Hotel Chequamegon, BW Signature Collection

Property class: 3

Choose dates to view prices

Consider a stay at Hotel Chequamegon, BW Signature Collection and take advantage of free continental breakfast, a terrace and a garden. The on-site American cuisine restaurant, The Landing, offers lunch, dinner and al fresco dining. Stay connected with free in-room WiFi, and guests can find other amenities, such as a fireplace in reception and a bar.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Parking included
  • Free Wi-Fi
  • Air-conditioning
The current price is £107
includes taxes & fees
1 Nov - 2 Nov

Room options

Available filters for rooms
Showing 12 of 12 rooms

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

8.0 out of 10
Very good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free wired internet

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.0 out of 10
Wonderful
(15 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free wired internet

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

Suite, 1 King Bed, Kitchen, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Suite, 1 King Bed, Non Smoking, Kitchen

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet
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About the area

Located in Ashland, Hotel Chequamegon, BW Signature Collection is on a lake. Chequamegon Bay Golf Course and Mount Ashwabay Ski and Recreation Area are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Lake Superior and Houghton Falls Nature Preserve. Ashland Mural Walk and Soo Line Locomotive 950 are also worth visiting. Enjoy the area's slopes with cross-country skiing and downhill skiing, and don't miss out on the snowshoeing and snowmobiling. Visit our Ashland travel guide
Map
101 Lake Shore Dr W, Ashland, WI, 54806

What's nearby

  • Ashland Mural Walk
    2 min walk - 0.1 miles
  • Chequamegon Bay
    2 min walk - 0.1 miles
  • Ashland Historical Museum
    3 min walk - 0.2 miles
  • Soo Line Locomotive 950
    5 min walk - 0.3 miles
  • Ore Dock Park
    11 min walk - 0.6 miles

Getting around

  • Duluth, MN (DLH-Duluth Intl.)
    101 min drive

Restaurants

  • Taqueria La Monarca
    6 min walk
  • Neighborly Bar
    17 min walk
  • McDonald's
    9 min walk
  • Culver's
    4 min drive
  • Ashland Family Restaurant
    9 min walk

About this property

Hotel Chequamegon, BW Signature Collection

  • Hotel near Lake Superior
  • Free continental breakfast, a terrace and a garden are just a few of the amenities provided at Hotel Chequamegon, BW Signature Collection. The on-site American cuisine restaurant, The Landing, offers lunch, dinner and al fresco dining. In addition to a fireplace in reception and a bar, guests can connect to free in-room WiFi.
  • You'll also enjoy perks such as:
    • An indoor pool
    • Free self-parking
    • A computer station, smoke-free property and wedding services
    • A lift, 1 meeting room and a vending machine
    • Guest reviews say great things about the helpful staff
  • Room features
  • All 65 rooms offer comforts such as laptop-friendly workspaces and air conditioning, in addition to perks such as free WiFi.
  • Other conveniences in all rooms include:
    • Shower/bath combinations, free toiletries and hairdryers
    • LCD TVs with premium channels
    • Wardrobes/cupboards, fridges and microwaves

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Free self parking on site
  • Free RV/bus/lorry parking on site
  • Limited on-site self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business centre
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Handrails in stairways
  • Lift
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age - 21

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for USD 10.0 per night.
Cots (infant beds) are not available

Payment types at the property

  • American Express
  • Diners Club
  • Discover
  • Mastercard
  • Visa

Important information

Optional extras

  • Rollaway bed fee: USD 10.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.

Frequently asked questions

Does Hotel Chequamegon, BW Signature Collection have a pool?

Yes, this property has an indoor pool.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of 21 Oct 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on 1 Nov 2026 start from £107, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is Hotel Chequamegon, BW Signature Collection pet-friendly?

No, only service animals are welcome at the property.

How much is parking at Hotel Chequamegon, BW Signature Collection?

Self-parking is free at this property.

What time is check-in at Hotel Chequamegon, BW Signature Collection?

Check-in start time: 3 PM; check-in end time: 4:00 AM. Late check-in is available during limited hours.

What time is check-out at Hotel Chequamegon, BW Signature Collection?

Checkout is at 11 AM.

Where is Hotel Chequamegon, BW Signature Collection located?

