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Holiday in Viareggio

Viareggio, the main city in the Versilia area, is world famous for its Carnival and its long beaches. A holiday in Viareggio is a chance to enjoy the sea on one side and the Apuan Alps on the other. Founded as a seaport for Lucca, the city owes its name to the Via Regis, a medieval road that linked it to the provincial capital. Discovering its beauties is easy, thanks to the holiday packages to Viareggio.

The vast coastline of fine white sand stretches for 10 km, 6 km of which are lined with modern and comfortable bathing establishments. The remaining km of free beach and are part of the Migliarino - San Rossore - Massaciuccoli Regional Nature Park, a protected forest area between the coast and Lake Massaciuccoli, on the shores of which are Giacomo Puccini's house and tomb and an open-air theatre that annually hosts the famous Festival Pucciniano.

The elegant Passeggiata di Viareggio should be a highlight of any itinerary. From the pier, this broad avenue runs along the beach, lined with the city's principle historic Liberty style buildings, which are typical of the city. Many villas from the early 1900s have been refurbished and transformed into beautiful hotels. The coastline has been awarded the prestigious Blue Flag award many times, attesting to the excellent environmental quality of the beaches and sea. The modern tourism services, elegant architecture, green pine groves between the coast and the city centre and the famous shopping streets make Viareggio a leading destination for refined travellers and lovers of luxury vacations.

Amongst Viareggio's main symbols are the Matilde Tower, a square fortress built to protect the ancient port, and the existing marina, built in the 1800s, which brought new impetus to the city's maritime and shipbuilding, still pillars of Viareggio's economy, together with beach tourism and the famous Carnival celebration. Strolling along Viale Margherita, you can admire the villas and fascinating architectural styles from the last century, like the Gran Caffè Margherita, the Duilio 48 Emporium and the Cinema Savoia, interspersed amongst luxury boutiques and hotels. The central Piazza del Mercato, known as the "Piazzone", is surrounded by traditional shops, artists' workshops producing papier-mâché items and colourful flower shops.

If you plan a holiday in Viareggio to attend the famous Carnival, you'll discover a completely different side of the city, with its allegorical papier-mâché floats and thousands of revellers celebrating in the elegant seaside avenues. During the rest of the year, the huge Carnival floats are moved to the Cittadella del Carnevale, a multi-purpose building that hosts wonderful cultural events, like the Festival Teatro Canzone dedicated to Giorgio Gaber, the Viareggio-Rèpaci Literary Prize and the Cittadella Jazz & More music festival .

The Viareggio Carnival began in 1873 when a group of young people who frequented the Caffè del Casinò launched the idea of a parade of floats and masks along the Viale del Mare. Since then, the floats parade down the avenue for 4 consecutive Sundays, with enormous papier-mâché caricatures poking ironic fun at politicians and show-biz stars. This satirical artistic tradition annually addresses the main themes of current events, while having a good laugh. After the parade, fun in Viareggio continues with weekend celebrations hosted in turn by the city's four neighbourhoods. They close off the streets to traffic and fill up with masks, music and dancing.

This and much more await you in Viareggio!


Guide to Exploring Viareggio


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See all 976 Hotels in Viareggio

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£81
Sina Astor

Sina Astor

Viale Giosue' Carducci, 54, Viareggio
4.0
of 5, from 60 reviews
4.0 out of 5.0

These hotel accommodations are located throughout the area in Viareggio.

£52
Mercure Viareggio - New Opening

Mercure Viareggio - New Opening

Viale Einaudi, Viareggio
4.1
of 5, from 84 reviews
4.0 out of 5.0

Situated near the beach, this hotel is within a 15-minute walk of La Cittadella del Carnevale, Museo del Carnevale, and Pontile di Lido di Camaiore. Pineta di Ponente and Villa Argentina are also within 2 mi (3 km).

£67
Hotel Residence Esplanade

Hotel Residence Esplanade

Piazza Puccini 18, Viareggio
4.0
of 5, from 95 reviews
4.0 out of 5.0

Located in the heart of Viareggio, this hotel is within 1 mi (2 km) of Pineta di Ponente, Centro Matteucci Per L'Arte Moderna, and Statue of Burlamacco. Villa Argentina and Pontile di Lido di Camaiore are also within 1 mi (2 km).

£65
Hotel Plaza e de Russie

Hotel Plaza e de Russie

Piazza d'Azeglio 1, Viareggio
4.2
of 5, from 66 reviews
4.0 out of 5.0

With direct access to the beach, this Viareggio hotel is within a 5-minute walk of Piazza Shelley, Villa Paolina, and War Memorial of Viareggio. Piazza Garibaldi and Statue of Burlamacco are also within 5 minutes.

£52
San Francisco

San Francisco

Viale Carducci 68, Viareggio
4.2
of 5, from 18 reviews
3.0 out of 5.0

Situated on the waterfront, this hotel is within a 15-minute walk of Pineta di Ponente, Centro Matteucci Per L'Arte Moderna, and Statue of Burlamacco. Villa Argentina and Piazza Shelley are also within 1 mi (2 km).

£69
Hotel President

Hotel President

Viale Carducci 5, Viareggio
4.4
of 5, from 109 reviews
4.0 out of 5.0

Located in the heart of Viareggio, this hotel is steps from Centro Matteucci Per L'Arte Moderna and Statue of Burlamacco. Piazza Shelley and Villa Argentina are also within 10 minutes.

£41
Hotel Marchionni

Hotel Marchionni

Piazza Giacomo Puccini,2, Viareggio
3.9
of 5, from 66 reviews
3.0 out of 5.0

Situated in the historical district, this hotel is within 1 mi (2 km) of Pineta di Ponente, Centro Matteucci Per L'Arte Moderna, and Villa Argentina. Statue of Burlamacco and Pontile di Lido di Camaiore are also within 1 mi (2 km).

£66
Hotel Spinelli

Hotel Spinelli

Via Trento 27/29, Viareggio
3.8
of 5, from 11 reviews
3.0 out of 5.0

Situated in a regional park, this hotel is within a 15-minute walk of Viareggio Harbor, Matilde Tower, and War Memorial of Viareggio. Piazza Garibaldi and L'attesa are also within 15 minutes.

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