Title: Heineken Experience in Museum Quarter | Expedia.co.uk [Heineken Experience Hotels](https://expedia.co.uk/Heineken-Experience-Hotels.0-l6064655-0.Travel-Guide-Filter-Hotels)[Heineken Experience Car Hire](https://expedia.co.uk/Compare-Cheap-Car-Hire-In-Heineken-Experience.d6064655.Car-Hire-Guide)[Museum Quarter Holidays](https://expedia.co.uk/Museum-Quarter.d6052213.Holidays-City-Breaks) # Heineken Experience ![Heineken Experience](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/542000/542582-amsterdam.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Heineken Experience](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/542000/542643-heineken-experience.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Heineken Experience](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/542000/542636-heineken-experience.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Heineken Experience](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/542000/542646-heineken-experience.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Heineken Experience](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/542000/542583-amsterdam.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Visit Heineken Experience Activities Reviews --- --- #### Learn how a well-known Dutch beer is made, then drink a sample at this famous former brewery. The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery. The exhibits and displays aim to provide historical insight into the well-known Heineken pilsner as well as the brewing process. You’ll learn how the hop and malted barley are turned into this tasty pride of Holland, all from the point of view of a bottle of beer. The brand name is clearly visible as you approach the old brick Bierbrouwerij building, which was a working brewery until 1988\. A thorough 2008 renovation transformed the Heineken Experience into four levels of interactive multimedia exhibits, but much of its authentic interior was preserved. At the beginning of the tour, you’ll learn how Gerard Adriaan Heineken bought the old Haystack brewery in 1864\. He became one of the most famous beer brewers in the world because of his award-winning recipe. These days, Heineken is actually brewed in Zoeterwoude instead of here. Take the self-guided tour and visit the Old Brew Room. You’ll see big mash tuns, or casks, where the barley was once boiled. Staff are on-hand to answer any questions. Visit the Stable Walk to see the magnificent Clydesdales, the horses that still tow wooden beer carts around Amsterdam for promotional purposes. Ride the 4-D “roller-coaster” movie, and attempt to pour and bottle your own Heineken. The tour concludes in the futuristic-looking Tasting Bar, where you’ll sample fresh Heineken, with a couple of free beers for each visitor. Enter the party atmosphere of the disco or just stand at the bar. There is no lack of Heineken merchandise, with the shop selling souvenirs to beer lovers. Give yourself two hours to complete the tour. The Heineken Experience is just south of the Canal Ring and open daily, except a few major public holidays. From Central Station, take the tram to Stadhouderskade, or a hop-on, hop-off cruise to the Heineken landing stage. There are parking lots in the city center, but spaces are limited. To avoid lines, come before beer o’clock, or book the tickets ahead. ## Plan a trip to see Heineken Experience Price found within the past 48 hours. 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[](https://www.expedia.co.uk/things-to-do/amsterdam-3-hour-or-full-day-bike-rental-with-lock.a4564213.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Amsterdam: Private Pedicab Historical Sightseeing Tour](https://mediaim.expedia.com/localexpert/47808706/f64aca54-a1d4-4b3e-87ca-e343b3198696.jpg?impolicy=resizecrop&rw=500&rh=280) ### Amsterdam: Private Pedicab Historical Sightseeing Tour 2h Free cancellation available £169 includes taxes & fees per traveller\* \*Get lower prices by selecting more than 2 adults [](https://www.expedia.co.uk/things-to-do/amsterdam-private-pedicab-historical-sightseeing-tour.a47808706.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Aloha Amsterdam: 12-Hole Glow-in-the-Dark Mini-Golf](https://mediaim.expedia.com/localexpert/4584243/8abd21cf-d23b-4ed9-b980-411768dc1ebc.jpg?impolicy=resizecrop&rw=500&rh=280) ### Aloha Amsterdam: 12-Hole Glow-in-the-Dark Mini-Golf 45m 10/10 3 reviews Free cancellation available £10 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/aloha-amsterdam-12-hole-glow-in-the-dark-mini-golf.a4584243.