Title: Insa-dong Travel Guide: Best of Insa-dong, Seoul Travel 2026 | Expedia.co.uk [Hotels in Insa-dong](https://expedia.co.uk/Insa-Dong-Seoul-Hotels.0-n553248622832931550-0.Travel-Guide-Filter-Hotels)[Flights to Seoul](https://expedia.co.uk/Cheap-Flights-To-Seoul.d178308.Travel-Guide-Flights)[Things to do in Seoul](https://expedia.co.uk/Things-To-Do-In-Seoul.d178308.Travel-Guide-Activities)[Insa-dong Car Hire](https://expedia.co.uk/Compare-Cheap-Car-Hire-In-Insa-Dong.d553248622832931550.Car-Hire-Guide)[Insa-dong Holidays](https://expedia.co.uk/Insa-Dong.d553248622832931550.Holidays-City-Breaks) # Insa-dong Travel Guide ## Seoul ![Insadong showing shopping as well as a small group of people](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/249000/249996-Insadong.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong featuring a city and shopping as well as a small group of people](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/249000/249992-Insadong.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong featuring heritage elements as well as a family](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/249000/249988-Insadong.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong showing art and interior views](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30261-Insadong.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Insadong showing outdoor art](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/249000/249973-Insadong.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Visit Insa-dong Things to do Hotels Where to stay [Seoul travel guide](https://expedia.co.uk/Seoul.dx178308) #### This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts. Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery. Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul. There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados. Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries. Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls. --- ### Popular places to visit ![Insadong showing art and interior views](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30261-Insadong.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Insa-dong 4/5(1 review) You can browse for the perfect souvenirs at Insa-dong during your stay in Seoul. Visit the shops and top-notch restaurants in this culturally rich area. [](https://expedia.co.uk/Insa-Dong-Seoul.d553248635975607500.Attraction) ![Myeongdong Street](https://mediaim.expedia.com/destination/1/bc05d5cc2a7007dc30c2ee8c5f5d799c.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Myeongdong Street 4.5/5(26 reviews) When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area. [](https://expedia.co.uk/Myeongdong-Street-Myeong-dong.d553248635974882735.Attraction) ![Lotte World](https://mediaim.expedia.com/destination/9/d51a2dbf3b73db41d80f996dac5a8464.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Lotte World 4/5(66 reviews) Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area. [](https://expedia.co.uk/Lotte-World-Songpa-gu.d6080035.Attraction) ![Lotte World Tower showing a skyscraper](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250607-Lotte-World-Tower.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Lotte World Tower 4.5/5(22 reviews) Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River. [](https://expedia.co.uk/Lotte-World-Tower-Songpa-gu.d553248621594534921.Attraction) ![Dongdaemun Market showing street scenes, markets and nightlife](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30183-Dongdaemun-Market.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Dongdaemun History and Culture Park 4.5/5(83 reviews) This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces. [](https://expedia.co.uk/Dongdaemun-History-And-Culture-Park-Jung-gu.d6080017.Attraction) ![COEX Convention and Exhibition Center](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/343000/343440-Coex-Convention-And-Exhibition-Center.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### COEX Convention and Exhibition Center 4/5(39 reviews) You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam. [](https://expedia.co.uk/COEX-Convention-And-Exhibition-Center-Gangnam-gu.d6080015.Attraction) ### Things to do ![Seoul Night Tour](https://mediaim.expedia.com/localexpert/2471005/1ece65d1-c4b7-4b53-b522-6a7d6906356f.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park) £34 per adult **100%** of travellers recommend [](https://expedia.co.uk/things-to-do/seoul-night-tour-gwangjang-market.a2471005.activity-details) ![Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge](https://mediaim.expedia.com/localexpert/1325069/0720c90e-df95-4c93-aa58-ab33cc8d634e.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Signature DMZ Tour: Exclusive Defector Talk & Suspension Bridge £28 per adult **100%** of travellers recommend [](https://expedia.co.uk/things-to-do/signature-dmz-tour-exclusive-defector-talk-suspension-bridge.a1325069.activity-details) ![Korean DMZ 3rd Tunnel Tour from Seoul](https://mediaim.expedia.com/localexpert/2139018/720220ae-bcc1-4a88-9ec8-85ba5551b20c.