Viareggio’s promenade with hotels, shops, bars and restaurants lies between the last row of buildings and the blue waters of the Mediterranean.
Passeggiata di Viareggio gives visitors a real Italian experience. Be prepared to use hand gestures to converse, because not many locals speak English. This authenticity also gives you the opportunity to take part in some of Italy’s finest traditions. It is common in Italy to take a “passeggiata” (evening stroll) down the promenade. Dress somewhat formally to blend in with the locals and take part in this social tradition.
As the biggest resort town in Tuscany, Viareggio’s main attraction is the Mediterranean Sea. Since the 1900s, the town has been a destination for travelers from all over the world, who come to enjoy sun, seafood and shopping. The passeggiata offers all these attractions.
Viareggio was developed in the traditional Italian Riviera style. As such, the promenade is a focal point of the city that connects the bustling town to its beautiful beaches. Take in all the passeggiata has to offer by visiting its charming shops and bistros.
Enjoy the Liberty-style architecture that also dominates the city. Favored by Italian architects during the art nouveau period, the style features airy structures and nature-inspired touches.
Dine on freshly caught seafood from one of the many restaurants along the street or grab a towel and make your way to the beach. Rent a bike at one of the many locations in town and ride the length of the promenade, which is about 3 miles (5 kilometers) long. Browse the outdoor markets, which take place on the promenade several days a week. Shop for Italian gifts and souvenirs, including handmade leather sandals and purses.
Because of the Mediterranean climate in Viareggio, the promenade is a popular destination year-round. In late winter, people from all over the world descend upon the city for the Carnival of Viareggio and the Passeggiata di Viareggio is central to the activities. This famous carnival lasts multiple weekends. It’s a time when you can see parades with exquisitely crafted floats, enjoy shows and join the partying locals on the street.