What to do in Seoul

Activities, attractions and tours

Seoul featuring modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a high-rise building, modern architecture and a city
Lotte World Tower featuring a bay or harbour, a high-rise building and landscape views
Myeongdong which includes a city and cbd as well as a small group of people

Seoul Attractions

Seoul is a city at the cutting edge. A world leader in both technology and fashion, with an ever more globally dominant music and film industry, Seoul is bursting with confidence. Yet, this hasn’t all developed at the expense of its rich and deeply traditional heritage. Here you can find yourself swept up in its meticulously designed cityscape that softens the hard edges of its architecture with beautifully landscaped parks. You’ll find yourself drawn to its historical elements, such as the Jongmyo shrine, traditional wooden homes of Bukchon, or the imposing city walls. It is a city to lose yourself in again and again.

Areas & Neighbourhoods in Seoul

Jongno — The historical heart of Seoul, Jongno is rich with palaces, shrines, and traditional Korean houses. As well as Gyeongbokgung, the most renowned of the Five Grand Joseon Palaces (of which two more are also in this district), it’s here that you’ll also find the UNESCO World Heritage listed Jongmyo Shrine. And with Seoul’s largest antiques market street to be found here as well, lovers of antiquity will be spoilt for choice.

Seodaemun/Mapo — Home to many universities and colleges, these two districts play host to some of Seoul’s liveliest nightlife. As well as a plethora of restaurants, bars, clubs, and stores that stay open long into the night, you’ll also enjoy all sorts of street performances, discover incredible works of graffiti, and have the chance to catch countless live bands and musicians.

Yongsan — This is where you should head if you’re a tech or gaming fanatic. Home to the Yongsan Electronics Market, one of the largest electronics markets in the world, here you’ll be able to try out the very latest in electronic gadgetry. What’s more you’ll also be able to watch professional gamers take each other on in the Starcraft Arena. The heart the global games industry, Yongsan boasts a truly international vibe, with shops and restaurants offering products and cuisine from all four corners of the world.

Gangnam — You all know Psy’s song, but this is where the global phenomenon that is Gangnam Style hails from. Here Korea is at its brashest, glitziest, most future-leaning best. Everything is here: non-stop nightlife, enormous shopping malls, endless neon lights, and towers hurtling into the sky. Many travel destinations offer a step into the past - in Gangnam you take a leap into the future, in style.

Things to See in Seoul

Seoul is teeming with sights and wonders. You can pay a visit to Deoksugung palace, the only one of Seoul’s palaces that is open in all its illuminated glory at night time. Or, you can take some time out in one of Seoul’s delightful parks such as Namsan Park, which is home to a number of wild animals.

Things to Do in Seoul

Believe it or not Seoul is also a great location for fans of the great outdoors. Hikers can hit the mountain trails around the city, as can mountain bikers, whilst skiers can take to the slopes. And those of you travelling with children have no less than four amusement parks to choose from.

You can also book top Seoul hotels and great Seoul package holidays right here on Expedia.co.uk.


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Top places to visit

1. Dongdaemun History and Culture Park

To cover Dongdaemun Market in a week, let alone a day, is virtually impossible. The commercial district is made up of about 26 malls, 30,000 stores and 50,000 manufacturers, all spread over 10 city blocks. You can find almost anything you need here, including fabrics and jewelry, sporting goods and toys. Discount fashion items are a specialty, and both locals and tourists come here to buy clothes.
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Dongdaemun Market showing street scenes, markets and nightlife

2. COEX Convention and Exhibition Center

On any given day, the COEX Convention and Exhibition Center on the World Trade Center Site Seoul may be hosting a conference about new technologies, a trade fair, an exhibition, a political summit, a theater show, or a lavish wedding or cultural festival. This events space also excels in business tourism and hosts a range of attractions and easy links to public transportation.
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COEX Convention and Exhibition Center featuring signage

3. Lotte World Tower

Lotte World Tower is a contemporary entertainment, retail and residential skyscraper. Discover floor upon floor of brand-name and luxury fashion outlets. Get close to exotic marine life, browse displays of artwork and attend classical music concerts. Lotte World Tower also offers some of the best views of Seoul from its observation deck.
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Seokchon Lake Cherry Blossom.

4. Gyeongbokgung Palace

Seoul is a relatively modern city, but Gyeongbok Palace is one of the exceptions. The palace was originally built in 1395 and, as home to the Joseon Dynasty, was one of the most important places in the country. Today, almost half of it has been restored to its former glory and serves as an example of traditional Korean culture.
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Gyeongbok Palace featuring heritage architecture and a square or plaza as well as a small group of people

5. Namdaemun Market

Namdaemun is comprised of over 10,000 stores, stalls and vendors. Here you can buy anything from fishing gear to stationery, clothes and children’s toys. Even if you’re not looking to spend, Namdaemun is a colorful place to explore and soak up Korean culture. Mingle with locals doing their shopping, taste traditional food from street stalls and pick up souvenirs to take home.
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Namdaemun Market showing signage, a city and city views

6. N Seoul Tower

N Seoul Tower’s first use was as a TV and radio broadcast tower in 1969. It instantly became a landmark thanks to its height and location on the peak of Namsan Mountain. Today, the 777-foot (237 meter) tower offers unparalleled views of Seoul and beyond from its observation deck, as well as restaurants, cinemas and performance spaces.
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N Seoul Tower showing a city, nightlife and modern architecture

What to do in Seoul


Popular places to visit

Explore areas of Seoul

Myeongdong featuring shopping, street scenes and a city

Myeong-dong

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(68 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Gangnam-gu
Hongdae which includes outdoor art, street scenes and a city

Hongdae

This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.

Hongdae
F1HJ6B The Dongdaemun history and culture park in the east part of Seoul, South Korea

Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Insadong showing shopping as well as a small group of people

Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu

 

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Day trip destinations from Seoul

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighbourhoods on foot. Only 2 kms (1 mile) from the city centre of Seoul is Jung-gu and Myeong-dong is 0.64 kms (0.40 miles) away.
What are some activities to do in Seoul with kids?
Whether you're holidaying with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighbourhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.

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