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Thrilling Korean DMZ 3rd Tunnel Tour from Seoul + Red Bridge Rush £27 per adult [](https://expedia.co.uk/things-to-do/thrilling-korean-dmz-3rd-tunnel-tour-from-seoul-red-bridge-rush.a2139018.activity-details) ![Hyangwonjeon Pavilion at Gyeongbok Palace on our Best Seoul City Tour](https://mediaim.expedia.com/localexpert/2139052/77de396a-e806-4c6a-b21a-ea29a2ea688f.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower) £53 per adult **98%** of travellers recommend [](https://expedia.co.uk/things-to-do/best-seoul-city-tour-gyeongbokgung-palace.a2139052.activity-details) ![GyeongBokGung Palace](https://mediaim.expedia.com/localexpert/1307525/72e6026f-a9ad-4fd2-8939-048158d03d13.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Small-Group Royal Palace and Seoul City Tour (hotel pick-up) £52 per adult **98%** of travellers recommend [](https://expedia.co.uk/things-to-do/small-group-royal-palace-and-seoul-city-tour-hotel-pick-up.a1307525.activity-details) ![Boat Voyage in Imjin River flowing out of North Korea to South Korea](https://mediaim.expedia.com/localexpert/46783832/04834000-c1ec-4b65-a117-861c7ee654fd.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### \[DMZ Adventure\] DMZ and optional Boat Voyage in River £31 per adult [](https://expedia.co.uk/things-to-do/dmz-adventure-dmz-and-optional-boat-voyage-in-river.a46783832.activity-details) [See all activities in Seoul](https://expedia.co.uk/Things-To-Do-In-Seoul.d178308.Travel-Guide-Activities) --- ## Top hotels in Insa-dong ![AMID HOTEL SEOUL](https://images.trvl-media.com/lodging/6000000/5500000/5490600/5490599/1fff8672_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### AMID HOTEL SEOUL 38, Insadong 5-gil, Jongno-gu Seoul Seoul £60 12 Jan - 13 Jan 2026 includes taxes & fees Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ... 9.2/10 Wonderful! (947 reviews) Super well located to see most if not all the sites in this part of Seoul. And walkable - walkable to great little places to eat, markets, shopping, the palaces and public transport. Convenience is key positive characteristic of the hotel. Unfortunately on arrival the lifts were out of order and ... Reviewed on 8 Dec 2025 [](https://expedia.co.uk/Hotel-Search?startDate=12%2F01%2F2026&endDate=13%2F01%2F2026&selected=5490599&PinnedHotelID=5490599&HadPinnedHotel=true®ionId=553248622832931550) ![ENA Suite Hotel Namdaemun](https://images.trvl-media.com/lodging/22000000/21520000/21518500/21518483/cd29c479_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### ENA Suite Hotel Namdaemun 36, Sejong-daero 11-gil, Jung-gu Seoul Seoul £92 12 Jan - 13 Jan 2026 includes taxes & fees Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ... 9.2/10 Wonderful! (3,191 reviews) Clean room and accommodating staff. Reviewed on 11 Dec 2025 [](https://expedia.co.uk/Hotel-Search?startDate=12%2F01%2F2026&endDate=13%2F01%2F2026&selected=21518483&PinnedHotelID=21518483&HadPinnedHotel=true®ionId=553248622832931550) ![Sotetsu Hotels The Splaisir Seoul Myeongdong](https://images.trvl-media.com/lodging/16000000/15530000/15528600/15528590/bb30c9e0_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Sotetsu Hotels The Splaisir Seoul Myeongdong 15, Namdaemun-ro 5-gil, Jung-gu Seoul Seoul £45 13 Jan - 14 Jan 2026 includes taxes & fees Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms in ... 8.6/10 Excellent! (1,863 reviews) Hotel was conveniently located, suite was spacious and pleasing, checking in and out was a breeze and staff were polite and prompt. However, due to yhe woody nature of the bathroom, it emitted some odor after the 3rd day of my 5-night stay. Brownie points for having netflix available for the ... Reviewed on 5 Dec 2025 [](https://expedia.co.uk/Hotel-Search?startDate=13%2F01%2F2026&endDate=14%2F01%2F2026&selected=15528590&PinnedHotelID=15528590&HadPinnedHotel=true®ionId=553248622832931550) ![HOTEL THE BOTANIK SEWOON MYEONGDONG](https://images.trvl-media.com/lodging/111000000/110880000/110879300/110879232/ca9e12f4_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### HOTEL THE BOTANIK SEWOON MYEONGDONG 23-1 Eulji-ro 19-gil, Jung-gu Seoul £73 12 Jan - 13 Jan 2026 includes taxes & fees Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ... 9.2/10 Wonderful! (958 reviews) The room is very spacious. Great for family with kids. Very clean. Washing machine n dryer are extra useful especially during winter periods. Staff are friendly and helpful. Reviewed on 9 Dec 2025 [](https://expedia.co.uk/Hotel-Search?startDate=12%2F01%2F2026&endDate=13%2F01%2F2026&selected=110879232&PinnedHotelID=110879232&HadPinnedHotel=true®ionId=553248622832931550) ![LOTTE CITY HOTEL MYEONGDONG](https://images.trvl-media.com/lodging/13000000/12620000/12615800/12615733/4f522439_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### LOTTE CITY HOTEL MYEONGDONG 362, Samil-daero, Jung-gu Seoul £72 13 Jan - 14 Jan 2026 includes taxes & fees Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful staff ... 