San Francisco Hotel Guide. Viceroy Hotel Group Hotels in South of Market, San Francisco, California

Home to many tech startups, South of Market embodies San Francisco's inventive spirit. Stroll along the Embarcadero and take in panoramic views of the San Francisco-Oakland Bay Bridge. Catch a ballgame at AT&T Park, the jewel of a bustling neighborhood, Mission Bay. Art fans should check out the San Francisco Museum of Modern Art. And there's plenty of shopping to be found along 5th and Market.