The best area to stay in Santa Cruz is the city centre, particularly around the Plaza de Armas and the streets directly radiating from it.
This central area is the heart of Santa Cruz, offering a convenient and accessible base for exploring. It's characterised by its historic architecture, pedestrian-friendly streets, and a pleasant overall feel. The Plaza de Armas itself is a focal point, surrounded by significant buildings like the Cathedral Basilica of Santa Cruz and the Casa de la Cultura. You'll find a concentration of shops, restaurants, and cafes within a few blocks of the plaza.
For couples, staying in this central district provides easy access to evening strolls, dining experiences, and cultural sites. Many hotels here offer a blend of traditional charm and modern comforts, making it simple to enjoy the city's offerings without extensive travel. The proximity to various eateries means a relaxed evening is always on the cards.
Solo travellers will also find the city centre an excellent option. Its central location means most attractions are within walking distance or a short taxi ride, and there's always something happening around the main square.