Samseong-dong Travel Guide

Seoul

Samseong-dong which includes interior views
Samseong-dong
Samseong-dong featuring shopping and interior views as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong showing a city and a skyscraper

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Centre, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theatre or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay programme allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Top hotels in Samseong-dong

Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
Fully refundable
The price is £273 per night from 31 Aug to 1 Sept
£273
31 Aug - 1 Sept
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,002 reviews)
"We loved it !"

Reviewed on 24 Jul 2025

Grand InterContinental Seoul Parnas by IHG
L7 GANGNAM by LOTTE

L7 GANGNAM by LOTTE

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
Fully refundable
The price is £89 per night from 31 Aug to 1 Sept
£89
31 Aug - 1 Sept
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,594 reviews)
"Very convenient location and clean"

Reviewed on 1 Aug 2025

L7 GANGNAM by LOTTE
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is £107 per night from 17 Aug to 18 Aug
£107
17 Aug - 18 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,605 reviews)
Great hotel
"Perfect location, accessible to myeongdong night market and other attractions. Clean hotel, Very comfortable bed. Friendly and very accommodating staff. Excellent customer service. Highly recommended!"

Reviewed on 3 Aug 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is £130 per night from 5 Aug to 6 Aug
£130
5 Aug - 6 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,841 reviews)
"Lots of nearby restaurants, extremely convenient location. Staff was extremely helpful, 10/10 recommend."

Reviewed on 3 Aug 2025

ENA Suite Hotel Namdaemun
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
The price is £61 per night from 5 Aug to 6 Aug
£61
5 Aug - 6 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,002 reviews)
"Good service by the staff to assign room away from construction noise. Good location for food and transport to malls and airport."

Reviewed on 22 Jul 2025

Fairfield by Marriott Seoul
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is £55 per night from 6 Aug to 7 Aug
£55
6 Aug - 7 Aug
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,659 reviews)
"Property centrally located and accessible by metro. It was quiet and pleasant but breakfast options are limited."

Reviewed on 2 Aug 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Samseong-dong

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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Bongeunsa Temple. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
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Yeoksam 1-dong

While you're in Yeoksam 1-dong, take in top sights like Kukkiwon or Teheranno, and hop on the metro to see more of the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Seoul Forest which includes a park and a city

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Olympic Park showing a city, a high-rise building and landscape views

Songpa-gu

4.5/5(5 area reviews)

Consider exploring the abundant dining options in Songpa-gu. If sightseeing is on the list, Lotte World is a top attraction. Hop on the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring modern architecture, a river or creek and a bridge

Seocho-gu

4.5/5(3 area reviews)

Consider a visit to Gangnam-daero and take some time to enjoy the abundant dining options during your time in Seocho-gu. If you want to see more of the city, jump on the metro at Yangjae Station or Nambu Bus Terminal Station.

Seocho-gu
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Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Seoul Central Mosque. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong

Samseong-dong Travel Guide

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