Beginning of main content
Trip Type
Flight 1
Flight 2
Flight 3
Flight 4
Flight 5

Heineken Experience

Learn how a well-known Dutch beer is made, then drink a sample at this famous former brewery.

The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery. The exhibits and displays aim to provide historical insight into the well-known Heineken pilsner as well as the brewing process. You’ll learn how the hop and malted barley are turned into this tasty pride of Holland, all from the point of view of a bottle of beer.

The brand name is clearly visible as you approach the old brick Bierbrouwerij building, which was a working brewery until 1988. A thorough 2008 renovation transformed the Heineken Experience into four levels of interactive multimedia exhibits, but much of its authentic interior was preserved.

At the beginning of the tour, you’ll learn how Gerard Adriaan Heineken bought the old Haystack brewery in 1864. He became one of the most famous beer brewers in the world because of his award-winning recipe. These days, Heineken is actually brewed in Zoeterwoude instead of here.

Take the self-guided tour and visit the Old Brew Room. You’ll see big mash tuns, or casks, where the barley was once boiled. Staff are on-hand to answer any questions.

Visit the Stable Walk to see the magnificent Clydesdales, the horses that still tow wooden beer carts around Amsterdam for promotional purposes. Ride the 4-D “roller-coaster” movie, and attempt to pour and bottle your own Heineken.

The tour concludes in the futuristic-looking Tasting Bar, where you’ll sample fresh Heineken, with a couple of free beers for each visitor. Enter the party atmosphere of the disco or just stand at the bar. There is no lack of Heineken merchandise, with the shop selling souvenirs to beer lovers. Give yourself two hours to complete the tour.

The Heineken Experience is just south of the Canal Ring and open daily, except a few major public holidays. From Central Station, take the tram to Stadhouderskade, or a hop-on, hop-off cruise to the Heineken landing stage. There are parking lots in the city center, but spaces are limited.

To avoid lines, come before beer o’clock, or book the tickets ahead.


Guide to Exploring Heineken Experience


Map

Top Hotel Deals

See all 794 Hotels near Heineken Experience
City Center VIP Apartments

City Center VIP Apartments

Noorderstraat, Amsterdam
4.5
of 5, from 2 reviews
5.0 out of 5.0

Located in Canal Ring, this luxury apartment is within a 10-minute walk of Heineken Experience, Flower Market, and Rijksmuseum. Rembrandt Square and Skinny Bridge are also within 15 minutes.

Prestige Housing

Prestige Housing

Various Addresses, Amsterdam
3.4
of 5, from 5 reviews
4.0 out of 5.0

These apartments are located throughout the area in Amsterdam.

£87
Apollo Museumhotel Amsterdam City Centre

Apollo Museumhotel Amsterdam City Centre

Pieter Cornelisz. Hooftstraat 2, Amsterdam
3.7
of 5, from 146 reviews
3.0 out of 5.0

Located in Museum Quarter, this hotel is steps from P.C. Hooftstraat and Rijksmuseum. Van Gogh Museum and Stedelijk Museum are also within 10 minutes.

£129
NH Amsterdam Museum Quarter

NH Amsterdam Museum Quarter

Hobbemakade 50, Amsterdam
4.1
of 5, from 802 reviews
4.0 out of 5.0

Located in Museum Quarter, this eco-friendly hotel is within a 10-minute walk of Zuiderbad, Rijksmuseum, and Van Gogh Museum. Concertgebouw and Stedelijk Museum are also within 10 minutes.

£60
Hotel Blossoms

Hotel Blossoms

Stadhouderskade 76, Amsterdam
3.5
of 5, from 2 reviews
2.0 out of 5.0

Located in Museum Quarter, this hotel is within a 10-minute walk of Heineken Experience, Rijksmuseum, and Van Gogh Museum. Stedelijk Museum and Concertgebouw are also within 15 minutes.

£62
Aston City Hotel

Aston City Hotel

Stadhouderskade 68, Amsterdam
2.4
of 5, from 10 reviews
2.0 out of 5.0

Located in Museum Quarter, this hotel is within a 10-minute walk of Heineken Experience, Rijksmuseum, and Van Gogh Museum. Stedelijk Museum and Concertgebouw are also within 15 minutes.

Rijksmuseum Penthouse

Rijksmuseum Penthouse

Ruysdaelkade 3- IV, Amsterdam
4.2
of 5, from 4 reviews
3.5 out of 5.0

Located in Museum Quarter, this apartment is steps from Zuiderbad and Rijksmuseum. Heineken Experience and Van Gogh Museum are also within 10 minutes.

Hotel Internationaal

Hotel Internationaal

Warmoesstraat 1-3, Amsterdam
3.6
of 5, from 41 reviews
1.0 out of 5.0

Located in Oude Centrum, this hotel is within a 5-minute walk of Sexmuseum and The Old Church. Dam Square and New Church are also within 10 minutes.