Florence Travel Guide

Tourist Guide

Florence
Florence
Florence
Florence
Florence

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is £145 per night from 29 Apr to 30 Apr
£145
29 Apr - 30 Apr
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (853 reviews)
Great place

Reviewed on 15 Apr 2026

The Stricklin Hotel
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is £229 per night from 3 May to 4 May
£229
3 May - 4 May
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (778 reviews)
Very good staff, nice property, clean rooms. Roomkey devices were finicky, great bar and pool area. Honestly the only real issue is the 1ply paper —. You would think for the nightly price they could find 50c for better paper

Reviewed on 19 Apr 2026

Renaissance Shoals Resort & Spa
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is £97 per night from 17 May to 18 May
£97
17 May - 18 May
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (801 reviews)
The only thing that I would recommend would be a bigger breakfast selection other than that everything was 👍

Reviewed on 12 Apr 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Charming 4-bedroom condo with WiFi and AC in marvelous Florence

Florence AL
Stay at this condo in Florence. Enjoy laundry facilities and air conditioning. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern Museum ...
9.6/10 Exceptional! (23 reviews)
Great location, wonderful size home for my entire family

Reviewed on 20 Mar 2026

Charming 4-bedroom condo with WiFi and AC in marvelous Florence
Modern & Cozy 4 Bedroom home !

Modern & Cozy 4 Bedroom home !

Florence AL
Stay at this holiday home in Florence. Enjoy in-room fireplaces and air conditioning. Popular attractions Cox Creek Tennis Center and Larimore Home are located ...
9.6/10 Exceptional! (14 reviews)
Great host

Reviewed on 2 Feb 2026

Modern & Cozy 4 Bedroom home !
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence AL
Stay at this holiday home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9/10 Wonderful! (29 reviews)
Finally received check in instructions 45 mins prior to check in. That was after emailing, texting and calling the host. I had to leave a msg that I was going to call Expedia before they finally sent us the info. When we arrived, all of the towels were wet. Folded in drawers still wet. This is not ...

Reviewed on 18 Apr 2026

Rare Find Downtown Florence 2 Br
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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