to Lincoln Road Mall, stop for lunch at one of the promenade’s cafés or restaurants. Enjoy the opportunity to dine outdoors in the warm Miami sun and try fresh seafood and a slice of Florida’s famous key lime pie. Indulge in some retail therapy with hundreds of designer boutiques, national retail stores and local shops to choose from.

Watch street performers entertaining passers-by and head to ArtCenter to see work by emerging visual artists from the region and beyond. Visit ArtCenter’s learning centre to find out about contemporary visual arts and culture in South Florida.

Visit the promenade’s multiplex cinema or catch a performance at the magnificent New World Centre, home to the New World Symphony and designed by acclaimed architect Frank Gehry. See local and international performances at the historic Colony Theatre.

The mall features an excellent selection of fine dining restaurants as well as casual dining destinations. Cap off your evening with a delicious cocktail at one of the promenade’s lively bars.

Lincoln Road Mall is located on Miami’s South Beach. It is a 10-minute drive from downtown Miami and is accessible by bus. The pedestrianized mall is perfect for exploring on foot and is free to enter.

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