Title: 10 TOP Things to Do in Matsuyama October 2025 | Expedia.co.uk [Matsuyama Travel Guide](https://expedia.co.uk/Matsuyama.dx2489)[Hotels in Matsuyama](https://expedia.co.uk/Matsuyama-Hotels.d2489.Travel-Guide-Hotels)[Flights to Matsuyama](https://expedia.co.uk/Cheap-Flights-To-Matsuyama.d2489.Travel-Guide-Flights)[Matsuyama Car Hire](https://expedia.co.uk/Compare-Cheap-Car-Hire-In-Matsuyama.d2489.Car-Hire-Guide)[Matsuyama Holidays](https://expedia.co.uk/Matsuyama.d2489.Holidays-City-Breaks) # What to do in Matsuyama ## Activities, attractions and tours ## Visit Matsuyama Types of activities Where to stay [Matsuyama travel guide](https://expedia.co.uk/Matsuyama.dx2489) ![Matsuyama](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465851-Matsuyama-Ehime.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Matsuyama](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465850-Matsuyama-Ehime.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Matsuyama](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465819-Matsuyama-Ehime.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Matsuyama](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465806-Matsuyama-Ehime.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Matsuyama](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465812-Matsuyama-Ehime.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Matsuyama Attractions Let Expedia help you to experience the best that Matsuyama has to offer! If you’re planning a trip to Matsuyama, we can provide you with a list of the top sightseeing attractions, as well as helping you to find unmissable activities. Whether you’re travelling to Matsuyama with your family, planning a romantic trip with your loved one, or visiting on business, we’ll make it easy to plan an unforgettable holiday that checks all the boxes. #### Places of interest in Matsuyama Matsuyama is crammed with must-see places to visit and things to do. We can help you decide where to stay in Matsuyama, and make it a breeze to explore Matsuyama and the surrounding areas with our guides on where to go, what to see and when to see it. No matter how long your stay, it’s easy to find places of interest in Matsuyama to make sure that you enjoy your holiday to the fullest and don’t miss a thing. Leave the local knowledge to us and leave the hassle behind. If you’re planning a visit to Matsuyama, why not check out our handy guides to places of interest in the area? You can browse lists of things to do, learn about the most popular attractions, and get help with planning the details of your trip. Expedia makes it easy for you to check out all the top sights in Matsuyama. #### Matsuyama attractions Matsuyama has something for everyone, so whether you’re planning to get active on a summer holiday, put a spring in your step with a romantic rendezvous, or pamper yourself with a leisurely winter trip, you’ll find plenty of attractions in Matsuyama to keep you entertained. Expedia makes it easy to book your flight, hotel and rental car in advance, making for hassle-free travel and freeing you up to explore the sights of Matsuyama. Looking for things to do in Matsuyama can be time-consuming, but we can take the hassle out of planning your holiday. Whether you’re looking to get active in the great outdoors, sample the cuisine of Matsuyama or catch up with the vibrant local culture, our guides to Matsuyama attractions ensure that you’ll have a successful trip, whatever the season. Happy trails! * * * ![find price illustration](https://a.travel-assets.com/travel-assets-manager/pictogram-bex/light__find_price.svg) ### Explore activities Explore thousands of experiences from activities and attractions to day tours and transfer. ![calendar shield illustration](https://a.travel-assets.com/travel-assets-manager/pictogram-bex/light__calendar_shield.svg) ### Book with ease Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities. ![trophy illustration](https://a.travel-assets.com/travel-assets-manager/pictogram-bex/light__trophy.svg) ### Treat yourself One Key members save % or more on select activities, hotels, cars and holiday rentals. [Learn about One Key](https://www.expedia.co.uk/welcome-one-key) * * * ## Recommended things to do in Matsuyama | Number of things to do | 4 | | --- | --- | | Cheapest thing to do on Expedia | [Audio Guided Tour in Matsuyama Castle](https://expedia.co.uk/things-to-do/audio-guided-tour-in-matsuyama-castle.a49641028.activity-details): £6 | | Top 5 things to do | - [Audio Guided Tour in Matsuyama Castle](https://expedia.co.uk/things-to-do/audio-guided-tour-in-matsuyama-castle.a49641028.activity-details) - [Matsuyama Half-Day Private Trip with Government-Licensed Guide](https://expedia.co.uk/things-to-do/matsuyama-half-day-private-trip-with-nationally-licensed-guide.a3019914.activity-details) - [Matsuyama Full-Day Private Trip with Government-Licensed