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Our top choices for Sunny Beach luxury hotels

Secrets Sunny Beach Resort & Spa - All Inclusive - Adults Only

Secrets Sunny Beach Resort & Spa - All Inclusive - Adults Only
4.5 star property
Sunny Beach
9.2 out of 10, Wonderful, (73 reviews)
The price is £141
includes taxes & fees
10 May - 11 May
Secrets Sunny Beach Resort & Spa - All Inclusive - Adults Only

Barceló Royal Beach – All Inclusive

Barceló Royal Beach – All Inclusive
5.0 star property
Sunny Beach
7.4 out of 10, Good, (140 reviews)
  • cleanliness
    Beachfront opulence awaits at this all-inclusive resort with 3 pools, spa sanctuary, and daily manager's reception.
The price is £112
includes taxes & fees
26 May - 27 May
Barceló Royal Beach – All Inclusive

HI Hotels Imperial Resort – All Inclusive

HI Hotels Imperial Resort – All Inclusive
4.0 star property
Sunny Beach
8.0 out of 10, Very good, (136 reviews)
The price is £100
includes taxes & fees
29 Apr - 30 Apr
HI Hotels Imperial Resort – All Inclusive

Dreams Sunny Beach Resort & Spa Premium All Inclusive

Dreams Sunny Beach Resort & Spa Premium All Inclusive
5.0 star property
Sunny Beach
8.2 out of 10, Very good, (59 reviews)
  • cleanliness
    Beachfront indulgence in Bulgaria's sun-soaked paradise with five outdoor pools, a serene spa retreat, and premium all-inclusive dining.
The price is £85
includes taxes & fees
3 May - 4 May
Dreams Sunny Beach Resort & Spa Premium All Inclusive

Helena Sands Hotel

Helena Sands Hotel
5.0 star property
Sunny Beach
9.0 out of 10, Wonderful, (80 reviews)
  • cleanliness
    Seaside luxury awaits at this Nessebar hotel featuring a private beach, full-service spa with ayurvedic treatments, and an attached winery.
The price is £106
includes taxes & fees
23 May - 24 May
Helena Sands Hotel

Blue Pearl Hotel

Blue Pearl Hotel
4.0 star property
Sunny Beach
8.2 out of 10, Very good, (83 reviews)
The price is £107
includes taxes & fees
26 May - 27 May
Blue Pearl Hotel

Best Western Plus Premium Inn

Best Western Plus Premium Inn
4.0 star property
Sunny Beach
9.0 out of 10, Wonderful, (136 reviews)
The price is £53
includes taxes & fees
3 May - 4 May
Best Western Plus Premium Inn

HVD Club Hotel Bor - Ultra All Inclusive

HVD Club Hotel Bor - Ultra All Inclusive
4.0 star property
Sunny Beach
9.6 out of 10, Exceptional, (7 reviews)
The price is £149
includes taxes & fees
7 May - 8 May
HVD Club Hotel Bor - Ultra All Inclusive

Hotel Laguna Park Sunrise

Hotel Laguna Park Sunrise
4.0 star property
Sunny Beach
The price is £138
includes taxes & fees
8 May - 9 May
Hotel Laguna Park Sunrise

Helena Park - Ultra All inclusive

Helena Park - Ultra All inclusive
5.0 star property
Sunny Beach
9.2 out of 10, Wonderful, (48 reviews)
  • cleanliness
    Beachfront elegance awaits at this Mediterranean retreat offering a private beach, full-service spa, and ultra all-inclusive pampering.
The price is £108
includes taxes & fees
8 May - 9 May
Helena Park - Ultra All inclusive
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Find out more about Sunny Beach

Sunny Beachand its attractions for luxury travelers

Sunny Beach, a vibrant resort on Bulgaria's Black Sea coast, offers a blend of luxury and adventure that will satisfy even the most discerning traveller. Begin your day with a leisurely stroll along the golden sands, where you can soak up the sun or enjoy a refreshing dip in the azure waters. For those seeking excitement, the nearby Action Aquapark is a fantastic option, thrilling water slides and pools that delight both children and adults alike. In the evening, indulge in a gastronomic experience at one of the upscale restaurants, such as The Old House, where traditional Bulgarian flavours are expertly paired with fine wines, providing an unforgettable dining experience. If you’re in the mood for culture, a short drive will take you to Nessebar, a UNESCO World Heritage site, where you can explore ancient ruins and quaint cobblestone streets. Lastly, for a touch of glamour, the luxurious beach clubs along the shore offer exclusive sunbeds and cocktail service, ensuring your day by the sea is nothing short of lavish. For the ultimate experience, consider staying in the upscale area near the centre of Sunny Beach, where high-end hotels feature stunning sea views, private pools, and unparalleled service, allowing you to unwind in style after a day of exploration.

Find the best luxury hotels and resorts in Sunny Beach

For discerning travellers seeking the finest experiences in Sunny Beach, these top hotels offer exceptional luxury amenities and stunning surroundings.