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Countryside Bike Tour from Amsterdam: a Windmill and Dutch Cheese](https://mediaim.expedia.com/localexpert/1154949/a7ba00a4-5b68-4f14-adc2-e1b7fdc71bc3.jpg?impolicy=resizecrop&rw=500&rh=280) ### Countryside Bike Tour from Amsterdam: a Windmill and Dutch Cheese 4h 9.4/10 3 reviews Free cancellation available £60 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/countryside-bike-tour-from-amsterdam-a-windmill-and-dutch-cheese.a1154949.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ### Attractions [See all 26 activities](https://expedia.co.uk/things-to-do/search?&rid=6064655&location=Heineken+Experience&filter.categories=Attractions) ![Blue Boat Company - 75 minute City Canal Cruise](https://mediaim.expedia.com/localexpert/262749/5d6b85de-7776-4cb7-a7de-a7d75b683f54.jpg?impolicy=resizecrop&rw=500&rh=280) ### Blue Boat Company - 75 minute City Canal Cruise 1h 15m 8.8/10 149 reviews Free cancellation available ~~£16~~£13 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/blue-boat-company-75-minute-city-canal-cruise.a262749.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![I amsterdam City Card](https://mediaim.expedia.com/localexpert/168336/9666d13c-ce51-4b0a-9a26-15d2e29ec9c6.jpg?impolicy=resizecrop&rw=500&rh=280) ### I amsterdam City Card 1d+ 8.6/10 578 reviews Free cancellation available £56 includes taxes & fees per traveller [](https://www.expedia.co.uk/things-to-do/i-amsterdam-city-card.a168336.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Blue Boat Company City Canal Cruise & Rijksmuseum](https://mediaim.expedia.com/localexpert/295439/7a1ac15b-0448-476f-9237-00fb646c18f1.jpg?impolicy=resizecrop&rw=500&rh=280) ### Blue Boat Company City Canal Cruise & Rijksmuseum 3h 8.4/10 104 reviews Free cancellation available £43 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/blue-boat-company-city-canal-cruise-rijksmuseum.a295439.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Amsterdam All-Inclusive Pass: Save up to 50 Percent - Includes Rijksmuseum](https://mediaim.expedia.com/localexpert/5292912/2dba824e-d763-4c46-a938-9279d531cc7e.jpg?impolicy=resizecrop&rw=500&rh=280) ### Amsterdam All-Inclusive Pass: Save up to 50 Percent - Includes Rijksmuseum 1d+ 8/10 3 reviews Free cancellation available £64 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/go-city-amsterdam-all-inclusive-pass-with-30-attractions.a5292912.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Blue Boat Company City Canal Cruise & Van Gogh Museum ](https://mediaim.expedia.com/localexpert/492948/666808e0-e8ac-4571-8bcb-e9e7c6744da1.jpg?impolicy=resizecrop&rw=500&rh=280) ### Blue Boat Company City Canal Cruise & Van Gogh Museum 2h 30m 9/10 43 reviews Free cancellation available £52 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/blue-boat-company-city-canal-cruise-van-gogh-museum.a492948.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Amsterdam Explorer Pass: Save up to 50 Percent - Includes Moco Museum](https://mediaim.expedia.com/localexpert/44869587/b39cb83b-cb7f-4194-ae88-1beb4ef79c89.jpg?impolicy=resizecrop&rw=500&rh=280) ### Amsterdam Explorer Pass: Save up to 50 Percent - Includes Moco Museum 30d 8/10 1 review Free cancellation available £38 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/go-city-amsterdam-explorer-pass-choose-3-to-7-attractions.a44869587.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![BODY WORLDS Amsterdam Tickets](https://mediaim.expedia.com/localexpert/168834/ab08cfb6-920c-433b-a4d4-98a398b104e8.jpg?impolicy=resizecrop&rw=500&rh=280) ### BODY WORLDS Amsterdam Tickets 1h 30m 9.2/10 104 reviews Free cancellation available £20 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/body-worlds-amsterdam-tickets.a168834.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Blue Boat Company City Canal Cruise & Heineken Experience](https://mediaim.expedia.com/localexpert/486733/be073491-4e44-491c-ac5c-17bd1f9a2d52.jpg?impolicy=resizecrop&rw=500&rh=280) ### Blue Boat Company City Canal Cruise & Heineken Experience 3h 8.4/10 86 reviews Free cancellation available £45 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/blue-boat-company-city-canal-cruise-heineken-experience.a486733.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Ticket to The Ultimate 5D Flight Experience at THIS IS HOLLAND](https://mediaim.expedia.com/localexpert/919370/3393ac62-dc84-4df4-b88b-9b36e6448e0a.jpg?impolicy=resizecrop&rw=500&rh=280) ### Ticket to The Ultimate 5D Flight Experience at THIS IS HOLLAND 1h 9.6/10 5 reviews Free cancellation available £20 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/ticket-to-the-ultimate-5d-flight-experience-at-this-is-holland.a919370.