Title: Florence Travel Guide: Best of Florence, Alabama Travel 2026 | Expedia.co.uk [Hotels in Florence](https://expedia.co.uk/Florence-Hotels.d6057726.Travel-Guide-Hotels)[Holiday Rentals in Florence](https://expedia.co.uk/Florence-Holiday-Rentals.d6057726.Travel-Guide-HolidayRentals)[Florence Car Hire](https://expedia.co.uk/Compare-Cheap-Car-Hire-In-Florence.d6057726.Car-Hire-Guide)[Florence Holidays](https://expedia.co.uk/Florence.d6057726.Holidays-City-Breaks) # Florence Travel Guide ## Tourist Guide ![Florence showing heritage architecture and a garden](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/124000/124613-Florence-And-Vicinity.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/124000/124610-Florence-And-Vicinity.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence featuring a house](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/124000/124386-Alabama.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Florence which includes a house](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/124000/124614-Florence-And-Vicinity.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ![Frank Lloyd Wright Rosenbaum House showing a house and interior views](https://a.travel-assets.com/findyours-php/viewfinder/images/res70/124000/124611-Florence-And-Vicinity.jpg?impolicy=fcrop&w=1040&h=580&q=mediumHigh) ## Visit Florence Where to stay Things to do #### Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure. Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers. Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley. Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions. Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.” Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake. Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful. ### Where to stay in Florence ![Default Image](https://images.trvl-media.com/media/content/expus/graphics/deals/TE_Clouds_card_r1.jpg?impolicy=fcrop&w=350&h=192&q=medium) ### East Florence If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing. [](https://expedia.co.uk/Florence-East-Florence.dx553248635976471696) - Top hotels in Florence - Top Holiday Rentals in Florence ![The Stricklin Hotel](https://images.trvl-media.com/lodging/29000000/28810000/28803300/28803264/a6f0c75f_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### The Stricklin Hotel 317 N Court St Florence AL £130 20 Jan - 21 Jan includes taxes & fees Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ... 8.8/10 Excellent! (811 reviews) Parking was simply Reviewed on 13 Jan 2026 [](https://expedia.co.uk/Hotel-Search?startDate=20%2F01%2F2026&endDate=21%2F01%2F2026&selected=28803264&PinnedHotelID=28803264&HadPinnedHotel=true®ionId=6057726) ![Renaissance Shoals Resort and Spa](https://images.trvl-media.com/lodging/2000000/1200000/1192100/1192023/e28d096a_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Renaissance Shoals Resort and Spa 10 Hightower Place Florence AL £214 25 Jan - 26 Jan includes taxes & fees Stay at this spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ... 9/10 Wonderful! (752 reviews) Amazing Reviewed on 17 Jan 2026 [](https://expedia.co.uk/Hotel-Search?startDate=25%2F01%2F2026&endDate=26%2F01%2F2026&selected=1192023&PinnedHotelID=1192023&HadPinnedHotel=true®ionId=6057726) ![Baymont by Wyndham Florence/Muscle Shoals](https://images.trvl-media.com/lodging/1000000/70000/67100/67060/c13613f0_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Baymont by Wyndham Florence/Muscle Shoals 115 Ana Drive Florence AL £59 20 Jan - 21 Jan includes taxes & fees Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ... 7.2/10 Good! (898 reviews) The staff was absolutely amazing they're so nice they welcome you they have a good breakfast I've been staying there now 4 weeks and it's been nothing but pleasant . they are absolutely amazing. Their pet friendly and they have a large area to walk your dog. They also have a washer and dryer for ... Reviewed on 1 Jan 2026 [](https://expedia.co.uk/Hotel-Search?startDate=20%2F01%2F2026&endDate=21%2F01%2F2026&selected=67060&PinnedHotelID=67060&HadPinnedHotel=true®ionId=6057726) [See all 402 properties in Florence](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience&startDate=20%2F01%2F2026&endDate=21%2F01%2F2026®ionId=6057726) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ![Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat](https://images.trvl-media.com/lodging/115000000/114200000/114194700/114194611/ab328712_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Loft in the Heart of Downtown - 500 Mbps WiFi - 4 car parking - EV charge - Boat Florence AL Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ... 10/10 Exceptional! (16 reviews) We rent from VRBO quite often and this is one of nicest properties that we have encountered. The location is outstanding! So close to all the great downtown restaurants and UNA! We will definitely stay here every time we are in town!!! Reviewed on 23 Dec 2025 [](https://expedia.co.uk/Florence-Hotels-Historic-Downtown-Loft-On-N-Court-St-3BR-25B.h114194611.Hotel-Information) ![Charming 4-bedroom condo with WiFi and AC in marvelous Florence](https://images.trvl-media.com/lodging/112000000/111710000/111704400/111704375/404cb2c3_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Charming 4-bedroom condo with WiFi and AC in marvelous Florence Florence AL Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ... 