Guide](https://expedia.co.uk/things-to-do/matsuyama-full-day-private-trip-with-nationally-licensed-guide.a3019913.activity-details) - [Matsuyama Private Customisable Full Day Tour](https://expedia.co.uk/things-to-do/matsuyama-custom-full-day-tour.a48911278.activity-details) | | Half-day tours | - [Audio Guided Tour in Matsuyama Castle](https://expedia.co.uk/things-to-do/audio-guided-tour-in-matsuyama-castle.a49641028.activity-details) | | With kids | - [Matsuyama Half-Day Private Trip with Government-Licensed Guide](https://expedia.co.uk/things-to-do/matsuyama-half-day-private-trip-with-nationally-licensed-guide.a3019914.activity-details) - [Matsuyama Full-Day Private Trip with Government-Licensed Guide](https://expedia.co.uk/things-to-do/matsuyama-full-day-private-trip-with-nationally-licensed-guide.a3019913.activity-details) | ## What to do in Matsuyama * * * ### Popular places to visit ![Dogo Onsen](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465421-Ehime.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Dogo Onsen Soak in the natural thermal water and admire the architecture and period décor of the bathhouse that inspired the wonderful drawings of the animated film Spirited Away. [](https://expedia.co.uk/Dogo-Onsen-Matsuyama.d553248626387854579.Attraction) ![Matsuyama Castle](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/466000/466786-Matsuyama-Castle.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Matsuyama Castle Picturesque cherry blossom trees form a different kind of moat around a three-story feudal castle with views extending across Matsuyama. [](https://expedia.co.uk/Matsuyama-Castle-Matsuyama.d6103702.Attraction) ![Shiki Memorial Museum](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/467000/467091-Shiki-Memorial-Museum.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Shiki Memorial Museum As one of the four haiku masters of Japan, poet Masaoka Shiki was a bright, yet fleeting, light in Japanese literature. [](https://expedia.co.uk/Shiki-Memorial-Museum-Dogo-Hot-Spring.d553248621526920739.Attraction) ![Dogo Park](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465430-Ehime.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Dogo Park Explore the great outdoors at Dogo Park, a lovely green space in Matsuyama. Discover the area's museums and temples. [](https://expedia.co.uk/Dogo-Park-Dogo-Hot-Spring.d6103696.Attraction) ![Saka no Ue no Kumo Museum](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/467000/467631-Saka-No-Ue-No-Kumo-Museum.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Saka no Ue no Kumo Museum The dark, angled slates and glass panels create a stylish building to house a museum based on a novel dear to Matsuyama locals. [](https://expedia.co.uk/Saka-No-Ue-No-Kumo-Museum-Ichibancho.d553248621572506757.Attraction) ![Matsuyama Castle Ropeway](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/467000/467489-Matsuyama-Castle-Ropeway.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Matsuyama Castle Ropeway You can find out about the history of Matsuyama with a stop at Matsuyama Castle Ropeway. Make time to visit the temples and monuments while you're in the area. [](https://expedia.co.uk/Matsuyama-Castle-Ropeway-Okaido.d553248621562272393.Attraction) ![Ishite Temple](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/466000/466960-Ishite-Temple.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Ishite Temple After visiting Ishite Temple, make a plan to see the other sights and activities in Matsuyama. Make time to visit the temples and monuments while you're in the area. [](https://expedia.co.uk/Ishite-Temple-Matsuyama.d6103700.Attraction) ![Bansuiso](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465400-Ehime.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Bansuiso You can study the exhibits at Bansuiso, a museum with a story of its own, during your trip to Matsuyama. Discover the area's museums and temples. [](https://expedia.co.uk/Bansuiso-Matsuyama.d553248621532769796.Attraction) ![Isaniwa Shrine](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465424-Ehime.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Isaniwa Shrine You can learn about the history of Matsuyama when you stop by Isaniwa Shrine. Discover the area's museums and temples. [](https://expedia.co.uk/Isaniwa-Shrine-Dogo-Hot-Spring.d6103698.Attraction) ### Explore areas of Matsuyama ![Default Image](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/467000/467821-Dogo-Hot-Spring.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Dogo Hot Spring Follow in the regal footsteps of the emperors who delighted in the natural thermal water spas of this hub for relaxation. [](https://expedia.co.uk/Matsuyama-Dogo-Hot-Spring.dx553248633981691510) ![Default Image](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/467000/467491-Matsuyama-Castle-Ropeway.