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Passeggiata di Viareggio
Holiday Travel Guide

Viareggio featuring street scenes and a house as well as an individual female

Viareggio’s promenade with hotels, shops, bars and restaurants lies between the last row of buildings and the blue waters of the Mediterranean.  

Passeggiata di Viareggio gives visitors a real Italian experience. Be prepared to use hand gestures to converse, because not many locals speak English. This authenticity also gives you the opportunity to take part in some of Italy’s finest traditions. It is common in Italy to take a “passeggiata” (evening stroll) down the promenade. Dress somewhat formally to blend in with the locals and take part in this social tradition.

As the biggest resort town in Tuscany, Viareggio’s main attraction is the Mediterranean Sea. Since the 1900s, the town has been a destination for travelers from all over the world, who come to enjoy sun, seafood and shopping. The passeggiata offers all these attractions.

Viareggio was developed in the traditional Italian Riviera style. As such, the promenade is a focal point of the city that connects the bustling town to its beautiful beaches. Take in all the passeggiata has to offer by visiting its charming shops and bistros.

Enjoy the Liberty-style architecture that also dominates the city. Favored by Italian architects during the art nouveau period, the style features airy structures and nature-inspired touches.

Dine on freshly caught seafood from one of the many restaurants along the street or grab a towel and make your way to the beach. Rent a bike at one of the many locations in town and ride the length of the promenade, which is about 3 miles (5 kilometers) long. Browse the outdoor markets, which take place on the promenade several days a week. Shop for Italian gifts and souvenirs, including handmade leather sandals and purses.

Because of the Mediterranean climate in Viareggio, the promenade is a popular destination year-round. In late winter, people from all over the world descend upon the city for the Carnival of Viareggio and the Passeggiata di Viareggio is central to the activities. This famous carnival lasts multiple weekends. It’s a time when you can see parades with exquisitely crafted floats, enjoy shows and join the partying locals on the street.

Top things to do in Passeggiata di Viareggio

Top Trending Hotels Near Passeggiata di Viareggio

Grand Hotel Royal, BW Premier Collection by Best Western
Grand Hotel Royal, BW Premier Collection by Best Western
4 out of 5
Viale Giosue' Carducci, 44, Viareggio, LU
The price is £119 per night from 13 Jun to 13 Jun
This family-friendly Viareggio hotel is located on the waterfront, within a 15-minute walk of Centro Matteucci Per L'Arte Moderna, Villa Argentina and Pineta ...
4.4/5Excellent! (376 reviews)
"Excellent location and great views from the sea view rooms. We would have considered using the restaurant for dinner but the menu was limited and copies posted in the reception area were in Italian."

Reviewed on 23 Sep 2020

Grand Hotel Royal, BW Premier Collection by Best Western
Sina Astor
Sina Astor
4 out of 5
Viale Giosue' Carducci, 54, Viareggio, LU
The price is £129 per night from 13 Jun to 13 Jun
This family-friendly Viareggio hotel is located on the boardwalk, just steps away from Passeggiata di Viareggio and Viareggio Beach. Pineta di Ponente and Piazza ...
4.1/5Very Good! (343 reviews)
ce stay
"Nice small hotel- friendly staff"

Reviewed on 12 Mar 2020

Sina Astor
Hotel President
Hotel President
4 out of 5
Viale Carducci 5, Viareggio, LU
The price is £119 per night from 13 Jun to 13 Jun
Located in the heart of Viareggio, this beach hotel is steps from Passeggiata di Viareggio and Viareggio Beach. Piazza Maria Luisa and Pineta di Ponente are ...
4.4/5Wonderful! (391 reviews)
"lovely stay! location is great, room was comfortable & roomy, beautiful black & white tiled bathroom! breakfast that’s included in your stay was awesome! so much to choose from or have made for you!! bar & main room was very nice, very nice bartender also. one downfall for me....no irons allowed, ..."

Reviewed on 4 Nov 2019

Hotel President
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit in Passeggiata di Viareggio

Passeggiata di Viareggio

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Top Hotel Deals

Stella del Mare
Stella del Mare
2 out of 5
Via Leonardo Da Vinci 14, Viareggio, LU
The price is £55 per night from 15 Jun to 15 Jun
Stella del Mare
Grand Hotel Royal, BW Premier Collection by Best Western
Grand Hotel Royal, BW Premier Collection by Best Western
4 out of 5
Viale Giosue' Carducci, 44, Viareggio, LU
The price is £119 per night from 13 Jun to 13 Jun
Grand Hotel Royal, BW Premier Collection by Best Western
Sina Astor
Sina Astor
4 out of 5
Viale Giosue' Carducci, 54, Viareggio, LU
The price is £129 per night from 13 Jun to 13 Jun
Sina Astor
Hotel President
Hotel President
4 out of 5
Viale Carducci 5, Viareggio, LU
The price is £119 per night from 13 Jun to 13 Jun
Hotel President
Hotel Residence Esplanade
Hotel Residence Esplanade
4 out of 5
Piazza Puccini 18, Viareggio, LU
The price is £111 per night from 17 Jun to 17 Jun
Hotel Residence Esplanade
Hotel Eden
Hotel Eden
3 out of 5
Viale Manin 27, Viareggio, LU
The price is £77 per night from 18 Jun to 18 Jun
Hotel Eden
Villa Tina
Villa Tina
3 out of 5
Via Aurelio Saffi, 2, Viareggio, LU
The price is £83 per night from 13 Jun to 13 Jun
Villa Tina
Playa
Playa
3 out of 5
Via Saffi 20, Viareggio, LU
The price is £72 per night from 15 Jun to 15 Jun
Playa
Palace Hotel
Palace Hotel
4 out of 5
Via Flavio Gioia, 2, Viareggio, LU
The price is £124 per night from 13 Jun to 13 Jun
Palace Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.