9.8/10 Exceptional! (19 reviews) This was an excellent location for our stay and accommodated us with excellent living and sleeping space. My only complaint is the wash clothes were thin and rough. We felt safe and secure with the garage being a plus Reviewed on 30 Dec 2025 [](https://expedia.co.uk/Florence-Hotels-Charming-4-Bedroom-Condo-With-WiFi-And-AC-In-Marvelous-Florence.h111704375.Hotel-Information) ![Waterfront Lake House on Wilson Lake](https://images.trvl-media.com/lodging/85000000/84480000/84479700/84479674/624f2022_y.jpg?impolicy=resizecrop&rw=340&ch=150) ### Waterfront Lake House on Wilson Lake Florence AL Stay at this holiday home in Florence. Enjoy laundry facilities, patios and an in-room coffee maker. Popular attractions Shoals Golf Club and Blackberry Trail ... 9.8/10 Exceptional! (41 reviews) The dock and view were unreal. It made the trip! Highly recommend and we would love to come back. Reviewed on 5 Dec 2025 [](https://expedia.co.uk/Florence-Hotels-Lake-House-On-Wilson-Lake.h84479674.Hotel-Information) [See all properties in Florence](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.Hotels.DestinationExperience®ionId=6057726&sort=VACATION_RENTAL) Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply. ## Check Florence hotel availability [Tonight ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-01-19&endDate=2026-01-20)[19 Jan - 20 Jan](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-01-19&endDate=2026-01-20) [Tomorrow night ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-01-20&endDate=2026-01-21)[20 Jan - 21 Jan](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=2026-01-20&endDate=2026-01-21) [This weekend ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=23%2F01%2F2026&endDate=25%2F01%2F2026)[23 Jan - 25 Jan](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=23%2F01%2F2026&endDate=25%2F01%2F2026) [Next weekend ](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=30%2F01%2F2026&endDate=01%2F02%2F2026)[30 Jan - 1 Feb](https://expedia.co.uk/Hotel-Search?rfrrid=TG.LP.CheckPrices.DestinationExperience&adults=2&openPlayBack=true®ionId=6057726&startDate=30%2F01%2F2026&endDate=01%2F02%2F2026) ### Popular places to visit #### University of North Alabama Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.co.uk/University-Of-North-Alabama-Florence.d6097648.Attraction) #### North Alabama Medical Center If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence. [](https://expedia.co.uk/North-Alabama-Medical-Center-East-Florence.d624548386272251904.Attraction) #### Blackberry Trail Golf Course Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music. [](https://expedia.co.uk/Blackberry-Trail-Golf-Course-Florence.d553248621532655173.Attraction) #### Kennedy-Douglass Center for the Arts You can spend time browsing the exhibits at Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.co.uk/Kennedy-Douglass-Center-For-The-Arts-Florence.d6124347.Attraction) #### Shoals Conference Center Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music. [](https://expedia.co.uk/Shoals-Conference-Center-East-Florence.d6124361.Attraction) #### River Heritage Park After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music. [](https://expedia.co.uk/River-Heritage-Park-East-Florence.d553248621532655168.Attraction) ### Things to do ![Sheffield: Muscle Shoals Sound Studio Guided Tour](https://mediaim.expedia.com/localexpert/47668073/fe559f96-e565-468e-a39a-dd010075fefd.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Sheffield: Muscle Shoals Sound Studio Guided Tour £19 per adult [](https://expedia.co.uk/things-to-do/sheffield-muscle-shoals-sound-studio-guided-tour.a47668073.activity-details) ![Sound Stuido](https://mediaim.expedia.com/localexpert/699089/4c0914ef-27d8-4a90-b572-7a200622ea8e.jpg?impolicy=fcrop&w=900&h=506&q=mediumHigh) #### Muscle Shoals Sound Studio Tour in Sheffield Alabama £19 per adult **80%** of travellers recommend [](https://expedia.co.uk/things-to-do/muscle-shoals-sound-studio-tour-in-sheffield-alabama.a699089.activity-details) [See all activities in Florence](https://expedia.co.uk/Things-To-Do-In-Florence.d6057726.Travel-Guide-Activities) ### Other places like Florence - Cities near Florence [Muscle Shoals](https://expedia.co.uk/Muscle-Shoals.dx2423)[Sheffield](https://expedia.co.uk/Sheffield.dx6188)[Killen](https://expedia.co.uk/Killen.dx6154139) ![](https://a.travel-assets.com/mad-service/footer/bnaBanners/BEX_Footer.jpg) ## Go further with the Expedia app Save on select hotels when you book in the app. Our app deals help you to save on trips so you can travel more and manage it all on the go. 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