Situated on a lake, this hotel is within a 5-minute walk of Ashland Mural Walk and Lake Superior. Chequamegon Bay and Ashland Historical Museum are also within 5 minutes.

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Reviews

Hotel Chequamegon, BW Signature Collection Reviews

8.6

Excellent

8.8

Cleanliness

9.4

Location

9.0

Staff & service

8.4

Property conditions & facilities
Rating 10 - Excellent. 534 out of 1007 reviews
Rating 8 - Good. 283 out of 1007 reviews
Rating 6 - Okay. 116 out of 1007 reviews
Rating 4 - Poor. 47 out of 1007 reviews
Rating 2 - Terrible. 27 out of 1007 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel, staff was very helpful and the sunset view was amazing.
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was beautiful, conveniently located and the view was gorgeous
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and wonderful view.
Stayed 2 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were very helpful and kind! My two friends and I stayed here for the Whistlestop race and it was a great location. Just about a 10 minute walk from the finish line and where the buses pick you up to bring you to the starting line. Also, great views of the lake! Wonderful place, I highly recommend.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was clean and comfortable. Staff was helpful. Location was excellent. Would have been nice if breakfast started earlier.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nicely decorate, comfortable rooms and great location.
Stayed 3 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean and comfortable rooms! Beautiful view of the water!
Stayed 1 night in Aug 2026
Verified review

4/10 Poor

Liked: Staff & service, property conditions & facilities
Disliked: Cleanliness
The hotel was beautiful. The furnishings in the lobby and the sitting area facing the lake was gorgeous. Our room was very dated. I think if they invested in some renovations it would go a long way in preserving the beauty of the hotel. Our room was not the cleanest. There were crumbs along the window and on the side table. Bed was comfortable.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely room with water views and high ceilings.
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We thought that the food was really good, and the staff was very helpful! We had a long drive in, over six hours, and we were able to check in a little early, which was super helpful! The breakfast attendants were always doing a great job making sure there was fresh food and asking how things were. We had a couple questions that we asked the front desk, and they try to be as helpful as they could. The view was beautiful! We would definitely stay here again!
Stayed 3 nights in Sep 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
Beautiful older property with great restaurant on property. It was too bad the air conditioning equipment was also older and needed upgrading
Stayed 1 night in Sep 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a suite with a kitchen that was way outdated and had very little kitchen items. The full size frig was nice. The stove top was rusty. The room was clean and the bed was comfortable. I'd recommend removing the kitchen, put in a wet bar and add a nice sitting area.
Stayed 2 nights in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a great time! It’s a beautiful hotel and a great restaurant and view of the bay!
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Popular place to stay when visiting Bayfield, the berry farms, wineries and Apostle Islands. Good location with a nice restaurant and bar with great views of the lake.
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room the stuff was great great breakfast
Stayed 2 nights in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Nice view of the lake. Bed was comfortable. Could use new pillows. Breakfast was fine.
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect place to relax and watch fireworks from your room. Very friendly staff
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was clean, decorated with antiques in the lobby, friendly staff and a beautiful view of the water.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was good for a free one and overall was very pleased with the staff and facilities. Bathrooms could use an update though.
Stayed 2 nights in Jul 2026
Verified review

6/10 Okay

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
The rooms are quite cheaply and poorly redone. Old grime and old AC makes it feel rough around the edges. Expected more from the photos. Staff was kind and restaurant was tasty.
Stayed 3 nights in Aug 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, property conditions & facilities
The room was cold, and we had to get someone to come and start the heat with the air conditioning unit. The bathroom was very small. My husband was cold during the night and the bedding wasn’t warm enough. There was something ( two cupcakes) left in the refrigerator. The clock was at a time that was incorrect and you couldn’t get it to get the correct time, and so in the middle of the night , the alarm went off two times! Beautiful view, the window needs cleaning.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful, unique hotel. Fantastic restaurant with spectacular views.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly, helpful staff who enjoy their jobs.
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
It’s a 2.5-star at a 4-star location. The internet was spotty, and the apps on its smart TV weren't working. The a/c in room 208 turned off and had to be restarted manually. The beds were adequate, but the biggest sign that the hotel is a 2.5-star-level facility. But for visiting the state parks in the area and the Apostles, this is a 5-star choice.
Stayed 3 nights in Aug 2026