Insa-dong Travel Guide

Seoul

Insadong showing shopping as well as a small group of people
Insadong featuring a city and shopping as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong showing art and interior views
Insadong showing outdoor art

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

Hotel Sunbee Insadong

Hotel Sunbee Insadong

3 out of 5
26, Insadong 7-gil, Jongno-gu, Seoul, Seoul
The price is £83 per night from 5 Aug to 6 Aug
£83
5 Aug - 6 Aug
includes taxes & fees
Stay at this 3-star hotel in Seoul. Enjoy free Wi-Fi, a 24-hour front desk and a business centre. Our guests praise the helpful staff and the clean rooms in ...
9.2/10 Wonderful! (1,005 reviews)
"Excellent location. Very friendly staff. Close to transit, food options and shopping"

Reviewed on 28 Jul 2025

Hotel Sunbee Insadong
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is £107 per night from 5 Aug to 6 Aug
£107
5 Aug - 6 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, a rooftop terrace and breakfast (surcharge). Our guests praise the breakfast and the ...
8.8/10 Excellent! (2,608 reviews)
"It’s literally 1 min from the subway station. And so easy to go anywhere! Great location!"

Reviewed on 26 Jul 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is £123 per night from 3 Aug to 4 Aug
£123
3 Aug - 4 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,848 reviews)
"Very nice and clean hotel, attentive, friendly and very helpful staff"

Reviewed on 27 Jul 2025

ENA Suite Hotel Namdaemun
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is £110 per night from 29 Aug to 30 Aug
£110
29 Aug - 30 Aug
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,638 reviews)
"We stayed in one of the theme room with the Line friends. So cute! The room was spacious. The hotel is close to Myeongdong."

Reviewed on 22 Jul 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
The price is £63 per night from 3 Aug to 4 Aug
£63
3 Aug - 4 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,000 reviews)
"Good service by the staff to assign room away from construction noise. Good location for food and transport to malls and airport."

Reviewed on 22 Jul 2025

Fairfield by Marriott Seoul
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu, Seoul
The price is £59 per night from 3 Aug to 4 Aug
£59
3 Aug - 4 Aug
includes taxes & fees
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,683 reviews)
"I like it alot"

Reviewed on 26 Jul 2025

Toyoko Inn Seoul Gangnam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Jogyesa Temple, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Sungnyemun Gate, and you can get around town on the metro at City Hall Station.

Sogong-dong
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong

Insa-dong Travel Guide

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