The best area to stay in Kitzbühel is the town centre, particularly around the historic Altstadt (Old Town).This compact and charming area is the heart of Kitzbühel, characterised by its colourful, frescoed buildings and cobbled streets. It's largely pedestrianised, making it a joy to explore on foot. You'll find a wide selection of shops, restaurants, and hotels concentrated around Vorderstadt and Hinterstadt – the main shopping streets – and the beautiful Pfarrkirche St. Andreas (St. Andrew's Parish Church) is a prominent landmark.For couples seeking an upscale and convenient experience, staying within the Altstadt is ideal. You'll be steps away from gourmet dining, boutique shopping, and cosy wine bars. The Hahnenkammbahn gondola, which provides access to the ski slopes and hiking trails, is just a short walk from most central hotels, making it effortless to enjoy the mountain activities.Families travelling with older children will also appreciate the Altstadt for its central access to activities. In winter, the ski school meeting points are easily reachable, and in summer, the area provides a great base for exploring the surrounding mountains.