8.8/10 Excellent! (2,814 reviews) This is my second time staying here and I love it! Reviewed on 10 Dec 2025 [](https://expedia.co.uk/Hotel-Search?startDate=13%2F01%2F2026&endDate=14%2F01%2F2026&selected=12615733&PinnedHotelID=12615733&HadPinnedHotel=true®ionId=553248622832931550) ![Grand Hyatt Seoul](https://images.trvl-media.com/lodging/1000000/30000/21800/21727/5f31616c_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Grand Hyatt Seoul 322, Sowol-ro, Yongsan-gu Seoul Seoul £160 12 Jan - 13 Jan 2026 includes taxes & fees Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ... 8.8/10 Excellent! (1,002 reviews) Clean, filtered water and coffee maker available in room which is convenient for longer stays. Reviewed on 14 Nov 2025 [](https://expedia.co.uk/Hotel-Search?startDate=12%2F01%2F2026&endDate=13%2F01%2F2026&selected=21727&PinnedHotelID=21727&HadPinnedHotel=true®ionId=553248622832931550) [See all 2,441 properties in Insa-dong](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience&startDate=15%2F12%2F2025&endDate=16%2F12%2F2025®ionId=553248622832931550) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ## Check Insa-dong hotel availability [Tonight ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2025-12-14&endDate=2025-12-15)[14 Dec - 15 Dec](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2025-12-14&endDate=2025-12-15) [Tomorrow night ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2025-12-15&endDate=2025-12-16)[15 Dec - 16 Dec](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=2025-12-15&endDate=2025-12-16) [Next weekend ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=19%2F12%2F2025&endDate=21%2F12%2F2025)[19 Dec - 21 Dec](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=553248622832931550&startDate=19%2F12%2F2025&endDate=21%2F12%2F2025) --- ### Other neighbourhoods around Insa-dong ![Insadong showing art and interior views](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30261-Insadong.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Jongno-1.2.3.4 ga-dong While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Bosingak Belfry, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station. [](https://expedia.co.uk/Jongno-1234-Ga-Dong.dx553248635976381450) ![Gwangjang Traditional Market which includes signage](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250483-Gwangjang-Traditional-Market.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Jongno-gu 4.5/5(86 area reviews) Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station. [](https://expedia.co.uk/Seoul-Jongno-Gu.dx179268) ![Default Image](https://mediaim.expedia.com/destination/2/ae9154f64bfbf26a0b4275f134ce1ace.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Euljiro-dong While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station. [](https://expedia.co.uk/Seoul-Euljiro-Dong.dx553248635976008655) ![Myeongdong featuring shopping, street scenes and a city](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/30000/30253-Myeongdong.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Myeong-dong Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul. [](https://expedia.co.uk/Seoul-Myeong-Dong.dx6156735) ![Dongdaemun Design Plaza which includes modern architecture as well as a couple](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250019-Jung-Gu.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Jung-gu 4.5/5(263 area reviews) Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area. [](https://expedia.co.uk/Seoul-Jung-Gu.dx6049709) ![Deoksugung Palace showing a garden as well as a small group of people](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/250000/250343-Deoksugung-Palace.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Sogong-dong Sogong-dong is popular for its popular shops. Explore top sights like Seoul Museum of Art and Sungnyemun Gate, and you can get around town on the metro at City Hall Station. [](https://expedia.co.uk/Seoul-Sogong-Dong.dx553248635493180252) --- --- - [Stays](?pwaLob=wizard-hotel-pwa-v2) - [Packages](?pwaLob=wizard-package-pwa) - [Flights](?pwaLob=wizard-flight-pwa) - [Things to do](?pwaLob=wizard-lx-pwa) - [Cruises](?pwaLob=wizard-cruise-pwa) - [Cars](?pwaLob=wizard-car-pwa) # Insa-dong Travel Guide ## Explore a world of travel with Expedia - Accommodation - Flights - Packages - Cars - Holiday Homes - Other - [1 Star Hotels in Seoul ](https://www.expedia.co.uk/1Star-Seoul-Hotels.s10-0-d178308.Travel-Guide-Filter-Hotels) - [4 Star Hotels in Seoul ](https://www.expedia.co.uk/4Star-Seoul-Hotels.s40-0-d178308.Travel-Guide-Filter-Hotels) - [5 Star Hotels in Myeong-dong ](https://www.expedia.co.uk/5Star-Myeong-Dong-Seoul-Hotels.s50-n6156735-0.Travel-Guide-Filter-Hotels) - [5 Star Hotels in Seoul ](https://www.expedia.co.uk/5Star-Seoul-Hotels.s50-0-d178308.Travel-Guide-Filter-Hotels) - [Anguk-Dong Hotels ](https://www.expedia.co.uk/Anguk-Dong-Seoul-Hotels.0-n553248635976007828-0.Travel-Guide-Filter-Hotels) - 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