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The FRAME Hotel

4.0 star property
Family-friendly hotel with 24-hour front desk and coffee shop/cafe

Choose dates to view prices

Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Interior detail
Queen Deluxe | 1 bedroom, minibar, in-room safe, desk
Daily buffet breakfast (EUR 20 per person)

Popular amenities

  • Bar
  • Pet-friendly
  • Room service
  • Housekeeping
  • 24/7 front desk
The current price is £168
includes taxes & fees
13 Aug - 14 Aug

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Room options

Check availability for these dates

Tonight

Jul 30 - Jul 31
Check availability for tonight Jul 30 - Jul 31

Tomorrow

Jul 31 - Aug 1
Check availability for tomorrow Jul 31 - Aug 1
Available filters for rooms
Showing 7 of 7 rooms

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed | 1 bedroom, minibar, in-room safe, desk

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
Hairdryer
  • 140 sq ft
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Suite

Suite | 1 bedroom, minibar, in-room safe, desk

Suite

8.8 out of 10
Excellent
(6 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
  • 279 sq ft
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Queen Deluxe

Queen Deluxe | 1 bedroom, minibar, in-room safe, desk

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
  • 194 sq ft
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | 1 bedroom, minibar, in-room safe, desk

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
  • 538 sq ft
  • City view
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | 1 bedroom, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
  • 194 sq ft
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | 1 bedroom, minibar, in-room safe, desk

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Separate bedroom
Blackout curtains
Private bathroom
Hairdryer
  • 269 sq ft
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
Hairdryer
  • 161 sq ft
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

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Superior Room | Premium bedding, minibar, in-room safe, desk

Mercure Firenze Centro

Historic Centre of Florence
  • Pet-friendly
  • Free WiFi
  • Air conditioning
  • Breakfast available
8.8 out of 10, Excellent, 785 reviews
The price is £164
includes taxes & fees
21 Aug - 22 Aug
Mercure Firenze Centro
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About the area

Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.2 miles
  • Piazza di Santa Maria Novella - 3 min walk - 0.2 miles
  • Piazza del Duomo - 6 min walk - 0.4 miles
  • Ponte Vecchio - 8 min walk - 0.5 miles
  • Uffizi Gallery - 9 min walk - 0.5 miles

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Peretola Airport (FLR) - 24 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬2 min walk
  • ‪Ristorante Konnubio - ‬3 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a round-trip airport shuttle (surcharge) and coffee/tea in reception
  • Luggage storage, multilingual staff and concierge services
  • A front desk safe, a 24-hour front desk and tour/ticket information
  • Guest reviews give top marks for the helpful staff and location
Room features
All guest rooms at The FRAME Hotel offer comforts, such as air conditioning and bathrobes, as well as amenities, such as free WiFi and safes. Guest reviews highly rate the cleanliness rooms at the property.
More amenities include:
  • Bidets, free toiletries and hairdryers
  • 40-inch Smart TVs with digital channels
  • Childcare services, electric kettles and heating

Languages

Arabic, English, French, Italian, Romanian, Spanish

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9.6 out of 10, Exceptional, 816 reviews
The price is £157
includes taxes & fees
1 Aug - 2 Aug
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: from approximately EUR 20 for adults and from EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at The FRAME Hotel?

As of 30 Jul 2025, prices found for a 1-night stay for 2 adults at The FRAME Hotel on 13 Aug 2025 start from £167.66, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Checkout is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, within a 5-minute walk of Via de' Tornabuoni, Cathedral of Santa Maria del Fiore and Piazza di Santa Maria Novella. Ponte Vecchio and Piazza del Duomo are also within 10 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 451 out of 547 reviews
Rating 8 - Good. 72 out of 547 reviews
Rating 6 - Okay. 13 out of 547 reviews
Rating 4 - Poor. 8 out of 547 reviews
Rating 2 - Terrible. 3 out of 547 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Marsha Camille

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Very convenient location. Lots of sites to visit within walkable distance. Comfortable bed, spacious and modern bathroom. Would stay here again!!!
Stayed 3 nights in Jul 2025

10/10 Excellent

Ghassan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very friendly and helpful, made feel welcome. This was our first time in Florence, and the Frame hotel rounded out our wonderful experience there. We would definitely love to come back and would highly recommend this hotel.
Stayed 2 nights in Jul 2025

10/10 Excellent

R. Tyler

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice boutique hotel, good location. Only issue was hot water was not always there, had a few showers that were not very warm.
Stayed 3 nights in Jul 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and quiet, conveniently located. And good air conditioning. I would stay here again.
Stayed 3 nights in Jun 2025

