Fisherman's Wharf Travel Guide

San Francisco

A marina with various boats docked, including a yellow and white boat named 'Golden Gate'.
A street with shops, including a crystal shop and a crepes cafe.
A wooden pier with a white boat docked, a lighthouse, and a large building by the water.
A statue of a woman with water flowing from her hands.
A marina with several yachts docked, a city skyline in the background, and a ferry terminal labeled "San Francisco Bay Ferry".

This waterfront neighbourhood dates back to the gold rush era and is a hub for tourist activities, sea lions and seafood restaurants.

The traditional waterfront life on this historic wharf founded in the mid-1800s has long since faded, with only a few fishing boats now serving a handful of local restaurants. For generations, Chinese and then Italian immigrants mined the rich ocean. The Italian fishermen were as colourful as the tiny wooden boats they sailed into the bay, singing arias while hunting for oysters, shrimp and Dungeness crabs and then selling their catch in stands along the wharf. While these craftsmen are no longer there, the festive environment of the wharf has been preserved.

Fisherman’s Wharf is now a thriving shopping and entertainment hub with souvenir stores, clam chowder stands, upscale seafood restaurants, museums and street performers. It’s a bustling day-and-night carnival that extends from Ghirardelli Square at the wharf’s west end to Pier 39 and its amusing sea lion population at the east end. The sea lions, who live on floating wooden platforms beside the pier for most of the year, are among San Francisco’s most famous and verbal residents.

For some old-fashioned fun, spend some time at the Musee Mecanique, an interactive collection of mechanical machines and penny arcades. Mingle with wax figures of your favourite movies stars at Madame Tussauds or experience what life was like aboard a World War II submarine with a visit to the USS Pampanito. If you have a few hours free, head to Pier 33 and catch a ferry to Alcatraz Island.

There are plenty of dining options here, from sidewalk stands to cafés and restaurants, with seafood front-and-centre on many menus. However, you can also find Italian, Chinese and other sumptuous ethnic offerings. Many restaurants offer a quiet respite in which to refuel as well as great views of the ocean, Alcatraz and the Bay Bridge.

The best way to visit this neighbourhood is by public transport and on foot. Parking is available in the vicinity of the wharf but it’s not cheap. To really get you in the feel for old-time San Francisco, jump on the Powell/Mason cable car line and you'll land only a couple of blocks south of Fisherman's Wharf. The rattle and clang of the typically San Francisco transport adds to the spirit of the journey.


Stay near popular Fisherman's Wharf attractions

Things to do


Top hotels in Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

Hotel Riu Plaza Fisherman's Wharf

4 out of 5
2500 Mason St San Francisco CA
The price is £194 per night from 9 Aug to 10 Aug
£194
9 Aug - 10 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the ...
Hotel Riu Plaza Fisherman's Wharf
Hotel Zoe Fisherman's Wharf

Hotel Zoe Fisherman's Wharf

4 out of 5
425 North Point San Francisco CA
The price is £215 per night from 2 Aug to 3 Aug
£215
2 Aug - 3 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the restaurant and the helpful ...
Hotel Zoe Fisherman's Wharf
Marriott Vacation Club®, San Francisco

Marriott Vacation Club®, San Francisco

3 out of 5
2620 Jones St San Francisco CA
The price is £166 per night from 23 Aug to 24 Aug
£166
23 Aug - 24 Aug
includes taxes & fees
Stay at this aparthotel in San Francisco. Enjoy free Wi-Fi, a 24-hour fitness centre and valet parking (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,355 reviews)
"The location was perfect and walkable to the wharf. All the employees were so friendly. Our room was spacious and modern."

Reviewed on 29 Jul 2026

Marriott Vacation Club®, San Francisco
Hotel Zephyr San Francisco

Hotel Zephyr San Francisco

4 out of 5
250 Beach Street San Francisco CA
The price is £200 per night from 23 Aug to 24 Aug
£200
23 Aug - 24 Aug
includes taxes & fees
Stay at this boutique hotel in San Francisco. Enjoy free Wi-Fi, a 24-hour fitness centre and parking (surcharge). Our guests praise the helpful staff and the ...
8.6/10 Excellent! (2,740 reviews)
"My family stayed at Hotel Zephyr for four nights, and overall we had a great experience. If you’re looking for a hotel in the Fisherman’s Wharf area, look no further—Hotel Zephyr is an excellent choice. The location is fantastic, with many attractions within walking distance, and the staff were friendly ..."

Reviewed on 30 Jul 2026

Hotel Zephyr San Francisco
Hotel Caza

Hotel Caza

4 out of 5
1300 Columbus Avenue San Francisco CA
The price is £171 per night from 23 Aug to 24 Aug
£171
23 Aug - 24 Aug
includes taxes & fees
Stay at this family-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
9/10 Wonderful! (3,647 reviews)
"It was very clean and staff was perfect!"

Reviewed on 30 Jul 2026

Hotel Caza
Holiday Inn Express and Suites Fisherman's Wharf by IHG

Holiday Inn Express and Suites Fisherman's Wharf by IHG

3 out of 5
550 N Point St San Francisco CA
The price is £148 per night from 16 Aug to 17 Aug
£148
16 Aug - 17 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,401 reviews)
"Hotel was clean and convenient. Nice size room. Bed is not comfortable and pillows are horrible."

Reviewed on 30 Jul 2026

Holiday Inn Express and Suites Fisherman's Wharf by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Fisherman's Wharf

Find the best Fisherman's Wharf areas for the activities you enjoy most. Learn more about Fisherman's Wharf
Learn more about Fisherman's Wharf

Union Square

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Downtown San Francisco

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and San Francisco Bay are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

South of Market

Gourmet restaurants great entertainment and top sights from Oracle Park to Chase Center – discover South of Market, a destination also famous for its shopping.

Nob Hill

Gourmet restaurants Chinatown and top sights from SF Masonic Auditorium to Cable Car Museum – discover Nob Hill, a destination also famous for its shopping.

Marina District

The beautiful waterfront views and popular shops are just a few highlights of Marina District. Make a stop by San Francisco Bay or Chestnut Street while you're exploring the area.



Fisherman's Wharf Travel Guide

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