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The best area to stay in Matsuya Chō is typically around the central business district, specifically near Takamatsu Station and the adjacent shopping arcades.This area is the main transport hub, making it incredibly convenient for exploring the city and beyond. You'll find a concentration of hotels, department stores, and restaurants, particularly along streets like Chuo-dori and around the bustling Marugamemachi Shopping Street. It's very walkable and offers easy access to public transport.For couples, this central area is ideal for its convenience and access to culinary experiences. You can enjoy strolls through the Ritsurin Garden, which is easily reachable from the station, or explore the various dining options in the evening. The area provides a comfortable base for experiencing both the city's attractions and its renowned food scene.Solo travellers will also find this central location highly practical. With excellent transport links from Takamatsu Station, it's straightforward to plan day trips to art islands like Naoshima or Teshima.

The best time to go to Matsuya Chō is during spring (March to May) and autumn (September to November).Spring offers pleasant weather, with mild temperatures that are ideal for exploring the area's natural beauty and outdoor attractions. The cherry blossoms, typically blooming in late March and early April, add a spectacular touch to the landscape, especially around the local parks and along the rivers. This season is particularly good for couples looking for scenic walks and comfortable sightseeing.Autumn also provides comfortable weather, with cooler temperatures and clear skies. The changing leaves create beautiful scenery, particularly in the mountainous areas surrounding Matsuya Chō. This period is excellent for travellers who enjoy hiking or exploring the countryside without the heat and humidity of summer.