10/10 Excellent

Torri

Liked: Cleanliness, amenities, property conditions & facilities
This hotel was amazing. They went above and beyond to make my stay perfect.
Stayed 1 night in Jun 2025

10/10 Excellent

Jen-Ting

Liked: Cleanliness, amenities, property conditions & facilities
Best combination of service, design, location, and historical legacy (Mona Lisa’s thief used to stay here, thus the name of hotel).
Stayed 3 nights in May 2025

10/10 Excellent

Darleen

Liked: Cleanliness, staff & service, property conditions & facilities
wonderful experience!
Stayed 3 nights in Jul 2025

10/10 Excellent

James

Liked: Cleanliness, amenities, property conditions & facilities
The staff were super friendly and the rooms were quite large, a true treat when in Florence. We loved the location, it was accessible to all the best sites and shopping Florence has to offer. Will definitely stay here again when we come back!
Stayed 3 nights in May 2025

10/10 Excellent

CARLA MARIA

Liked: Cleanliness, staff & service, property conditions & facilities
Super clean! Pretty! Accesible and we all loved the staff, the room, the accomodations. Would love to come back
Stayed 2 nights in Jul 2025

10/10 Excellent

Dalia

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and beautifully designed hotel in a great location. It's within walking distance from everything you need to see in Florence. The only thing to keep in mind is that the bathroom is a little small. The staff are friendly and cooperative too.
Stayed 2 nights in Jun 2025

10/10 Excellent

Nikita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Daniel was the absolute best. He gave us great places to eat and drink.
Stayed 2 nights in Jun 2025

10/10 Excellent

Shayna

Liked: Cleanliness, amenities, property conditions & facilities
Best AC in Italy. Very comfortable, very cute, zero noise in the room, great location, perfect for Florence. Concierge extremely kind and helpful she hand wrote on our map all the places and best routes along with restaurant recommendation. The wine room is nice to take advantage of and complimentary evening Aperitivo. We will stay again!
Stayed 2 nights in Jul 2025

10/10 Excellent

Joe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025

10/10 Excellent

Hanh

Liked: Staff & service, amenities, property conditions & facilities
We very much enjoyed our stay. The room and bathroom were spacious and clean
Stayed 3 nights in Mar 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel and centrally located.

Lovely hotel for a 2 night stay in Florence. We had room 101, which although may appear small is comfortable, well kitted out and beautifully decorated. Hotel is centrally located and just a 3 min walk from the main area.
Stayed 2 nights in Apr 2025

10/10 Excellent

Erendira

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed our stay here very much. The rooms are very comfortable and modern. The staff was very friendly and welcoming! The location is also very convenient. In between the train station and the main attractions.
Stayed 1 night in Apr 2025

10/10 Excellent

Anis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice boutique hotel, Well maintained. We stayed at the family suite and it was very good and spacious. Decent options at the breakfast. The location is very good and walkable to attractions easily and lot of food options.
Stayed 2 nights in Mar 2025

10/10 Excellent

Carlos

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, super friendly and helpful and excellent location in the middle of Florence!
Stayed 1 night in Mar 2025

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, property conditions & facilities
It was a very cozy hotel with a beautiful area around
Stayed 5 nights in Nov 2024

10/10 Excellent

Jitendra

Liked: Cleanliness, amenities, property conditions & facilities
The room was pretty big and bathroom fixtures were brand new. The best part of The Frame is its location. It was 8 minute walk from the train station and 5 mins walk from the Cathedral and Duomo. We didn’t have to take a taxi in Florence even once. The staff is very friendly and professional.
Stayed 2 nights in Jun 2025

10/10 Excellent

Sheina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and friendly staff.
Stayed 2 nights in Aug 2024

10/10 Excellent

Brandon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

All as Advertised. Wonderful

This hotel is everything they advertise that they are. There is absolutely nothing that we would change about our recent stay. We will be staying here the next time we are in Florence. Grazie Mille to the staff!
Stayed 4 nights in Apr 2025

10/10 Excellent

Nadine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location and friendly, helpful staff.
Stayed 3 nights in Oct 2024

10/10 Excellent

Derien

Liked: Cleanliness, staff & service, property conditions & facilities
The bath was the best part for me. The staff was amazing especially the cleaning staff!
Stayed 5 nights in Jan 2025

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was an amazing property to stay at Very close to the train station, shopping, restaurants, and the sites in Florence. The staff is super helpful and friendly!!
Stayed 1 night in Dec 2024