Florence Travel Guide

Tourist Guide
Frank Lloyd Wright Rosenbaum House which includes interior views and a house
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is £67 per night from 28 Apr to 29 Apr
£67
per night
28 Apr - 29 Apr
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi and free parking. Our guests praise the helpful staff and the clean rooms in ...
7.4/10 Good! (641 reviews)
"The only real issue i had was finfing a roach in my bathtub. I removed it and flushed it."

Reviewed on 22 Apr 2024

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is £143 per night from 28 Apr to 29 Apr
£143
per night
28 Apr - 29 Apr
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (484 reviews)
"The place was way cool in terms of being a nicely refinished, repurposed building. There's street parking only (which they can't do anything about because of the location) and it's a bit of a slog to drag bags from around the corner, but at least the parking is free overnight. The attached restaurant ..."

Reviewed on 18 Apr 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
Fully refundableReserve now, pay when you stay
The price is £100 per night from 12 May to 13 May
£100
per night
12 May - 13 May
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi and free parking. Our guests praise the clean rooms in their reviews. Popular ...
8.8/10 Excellent! (557 reviews)
"Clean and Comfortable. Pleasantly Surprised. Staff was very friendly"

Reviewed on 20 Apr 2024

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Retreat with  Wilson Dam view & Water Aces
The Retreat with Wilson Dam view & Water Aces
Florence, AL
Stay at this holiday home in Florence. Enjoy free WiFi, private pools and on-site parking. Popular attractions Regency Square Mall and Renaissance Tower are ...
8.6/10 Excellent! (54 reviews)
The house with a million dollar view
"The house was the perfect size for everyone to spread out and relax to take in the spectacular view all while having great space to gather. We especially enjoyed the 2 patios on the main level that our handicapped sister had easy access to. Rafi was so easy to work with, as we added extra days to ..."

Reviewed on 16 Apr 2024

The Retreat with Wilson Dam view & Water Aces
Cozy Cottage  Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Florence, AL
Stay at this cottage in Florence. Enjoy free WiFi, on-site parking and a patio. Popular attractions Shoals Conference Center and River Heritage Park are located ...
9/10 Wonderful! (6 reviews)
Weekend getaway
"The cottage was so clean and close to great activities! We loved our stay and plan to visit again"

Reviewed on 27 Mar 2024

Cozy Cottage Less than 10 mins to Pickwick Lake & Conference Center & Downtown!
Charming Florence Getaway w/ Fireplace & Grill!
Charming Florence Getaway w/ Fireplace & Grill!
Florence, Alabama
Stay at this family-friendly holiday home in Florence. Enjoy on-site parking, a garden and barbecues. Popular attractions Larimore Home and Children's Museum ...
9.4/10 Exceptional! (21 reviews)
Weekend in Florence
"We traveled to Florence with friends and had a great weekend. We loved the house and Stacy was a pleasure to work with. The house was perfect for two couples. We each had our own bathroom and privacy as the bedrooms are on opposite ends of the house. The large living room had plenty of comfortable ..."

Reviewed on 21 Apr 2024

Charming Florence Getaway w/ Fireplace & Grill!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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