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ViareggioItaly

Viareggio, the main city in the Versilia area, is world famous for its Carnival and its long beaches. A holiday in Viareggio is a chance to enjoy the sea on one side and the Apuan Alps on the other. Founded as a seaport for Lucca, the city owes its name to the Via Regis, a medieval road that linked it to the provincial capital. Discovering its beauties is easy, thanks to the holiday packages to Viareggio.

The vast coastline of fine white sand stretches for 10 km, 6 km of which are lined with modern and comfortable bathing establishments. The remaining km of free beach and are part of the Migliarino - San Rossore - Massaciuccoli Regional Nature Park, a protected forest area between the coast and Lake Massaciuccoli, on the shores of which are Giacomo Puccini's house and tomb and an open-air theatre that annually hosts the famous Festival Pucciniano.

The elegant Passeggiata di Viareggio should be a highlight of any itinerary. From the pier, this broad avenue runs along the beach, lined with the city's principle historic Liberty style buildings, which are typical of the city. Many villas from the early 1900s have been refurbished and transformed into beautiful hotels. The coastline has been awarded the prestigious Blue Flag award many times, attesting to the excellent environmental quality of the beaches and sea. The modern tourism services, elegant architecture, green pine groves between the coast and the city centre and the famous shopping streets make Viareggio a leading destination for refined travellers and lovers of luxury vacations.

Amongst Viareggio's main symbols are the Matilde Tower, a square fortress built to protect the ancient port, and the existing marina, built in the 1800s, which brought new impetus to the city's maritime and shipbuilding, still pillars of Viareggio's economy, together with beach tourism and the famous Carnival celebration. Strolling along Viale Margherita, you can admire the villas and fascinating architectural styles from the last century, like the Gran Caffè Margherita, the Duilio 48 Emporium and the Cinema Savoia, interspersed amongst luxury boutiques and hotels. The central Piazza del Mercato, known as the "Piazzone", is surrounded by traditional shops, artists' workshops producing papier-mâché items and colourful flower shops.

If you plan a holiday in Viareggio to attend the famous Carnival, you'll discover a completely different side of the city, with its allegorical papier-mâché floats and thousands of revellers celebrating in the elegant seaside avenues. During the rest of the year, the huge Carnival floats are moved to the Cittadella del Carnevale, a multi-purpose building that hosts wonderful cultural events, like the Festival Teatro Canzone dedicated to Giorgio Gaber, the Viareggio-Rèpaci Literary Prize and the Cittadella Jazz & More music festival .

The Viareggio Carnival began in 1873 when a group of young people who frequented the Caffè del Casinò launched the idea of a parade of floats and masks along the Viale del Mare. Since then, the floats parade down the avenue for 4 consecutive Sundays, with enormous papier-mâché caricatures poking ironic fun at politicians and show-biz stars. This satirical artistic tradition annually addresses the main themes of current events, while having a good laugh. After the parade, fun in Viareggio continues with weekend celebrations hosted in turn by the city's four neighbourhoods. They close off the streets to traffic and fill up with masks, music and dancing.

This and much more await you in Viareggio!

Top hotels in Viareggio

Estimated price for 1 night / 2 adults
Grand Hotel Royal, BW Premier Collection by Best Western
Grand Hotel Royal, BW Premier Collection by Best Western
4 out of 5
Viale Giosue' Carducci, 44, Viareggio, LU
The price is £180 per night

This family-friendly Viareggio hotel is located on the waterfront, within a 15-minute walk of Centro Matteucci Per L'Arte Moderna, Villa Argentina and Pineta ...

4.3/5Excellent! (358 reviews)

"Perfect location, beautiful entrance .gardens and large pool area. Very hospitable staff"…"

Reviewed on 20 Jul 2020

Grand Hotel Royal, BW Premier Collection by Best Western
Villa Adriana
Villa Adriana
3 out of 5
Via Vespucci 89, Viareggio, Lucca
The price is £64 per night

Situated in Viareggio, this beach hotel is within a 10-minute walk of Villa Argentina and Viareggio Beach. Centro Matteucci Per L'Arte Moderna and Passeggiata ...

3.7/5Good! (62 reviews)
A wonderfully relaxed location and accommodation.

"Excellent location adjacent to the park and local to the beach. Charming people in attendance."…"

Reviewed on 1 Oct 2017

Villa Adriana
Sina Astor
Sina Astor
4 out of 5
Viale Giosue' Carducci, 54, Viareggio, LU
The price is £154 per night

This family-friendly Viareggio hotel is located on the boardwalk, just steps away from Passeggiata di Viareggio and Viareggio Beach. Pineta di Ponente and Piazza ...

