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Embarcadero Plaza

Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront. 

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighborhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your vacation, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Center for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-meter) clock tower modeled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Center is a destination shopping and entertainment center for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.

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Hotel Whitcomb

Hotel Whitcomb

1231 Market St, San Francisco
of 5, from 3,190 reviews
3.5 out of 5.0

Located in the San Francisco theater district with a BART and MUNI station at its entrance, this downtown hotel is 6 blocks from Union Square and within a mile of Moscone Center and SFMOMA.

Travelodge San Francisco Airport-North

Travelodge San Francisco Airport-North

326 S Airport Blvd, South San Francisco
of 5, from 2,326 reviews
2.0 out of 5.0

This 200-room hotel is 2 miles north of San Francisco International Airport and 10 miles from downtown San Francisco.

Hotel Zoe San Francisco

Hotel Zoe San Francisco

425 North Point, San Francisco
of 5, from 2,360 reviews
4.0 out of 5.0

Hotel Zoe San Francisco is 2 blocks from Fisherman's Wharf, Pier 39, and the Alcatraz Island ferry.

Serrano Hotel

Serrano Hotel

405 Taylor St, San Francisco
of 5, from 1,614 reviews
4.0 out of 5.0

The Serrano Hotel is steps away from Union Square, perfectly positioned in the Theater District of San Francisco, 2 blocks from the Powell Street cable car.

The Westin St. Francis San Francisco on Union Square

The Westin St. Francis San Francisco on Union Square

335 Powell Street, San Francisco
of 5, from 1,816 reviews
4.0 out of 5.0

This elegant and historic 1904 hotel offers a prime location across from San Francisco's Union Square; cable cars stop right at the front door, and the Financial District and Chinatown are both just 4 blocks away.

Hotel Nikko San Francisco

Hotel Nikko San Francisco

222 Mason St, San Francisco
of 5, from 2,754 reviews
4.0 out of 5.0

The Asian-inspired Hotel Nikko San Francisco is located downtown, a 4-minute walk from Union Square and the designer shops of Westfield San Francisco Centre. Guests can catch a cable car 2 blocks south, and both Curran Theatre and American Conservatory Theater are right around the corner.

Bay Landing San Francisco Airport Hotel

Bay Landing San Francisco Airport Hotel

1550 Bayshore Hwy, Burlingame
of 5, from 2,131 reviews
3.0 out of 5.0

Adjacent to San Francisco Bay, this hotel sits on a quiet strip across from a bayside park and jogging path, 1 mile from a BART station, and 3 miles from the San Francisco airport.

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