Helena Sands Hotel

  • Why it's great for a luxury retreat: Helena Sands Hotel offers a luxurious seaside retreat with a noteworthy guest review rating of 9.0. Guests can expect exceptional service, including room service and access to a private beach. The hotel features both indoor and outdoor pools, as well as a spa offering a variety of treatments, ensuring a relaxing getaway.
  • Other amenities: Additional luxury features include an onsite winery, Turkish bath, and a concierge service for tailored assistance. With air conditioning for comfort, the hotel also provides a variety of body treatments and massages. Guests can enjoy a complimentary breakfast, and shopping onsite adds to the convenience of their stay. A garden area enhances the tranquil atmosphere, making this hotel a perfect escape.
  • Nearby attractions: Sunny Beach - 0.1 km, Platinum Casino - 1.7 km, Action Aquapark - 2.5 km

Best Western Plus Premium Inn

  • Why it's great for a luxury retreat: The Best Western Plus Premium Inn is an exquisite option for luxury seekers, a remarkable guest review rating of 8.8. Guests can indulge in premium bedding with Frette Italian sheets, enjoy champagne service, and relax by the pool while sipping cocktails from the poolside bar. The hotel also features an onsite art gallery, elevating the overall experience with artistic flair.
  • Other amenities: Additional features include designer toiletries, air conditioning for comfort, and a concierge service to assist with all your needs. Guests can enjoy billiards and a terrace for relaxation. The nearby beach club provides a perfect seaside escape, while the option for early check-in and late check-out enhances convenience. With a garden and access to shopping onsite, this hotel ensures an extensive luxury experience.
  • Nearby attractions: Sunny Beach - 0.5 km, Casino Hrizantema - 0.4 km, Luna Park - 0.6 km

HI Hotels Imperial Resort – All Inclusive

  • Why it's great for a luxury retreat: HI Hotels Imperial Resort is an all-inclusive haven with a guest review rating of 8.0, perfect for luxury travellers looking for a carefree experience. The hotel features a stunning pool area with a poolside bar and Turkish bath, ensuring relaxation at every turn.
  • Other amenities: Guests can enjoy a variety of dining options with buffet meals included, and benefit from the convenience of self-parking. The resort also offers a spa with steam room and body treatments, enhancing their indulgent experience. With a terrace and easy beach access, guests can enjoy the sun and sand at their leisure. The onsite shopping district and activities provide ample opportunities for entertainment.
  • Nearby attractions: Sunny Beach - 1.6 km, Nessebar Stadium - 0.4 km, Sunny Beach South - 0.3 km

Top Sunny Beach Hotel Reviews

Frequently asked questions

Which area of Sunny Beach is best to stay in for luxury hotels?
The best area for luxury hotels in Sunny Beach is the northern end of the resort, particularly around the area known as Sveti Vlas.

This part of Sunny Beach is generally quieter and less crowded than the central strip. It offers a more refined experience with modern, well-maintained properties and direct access to quieter sections of the beach. You'll find a good selection of high-end restaurants and beach clubs here, often with views across to Nessebar.

Couples seeking a tranquil and indulgent escape will find this area particularly appealing. The hotels here often feature extensive spa facilities, infinity pools, and high-end fitness equipment, alongside butler services and private beach access. It's ideal for those looking to relax and enjoy premium amenities away from the main hustle and bustle.

For families with older children who appreciate quality and a more relaxed environment, the northern end also works well. The larger luxury resorts often provide dedicated kids' clubs, multiple swimming pools, and a variety of dining options, ensuring everyone has plenty to do without needing to venture far.
How much does a luxury hotel in Sunny Beach cost?
Luxury hotel prices in Sunny Beach vary, but you can find a great deal from £53 on Expedia. To find the best prices on luxury stays, be flexible with your dates—typically, off-peak and mid-week stays are cheaper. Sort your search results by "Price: low to high" to see our lowest rates.
How can I save on a luxury hotel in Sunny Beach with Expedia?
There are plenty of ways to save on a luxury hotel in Sunny Beach. Join One Key™, our free travel rewards programme, to unlock Member Prices across a range of hotels. Typically, booking in advance will help you save on hotel bookings. If you're feeling spontaneous, be sure to check for last-minute deals.
Is it cheaper to book a luxury Sunny Beach hotel and flights as a package?
Booking a hotel and flight package on Expedia can be cheaper than booking flights and hotels separately. Bundling can lead to significant savings, especially for international travel or when booking well in advance. However, savings vary depending on factors like destination, travel dates, and availability, so it's wise to compare options. With access to over 300,000 hotels worldwide, Expedia makes it easy to build the perfect travel package.
Can I cancel my luxury hotel reservation on Expedia?
Many Expedia hotel reservations are refundable, provided that you cancel before the hotel's cancellation deadline. This is often within 24-48 hours of your scheduled arrival. Be sure to check your booking confirmation for the exact cancellation policy. For maximum flexibility, use Expedia's "Fully refundable property" filter during your search to find the right luxury hotel in Sunny Beach for you.

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