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Okaido Okaido might not have many top sights, but Saka no Ue no Kumo Museum and Bansuiso are two attractions nearby that you can check out. [](https://expedia.co.uk/Matsuyama-Okaido.dx553248635976007253) ![Default Image](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/465000/465386-Ehime.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Ichibancho If you're spending some time in Ichibancho, Saka no Ue no Kumo Museum and Akiyama Brothers Birthplace are top sights worth seeing. [](https://expedia.co.uk/Matsuyama-Ichibancho.dx959557234923507712) ![Default Image](https://images.trvl-media.com/media/content/expus/graphics/deals/TE_Clouds_card_r1.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Sanbancho Sanbancho is well liked for its historical sites, and you can visit sights like Saka no Ue no Kumo Museum and Bansuiso if you have time to explore the area. [](https://expedia.co.uk/Sanbancho.dx3000755706) ![Default Image](https://images.trvl-media.com/media/content/expus/graphics/deals/TE_Clouds_card_r1.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Miyatamachi Miyatamachi might not have many top sights, but Matsuyama Central Park and Matsuyama Castle are two attractions nearby that you can check out. [](https://expedia.co.uk/Matsuyama-Miyatamachi.dx959556628813025280) ![Default Image](https://mediaim.expedia.com/destination/2/bb8e74b0ee1318f204783802c5299c58.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### Dogomachi While you're in Dogomachi, take in top sights like Dogo Park and jump on the metro at Dogo Onsen Tram Stop to see more of the city. [](https://expedia.co.uk/Matsuyama-Dogomachi.dx553248635976008367) * * * Looking for fun things to do nearby? Check [things to do near me](https://www.expedia.co.uk/things-to-do-near-me) to find and book the best things to do, fun activities, and top attractions wherever you happen to be. * * * ## Day trip destinations from Matsuyama ![A-Bomb Dome](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/108000/108922-A-Bomb-Dome.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Hiroshima [](https://expedia.co.uk/Hiroshima.dx6128225) ![Photo by Marie Legrand](https://mediaim.expedia.com/destination/2/f63f2356f83b9e48c57020bc4173a73f.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Kumakogen [](https://expedia.co.uk/Kumakogen.dx6346202) ![Photo by maya](https://mediaim.expedia.com/destination/2/a573bfb0ab0834777b4bbd43451d57f1.jpg?impolicy=fcrop&w=512&h=288&q=medium) ### Iyo [](https://expedia.co.uk/Iyo.dx3000366744) ## Frequently asked questions ### Is Matsuyama worth visiting? > One of the most common things to do in Matsuyama is visit Dogo Onsen. Check this leading sight off your list, then discover more of this area's fishing and festivals. ### How do I spend a day in Matsuyama? > Begin your day with a visit to Dogo Onsen and Matsuyama Castle. Then, check out other areas of Matsuyama for local dining and a little retail therapy. ### What is the top tourist attraction in Matsuyama? > Dogo Onsen is one of the top tourist attractions in Matsuyama and deserves a place on every itinerary of the area. ### Is three days enough to stay in Matsuyama? > You can easily tick off leading attractions like Dogo Onsen, Matsuyama Castle and Tobe Zoo with a three-day break in Matsuyama. On average, most travellers book two days here. There's plenty to do and see nearby too, so stick around longer and check out Imabari. ### Is Matsuyama a walkable city? > With popular neighbourhoods and top sights within walking distance of the city centre, Matsuyama is a good destination to tour on foot. Have fun wandering between Dogo Onsen and Matsuyama Castle. Then take a stroll through Dogo Hot Spring, located 2 kms (1 mile) from downtown, and Okaido, which is about 0.64 kms (0.40 miles) away. ### What are some activities to do in Matsuyama with kids? > Deciding what to do in Matsuyama with kids has never been simpler. Whether you're taking a trip with toddlers or teenagers, there are lots of family-friendly sights to keep everyone happy here. > > > > - [Matsuyama Half-Day Private Trip with Government-Licensed Guide](https://expedia.co.uk/things-to-do/matsuyama-half-day-private-trip-with-nationally-licensed-guide.a3019914.activity-details) > - [Matsuyama Full-Day Private Trip with Government-Licensed Guide](https://expedia.co.uk/things-to-do/matsuyama-full-day-private-trip-with-nationally-licensed-guide.a3019913.activity-details) ### What to do in Matsuyama for adults? > Whether you're a culture enthusiast, food connoisseur or outdoor adventurer, there are loads of things to do in Matsuyama for adults including Shiki Memorial Museum and Itami Juzo Museum. ### Are there free things to do in Matsuyama? > From visiting parks to wandering around exciting neighbourhoods, it's easy to find free things to do in Matsuyama. If you're stuck for ideas, get some tips from a local tour guide. Baishinji Beach is a top spot for anyone wishing to save on their sightseeing