What to do in Seoul

Activities, attractions and tours

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Seoul Attractions

Seoul is a city at the cutting edge. A world leader in both technology and fashion, with an ever more globally dominant music and film industry, Seoul is bursting with confidence. Yet, this hasn’t all developed at the expense of its rich and deeply traditional heritage. Here you can find yourself swept up in its meticulously designed cityscape that softens the hard edges of its architecture with beautifully landscaped parks. You’ll find yourself drawn to its historical elements, such as the Jongmyo shrine, traditional wooden homes of Bukchon, or the imposing city walls. It is a city to lose yourself in again and again.

Areas & Neighbourhoods in Seoul

Jongno — The historical heart of Seoul, Jongno is rich with palaces, shrines, and traditional Korean houses. As well as Gyeongbokgung, the most renowned of the Five Grand Joseon Palaces (of which two more are also in this district), it’s here that you’ll also find the UNESCO World Heritage listed Jongmyo Shrine. And with Seoul’s largest antiques market street to be found here as well, lovers of antiquity will be spoilt for choice.

Seodaemun/Mapo — Home to many universities and colleges, these two districts play host to some of Seoul’s liveliest nightlife. As well as a plethora of restaurants, bars, clubs, and stores that stay open long into the night, you’ll also enjoy all sorts of street performances, discover incredible works of graffiti, and have the chance to catch countless live bands and musicians.

Yongsan — This is where you should head if you’re a tech or gaming fanatic. Home to the Yongsan Electronics Market, one of the largest electronics markets in the world, here you’ll be able to try out the very latest in electronic gadgetry. What’s more you’ll also be able to watch professional gamers take each other on in the Starcraft Arena. The heart the global games industry, Yongsan boasts a truly international vibe, with shops and restaurants offering products and cuisine from all four corners of the world.

Gangnam — You all know Psy’s song, but this is where the global phenomenon that is Gangnam Style hails from. Here Korea is at its brashest, glitziest, most future-leaning best. Everything is here: non-stop nightlife, enormous shopping malls, endless neon lights, and towers hurtling into the sky. Many travel destinations offer a step into the past - in Gangnam you take a leap into the future, in style.

Things to See in Seoul

Seoul is teeming with sights and wonders. You can pay a visit to Deoksugung palace, the only one of Seoul’s palaces that is open in all its illuminated glory at night time. Or, you can take some time out in one of Seoul’s delightful parks such as Namsan Park, which is home to a number of wild animals.

Things to Do in Seoul

Believe it or not Seoul is also a great location for fans of the great outdoors. Hikers can hit the mountain trails around the city, as can mountain bikers, whilst skiers can take to the slopes. And those of you travelling with children have no less than four amusement parks to choose from.

You can also book top Seoul hotels and great Seoul package holidays right here on Expedia.co.uk.

Things to do


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Top places to visit

1. Namdaemun Market

Namdaemun is comprised of over 10,000 stores, stalls and vendors. Here you can buy anything from fishing gear to stationery, clothes and children’s toys. Even if you’re not looking to spend, Namdaemun is a colorful place to explore and soak up Korean culture. Mingle with locals doing their shopping, taste traditional food from street stalls and pick up souvenirs to take home.
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A busy market street with numerous flags and signs in various languages.

2. COEX Convention and Exhibition Center

On any given day, the COEX Convention and Exhibition Center on the World Trade Center Site Seoul may be hosting a conference about new technologies, a trade fair, an exhibition, a political summit, a theater show, or a lavish wedding or cultural festival. This events space also excels in business tourism and hosts a range of attractions and easy links to public transportation.
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A modern glass building with the 'coex' logo.

3. Dongdaemun History and Culture Park

To cover Dongdaemun Market in a week, let alone a day, is virtually impossible. The commercial district is made up of about 26 malls, 30,000 stores and 50,000 manufacturers, all spread over 10 city blocks. You can find almost anything you need here, including fabrics and jewelry, sporting goods and toys. Discount fashion items are a specialty, and both locals and tourists come here to buy clothes.
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A busy urban street at night with illuminated signs in multiple languages, including English and Korean.

4. Gyeongbokgung Palace

Seoul is a relatively modern city, but Gyeongbok Palace is one of the exceptions. The palace was originally built in 1395 and, as home to the Joseon Dynasty, was one of the most important places in the country. Today, almost half of it has been restored to its former glory and serves as an example of traditional Korean culture.
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A traditional Korean gate with intricate designs and multiple levels, set against a backdrop of lush green mountains.

5. Lotte World Tower

Lotte World Tower is a contemporary entertainment, retail and residential skyscraper. Discover floor upon floor of brand-name and luxury fashion outlets. Get close to exotic marine life, browse displays of artwork and attend classical music concerts. Lotte World Tower also offers some of the best views of Seoul from its observation deck.
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A cityscape at night with illuminated buildings, a prominent tower, and a river.

6. Gwanghwamun

Gwanghwamun Square with its iconic gate provides instant immersion in the history and culture of the Korean peninsula. The area has much to offer for people of all ages. Even if the weather is not perfect, the place always presents a fascinating appearance. Statues, a palace, modern architecture and a distant mountain come together to provide a pleasant synergy.
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A traditional Korean palace with a multi-tiered roof, stone pathways, and a mountainous backdrop.

What to do in Seoul


Stay near popular Seoul attractions

Where to stay in Seoul

Find the best Seoul areas for the activities you enjoy most. Learn more about Seoul
Learn more about Seoul

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Itaewon 2-dong

If you're spending some time in Itaewon 2-dong, Itaewon Antique Furniture Street and Namsan Botanical Garden are top sights worth seeing.

Samcheong-dong

You'll enjoy the museums and cafes in Samcheong-dong. You might want to make time for a stop at Bukchon Hanok Village or Blue House.


 

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Day trip destinations from Seoul

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighbourhoods on foot. Only 2 kms (1 mile) from the city centre of Seoul is Jung-gu and Myeong-dong is 0.64 kms (0.40 miles) away.
What are some activities to do in Seoul with kids?
Whether you're holidaying with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighbourhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.

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