Viareggio

Travel Guide
Viareggio featuring street scenes and a house as well as an individual female

Viareggio, the main city in the Versilia area, is world famous for its Carnival and its long beaches. A holiday in Viareggio is a chance to enjoy the sea on one side and the Apuan Alps on the other. Founded as a seaport for Lucca, the city owes its name to the Via Regis, a medieval road that linked it to the provincial capital. Discovering its beauties is easy, thanks to the holiday packages to Viareggio.

The vast coastline of fine white sand stretches for 10 km, 6 km of which are lined with modern and comfortable bathing establishments. The remaining km of free beach and are part of the Migliarino - San Rossore - Massaciuccoli Regional Nature Park, a protected forest area between the coast and Lake Massaciuccoli, on the shores of which are Giacomo Puccini's house and tomb and an open-air theatre that annually hosts the famous Festival Pucciniano.

The elegant Passeggiata di Viareggio should be a highlight of any itinerary. From the pier, this broad avenue runs along the beach, lined with the city's principle historic Liberty style buildings, which are typical of the city. Many villas from the early 1900s have been refurbished and transformed into beautiful hotels. The coastline has been awarded the prestigious Blue Flag award many times, attesting to the excellent environmental quality of the beaches and sea. The modern tourism services, elegant architecture, green pine groves between the coast and the city centre and the famous shopping streets make Viareggio a leading destination for refined travellers and lovers of luxury vacations.

Amongst Viareggio's main symbols are the Matilde Tower, a square fortress built to protect the ancient port, and the existing marina, built in the 1800s, which brought new impetus to the city's maritime and shipbuilding, still pillars of Viareggio's economy, together with beach tourism and the famous Carnival celebration. Strolling along Viale Margherita, you can admire the villas and fascinating architectural styles from the last century, like the Gran Caffè Margherita, the Duilio 48 Emporium and the Cinema Savoia, interspersed amongst luxury boutiques and hotels. The central Piazza del Mercato, known as the "Piazzone", is surrounded by traditional shops, artists' workshops producing papier-mâché items and colourful flower shops.

If you plan a holiday in Viareggio to attend the famous Carnival, you'll discover a completely different side of the city, with its allegorical papier-mâché floats and thousands of revellers celebrating in the elegant seaside avenues. During the rest of the year, the huge Carnival floats are moved to the Cittadella del Carnevale, a multi-purpose building that hosts wonderful cultural events, like the Festival Teatro Canzone dedicated to Giorgio Gaber, the Viareggio-Rèpaci Literary Prize and the Cittadella Jazz & More music festival .

The Viareggio Carnival began in 1873 when a group of young people who frequented the Caffè del Casinò launched the idea of a parade of floats and masks along the Viale del Mare. Since then, the floats parade down the avenue for 4 consecutive Sundays, with enormous papier-mâché caricatures poking ironic fun at politicians and show-biz stars. This satirical artistic tradition annually addresses the main themes of current events, while having a good laugh. After the parade, fun in Viareggio continues with weekend celebrations hosted in turn by the city's four neighbourhoods. They close off the streets to traffic and fill up with masks, music and dancing.

This and much more await you in Viareggio!

Hotel President
Hotel President
4 out of 5
Viale Carducci 5, Viareggio, LU
Fully refundableReserve now, pay when you stay
The price is £93 per night from 15 Oct to 15 Oct
Located in the heart of Viareggio, this beach hotel is steps away from Passeggiata di Viareggio and Viareggio Beach. Piazza Maria Luisa and Pineta di Ponente ...
4.4/5Wonderful! (394 reviews)
"Very nice Hotel. Good Staff."

Reviewed on 17 Aug 2021

Hotel President
Grand Hotel Royal, BW Premier Collection by Best Western
Grand Hotel Royal, BW Premier Collection by Best Western
4 out of 5
Viale Giosue' Carducci, 44, Viareggio, LU
The price is £102 per night from 16 Oct to 16 Oct
This family-friendly Viareggio hotel is located on the waterfront, within a 15-minute walk of Centro Matteucci Per L'Arte Moderna, Villa Argentina and Pineta ...
4.4/5Excellent! (383 reviews)
"Excellent location and great views from the sea view rooms. We would have considered using the restaurant for dinner but the menu was limited and copies posted in the reception area were in Italian."

Reviewed on 23 Sep 2020

Grand Hotel Royal, BW Premier Collection by Best Western
Sina Astor
Sina Astor
4 out of 5
Viale Giosue' Carducci, 54, Viareggio, LU
The price is £102 per night from 11 Oct to 11 Oct
This family-friendly Viareggio hotel is located on the boardwalk, just steps away from Passeggiata di Viareggio and Viareggio Beach. Pineta di Ponente and Piazza ...
4.1/5Very Good! (350 reviews)
"The hotel uses one stock set of photos to advertise their rooms. Upon arrival the room was NOTHING like the photos. We were then told by the staff that they only had one photo they use on all websites. As we were packing to leave, I found an insect resembling a roach of some kind near our bed. Would ..."

Reviewed on 1 Aug 2021

Sina Astor
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Camping dei Tigli
Camping dei Tigli
Viale dei Tigli 54, Viareggio, Provincia di Lucca
Situated near the beach, this campsite is within a 15-minute walk of Migliarino San Rossore Massaciuccoli Regional Park and Parco Giochi Bim Bum Bam. Spiaggia ...
3.8/5Good! (17 reviews)
"mi è piaciuta la tranquillità e la vicinanza al centro non mi è piaciuto la poca resistenza dell'elettrictà nella Coco Sweet perplessità per il pagamento all'arrivo."

Reviewed on 1 Sep 2021

Camping dei Tigli
Greenchalets Toskana Viareggio - Campsite
Greenchalets Toskana Viareggio - Campsite
Viale dei Tigli, Viareggio, Provincia di Lucca
This family-friendly Viareggio campsite is located near the airport, within 2 mi (3 km) of Viareggio Beach, Viareggio Harbor and Passeggiata di Viareggio. Massaciuccoli ...
3.8/5Good! (24 reviews)
"The canon with garden view is in a nice quiet spot. The location of the camp site allows for trips to Pisa, Lucca and Viareggio beach. The pool area Ian ok-ish, good enough for kids. Trampoline is always busy. Staff at reception and shop was very friendly, and they speak english. Be aware cars cannot ..."

Reviewed on 22 Aug 2019

Greenchalets Toskana Viareggio - Campsite
Bosco Verde Camping
Bosco Verde Camping
1 out of 5
This family-friendly Viareggio campsite is located near the beach, within a 10-minute walk of Migliarino San Rossore Massaciuccoli Regional Park and Parco Giochi ...
4/5Very Good! (39 reviews)
Bare Bones Cabin
"Very disappointed that towels were extra and they charged for air conditioning. This should be publisized on the site. Oh yeah, wifi is not included in the cabin either and lots of misquitos. Stayed for the beach which was nice and fun area if you truly are camping not passing through."

Reviewed on 29 Jun 2017

Bosco Verde Camping
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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