The best area to stay in Alassio is along the seafront promenade, particularly around the central part of the town.This area is Alassio's main attraction, stretching for several kilometres. It's flat, pedestrian-friendly, and lined with classic Italian beach clubs, hotels, and cafes. You'll find the iconic "Muretto di Alassio" (Wall of Alassio) with its celebrity signatures in this central stretch, near the Piazza Partigiani. The promenade also offers direct access to the soft sandy beaches and views of the Ligurian Sea.For couples, staying along the promenade offers a romantic and convenient experience. You can enjoy strolls by the sea, dine at beachfront restaurants, and easily access the pedestrianised "budello" (narrow alleyway) just behind the promenade, which is filled with boutiques and gelato shops. Many hotels in this area offer rooms with sea views, superb for a relaxing getaway.Families will also find the central promenade area ideal. The flat, wide promenade is superb for prams and young children, and the sandy beaches are generally calm and well-serviced.