activities. ## Explore a world of travel with Expedia - Accommodation - Flights - Packages - [Ehime Prefecture Hotels](https://www.expedia.co.uk/Destinations-In-Ehime-Prefecture.d6053923.Hotel-Destinations) - [Gay-Friendly Hotels in Dogo Hot Spring](https://www.expedia.co.uk/Dogo-Hot-Spring-Matsuyama-Hotels-Gay-Friendly-Hotel.0-n553248633981691510-0-tGayFriendlyHotel.Travel-Guide-Filter-Hotels) - [Hotels with Parking in Dogo Hot Spring](https://www.expedia.co.uk/Dogo-Hot-Spring-Matsuyama-Hotels-Hotel-With-Parking.0-n553248633981691510-0-thotelwithparking.Travel-Guide-Filter-Hotels) - [Dogo Hot Spring Hotels](https://www.expedia.co.uk/Dogo-Hot-Spring-Matsuyama-Hotels.0-n553248633981691510-0.Travel-Guide-Filter-Hotels) - [Hoshinooka Hotels](https://www.expedia.co.uk/Hoshinooka-Hotels.d3000729074.Travel-Guide-Hotels) - [Hotels near Matsuyama](https://www.expedia.co.uk/Matsuyama-Airport-Hotels.0-aMYJ-0.Travel-Guide-Filter-Hotels) - 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[Flights from Tokyo (NRT) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/nrt/myj/tokyo-to-matsuyama) - [Flights from Naha (OKA) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/oka/myj/naha-to-matsuyama) - [Flights from Okayama (OKJ) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/okj/myj/okayama-to-matsuyama) - [Flights from Bucharest (OTP) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/otp/myj/bucharest-to-matsuyama) - [Flights from Port Hedland (PHE) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/phe/myj/port-hedland-to-matsuyama) - [Flights from Shanghai (PVG) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/pvg/myj/shanghai-to-matsuyama) - [Flights from Rio de Janeiro (RIO) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/rio/myj/rio-de-janeiro-to-matsuyama) - [Flights from Santa Rosa (RSA) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/rsa/myj/santa-rosa-to-matsuyama) - [Flights from San Diego (SAN) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/san/myj/san-diego-to-matsuyama) - [Flights from Grand Case (SFG) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/sfg/myj/grand-case-to-matsuyama) - [Flights from Surgut (SGC) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/sgc/myj/surgut-to-matsuyama) - [Flights from St. Moritz (SMV) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/smv/myj/st-moritz-to-matsuyama) - [Flights from London (STN) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/stn/myj/london-to-matsuyama) - [Flights from Takamatsu (TAK) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tak/myj/takamatsu-to-matsuyama) - [Flights from Targu Mures (TGM) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tgm/myj/targu-mures-to-matsuyama) - [Flights from Tokushima (TKS) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tks/myj/tokushima-to-matsuyama) - [Flights from Taipei (TPE) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tpe/myj/taipei-to-matsuyama) - [Flights from Torreón (TRC) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/trc/myj/torreon-to-matsuyama) - [Flights from Tsushima (TSJ) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tsj/myj/tsushima-to-matsuyama) - [Flights from Tan Tan (TTA) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tta/myj/tan-tan-to-matsuyama) - [Flights from Tokyo (TYO) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/tyo/myj/tokyo-to-matsuyama) - [Flights from Ube (UBJ) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/ubj/myj/ube-to-matsuyama) - [Flights from Kobe (UKB) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/ukb/myj/kobe-to-matsuyama) - [Flights from Wallis Island (WLS) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/wls/myj/wallis-island-to-matsuyama) - [Flights from Cat Lake (YAC) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/yac/myj/cat-lake-to-matsuyama) - [Flights from Montreal (YMX) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/ymx/myj/montreal-to-matsuyama) - [Flights from Port Simpson (YPI) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/ypi/myj/port-simpson-to-matsuyama) - [Flights from Moncton (YQM) to Matsuyama (MYJ)](https://www.expedia.co.uk/lp/flights/yqm/myj/moncton-to-matsuyama) - [Ehime Prefecture Holidays](https://www.expedia.co.uk/Ehime-Prefecture.d6053923.Holidays-City-Breaks) - [Matsuyama Castle Ropeway](https://www.expedia.co.uk/Matsuyama-Castle-Ropeway-Okaido.d553248621562272393.Attraction) - [Visit Okaido](https://www.expedia.co.uk/Matsuyama-Okaido.dx553248635976007253) - [Saka no Ue no Kumo Museum](https://www.expedia.co.uk/Saka-No-Ue-No-Kumo-Museum-Matsuyama.d553248621572506757.Attraction) ![](https://a.travel-assets.com/mad-service/footer/bnaBanners/BEX_Footer.jpg) ## Go further with the Expedia app Save on select hotels when you book in the app. Our app deals help you to save on trips so you can travel more and manage it all on the go. 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