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ![Rembrandt House Museum Amsterdam Entrance Ticket](https://mediaim.expedia.com/localexpert/48842360/8dc13407-ffce-4f6e-8706-99c22f3a3b92.jpg?impolicy=resizecrop&rw=500&rh=280) ### Rembrandt House Museum Amsterdam Entrance Ticket 1h 9.6/10 5 reviews Free cancellation available £19 includes taxes & fees per adult [](https://www.expedia.co.uk/things-to-do/the-rembrandt-house-museum-in-amsterdam-entrance-ticket.a48842360.activity-details?&rid=6064655&location=Heineken+Experience&swp=off) ## Reviews of Heineken Experience 4.4 Top destination 5 - Excellent 274 4 - Good 144 3 - Okay 42 2 - Disappointing 14 1 - Terrible 4 ### 4/5 - Good Verified traveller Didn’t actually see any beer being made in real live which was disappointing for my husband. ### 5/5 - Excellent Verified traveller Buy tickets before your visit or be prepared for a long queue. ### 5/5 - Excellent Verified traveller Really worth doing, such an interesting tour. ### 4/5 - Good Verified traveller If you can, go in the morning. ### 2/5 - Disappointing Verified traveller This was our only disappointment in Amsterdam as it';s targeted at the under 30 age group ### 5/5 - Excellent Verified traveller Book On Line to avoid disappointment and if you can afford it, go VIP Trip ### Popular places to visit ![Albert Cuyp Market](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/100000/100305-Albert-Cuyp-Market.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Albert Cuyp Market 4.5/5(12 reviews) Visit Amsterdam’s longest and oldest market, surrounded by the cafés and antiques stores of De Pijp. Taste flavors of the Netherlands from Gouda to pickled herring. [](https://expedia.co.uk/Albert-Cuyp-Market-Amsterdam-South.d6064673.Attraction) ![Rijksmuseum](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/542000/542581-amsterdam.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Rijksmuseum 4.5/5(901 reviews) This palatial building full of Dutch paintings and international artifacts is the country’s largest public-funded museum. [](https://expedia.co.uk/Rijksmuseum-Museum-Quarter.d6034421.Attraction) ![Spiegelkwartier](https://mediaim.expedia.com/destination/2/b877d679225cddf9560dd95bd3b416ab.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Spiegelkwartier 5/5(1 review) You can spend an afternoon studying the exhibits at Spiegelkwartier during your travels in Amsterdam. Experience the acclaimed art galleries and fascinating museums in this vibrant area. [](https://expedia.co.uk/Spiegelkwartier-Amsterdam.d6173289.Attraction) ![Sarphatipark which includes a monument, a fountain and a park](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/100000/100386-Sarphatipark.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Sarphatipark De Pijp’s green oasis is the perfect place to relax in the warm sun, picnic with purchases from Albert Cuyp Market and enjoy the colors of Dutch blooms. [](https://expedia.co.uk/Sarphatipark-Amsterdam-South.d507619.Attraction) ![Royal Coster Diamonds](https://mediaim.expedia.com/destination/2/f711c38a0b7d0202e92dd2427f6718bd.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Royal Coster Diamonds During your trip to Amsterdam, you can find the perfect gifts to bring home at Royal Coster Diamonds. Experience the great live music and fascinating museums in this vibrant area. [](https://expedia.co.uk/Coster-Diamonds-Amsterdam.d553248621533169423.Attraction) ![Diamond Museum Amsterdam](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/28000/28339-Diamond-Museum.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Diamond Museum Amsterdam See how the sparkling precious stones are formed, admire diamond-studded works of art and learn about Amsterdam’s historical connection to the gems. [](https://expedia.co.uk/Diamond-Museum-Amsterdam-Museum-Quarter.d6228852.Attraction) --- ## Top Hotel Deals ## Check availability on hotels close to Heineken Experience [Tonight ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=2026-01-19&endDate=2026-01-20)[19 Jan - 20 Jan](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=2026-01-19&endDate=2026-01-20) [Tomorrow night ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=2026-01-20&endDate=2026-01-21)[20 Jan - 21 Jan](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=2026-01-20&endDate=2026-01-21) [This weekend ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=23%2F01%2F2026&endDate=25%2F01%2F2026)[23 Jan - 25 Jan](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=23%2F01%2F2026&endDate=25%2F01%2F2026) [Next weekend ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=30%2F01%2F2026&endDate=01%2F02%2F2026)[30 Jan - 1 Feb](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.Package&adults=2&openPlayBack=true®ionId=6064655&startDate=30%2F01%2F2026&endDate=01%2F02%2F2026) ![Park Centraal Amsterdam, part of Sircle Collection](https://images.trvl-media.com/lodging/1000000/30000/22400/22363/a4a76707_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Park Centraal Amsterdam, part of Sircle Collection Stadhouderskade 25 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Park-Centraal-Amsterdam.h22363.Hotel-Information) ![Citadines Canal Amsterdam](https://images.trvl-media.com/lodging/1000000/20000/14500/14445/701ba5d7_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Citadines Canal Amsterdam Noorderstraat 46 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Citadines-Canal-Amsterdam.h14445.Hotel-Information) ![Anantara Grand Hotel Krasnapolsky Amsterdam](https://images.trvl-media.com/lodging/1000000/30000/25700/25618/982f9f8a_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Anantara Grand Hotel Krasnapolsky Amsterdam Dam 9 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-NH-Collection-Amsterdam-Grand-Hotel-Krasnapolsky.h25618.Hotel-Information) ![Radisson Blu Hotel, Amsterdam City Center](https://images.trvl-media.com/lodging/1000000/20000/14200/14193/e4e57e4f_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Radisson Blu Hotel, Amsterdam City Center Rusland 17 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Radisson-Blu-Hotel.h14193.Hotel-Information) ![Leonardo Boutique Museumhotel](https://images.trvl-media.com/lodging/18000000/17160000/17151500/17151422/7bb053e3_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Leonardo Boutique Museumhotel Pieter Cornelisz. Hooftstraat 2 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Leonardo-Boutique-Museumhotel.h17151422.Hotel-Information) ![Hotel Estheréa](https://images.trvl-media.com/lodging/1000000/10000/6500/6412/3ddc8a74_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Hotel Estheréa Singel 303-309 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Hotel-Estherea.h6412.Hotel-Information) ![Hotel V Frederiksplein](https://images.trvl-media.com/lodging/2000000/1800000/1796800/1796774/9576161a_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Hotel V Frederiksplein Weteringschans 136 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Hotel-V-Frederiksplein.h1796774.Hotel-Information) ![Amsterdam Marriott Hotel](https://images.trvl-media.com/lodging/1000000/30000/25900/25812/077e763e_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Amsterdam Marriott Hotel Stadhouderskade 12 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Amsterdam-Marriott-Hotel.h25812.Hotel-Information) ![Hotel Washington](https://images.trvl-media.com/lodging/4000000/3460000/3459800/3459757/664bbc62_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Hotel Washington Frans Van Mierisstraat 10 Amsterdam [](https://expedia.co.uk/Amsterdam-Hotels-Hotel-Washington.h3459757.Hotel-Information) [See all 1,758 properties in Heineken Experience](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.Hotels.Package®ionId=6064655) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ## Explore a world of travel with Expedia - Accommodation - Flights - Packages - Cars - Other - [2 Star Hotels in Museum Quarter ](https://www.expedia.co.uk/2Star-Museum-Quarter-Amsterdam-Hotels.s20-n6052213-0.Travel-Guide-Filter-Hotels) - [3 Star Hotels in Canal Ring ](https://www.expedia.co.uk/3Star-Canal-Ring-Amsterdam-Hotels.s30-n6052214-0.Travel-Guide-Filter-Hotels) - [4 Star Hotels in Museum Quarter ](https://www.expedia.co.uk/4Star-Museum-Quarter-Amsterdam-Hotels.s40-n6052213-0.Travel-Guide-Filter-Hotels) - [5 Star Hotels in Museum Quarter ](https://www.expedia.co.uk/5Star-Museum-Quarter-Amsterdam-Hotels.s50-n6052213-0.Travel-Guide-Filter-Hotels) - [Hotels near Albert Cuyp Market ](https://www.expedia.co.uk/Albert-Cuyp-Market-Hotels.0-l6064673-0.Travel-Guide-Filter-Hotels) - [Hotels near Amstelsluizen ](https://www.expedia.co.uk/Amstelsluizen-Hotels.0-l553248621533170294-0.Travel-Guide-Filter-Hotels) - [Amstelveld Hotels ](https://www.expedia.co.uk/Amstelveld-Amsterdam-Hotels.0-n553248635976401008-0.Travel-Guide-Filter-Hotels) - 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