4.1/5Very Good! (328 reviews)
ce stay

"Nice small hotel- friendly staff"…"

Reviewed on 12 Mar 2020

Sina Astor

Popular places to visit in Viareggio

Passeggiata di Viareggio
Image for Passeggiata di Viareggio

Passeggiata di Viareggio

4.5/5(4 reviews)

Viareggio’s promenade with hotels, shops, bars and restaurants lies between the last row of buildings and the blue waters of the Mediterranean.  

Villa Puccini
Image for Villa Puccini

Villa Puccini

3.5/5(2 reviews)

Experience the intimate atmosphere of the lakeside home where one of Italy’s great composers produced many of his greatest works.

Statue of Burlamacco
Image for Statue of Burlamacco

Statue of Burlamacco

No visit to Viareggio is complete without seeing the city’s clown statue. Stroll along the waterfront with this colorful character watching over you. 

Spiaggia della Lecciona
Image for Spiaggia della Lecciona

Spiaggia della Lecciona

If a restful holiday is part of your travel plans, Spiaggia della Lecciona might be the perfect place to visit during your trip to Viareggio. Wander the marina and sandy beaches while you're in the area.

Villa Paolina
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Villa Paolina

Visit the historic summer residence of Paolina Borghese Bonaparte, the sister of Napoleon. The building now hosts a number of museums and rotating exhibitions. 

Pineta di Ponente
Image for Pineta di Ponente

Pineta di Ponente

5/5(4 reviews)

Just steps away from the beach, take a break from the bustle of Viareggio in its pine forest. Enjoy a relaxing stroll, a scenic bike ride, or go camping. 

Top things to do in Viareggio

Dining experience at a local's home in Viareggio
Image for Dining experience at a local's home in Viareggio

Dining experience at a local's home in Viareggio

£77
Per adult
Private cooking class at a Cesarina's home in Viareggio
Image for Private cooking class at a Cesarina's home in Viareggio

Private cooking class at a Cesarina's home in Viareggio

£130
Per adult
Market, Cook and dine at a Cesarina's home in Viareggio
Image for Market, Cook and dine at a Cesarina's home in Viareggio

Market, Cook and dine at a Cesarina's home in Viareggio

£195
Per adult
Market tour, lunch/dinner at a Cesarina's home in Viareggio
Image for Market tour, lunch/dinner at a Cesarina's home in Viareggio

Market tour, lunch/dinner at a Cesarina's home in Viareggio

£131
Per adult
Leaning Tower of Pisa Tickets
Image for Leaning Tower of Pisa Tickets

Leaning Tower of Pisa Tickets

£20
Per adult
72% of travellers recommend
Private Transfer from Viareggio to Pisa (PSA) Airport
Image for Private Transfer from Viareggio to Pisa (PSA) Airport

Private Transfer from Viareggio to Pisa (PSA) Airport

£114
Per adult

Reviews of Viareggio

4.5

Top Destination

5 - Excellent
19
5 - Excellent 51.351351351351354%
4 - Good
18
4 - Good 48.648648648648646%
3 - Okay
0
3 - Okay 0%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveller

1 Jan 2020

Fantastic

5/5 - Excellent

Lee

10 Dec 2019

Viareggio is a wonderful little town on the coast. Friendly, lovely place. Great travel links for Lucca, Firenze, Pietrasanta, Forte di Marmi etc.. love visiting Tuscany and using Viareggio as a base.

4/5 - Good

Verified traveller

27 Sep 2019

It's an excellent beach resort but maybe not the destination for those seeking lots of bars and nightlife (we weren't). In its own way an attractive and well-cared for city, lacking the tattier elements associated with some Mediterranean resorts.

5/5 - Excellent

Verified traveller

22 Sep 2019

Loved the beach will be going again next year

4/5 - Good

Verified traveller

22 Aug 2019

Be aware that almost all beach access is through beach clubs that charge around 25-30 euro’s for 1 parasol and 2 chairs for a day

5/5 - Excellent

Verified traveller

16 Aug 2019

Lovely camp site, the staff were very helpful & polite. The food at the restaurant was top notch. Walking distance to the beautiful beach. Woukd definitely go back

Cities near Viareggio

Lido di Camaiore featuring a sandy beach

Lido di Camaiore

Massaciuccoli Lake which includes a park and street scenes

Massarosa

Lido di Camaiore showing general coastal views

Camaiore