Florence Travel Guide

Tourist Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

Find the best Florence areas for the activities you enjoy most.

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is £247 per night from 21 Jul to 22 Jul
£247
21 Jul - 22 Jul
includes taxes & fees
Stay at this spa resort in Florence. Enjoy free Wi-Fi, free parking and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (800 reviews)
"All of it was excellent. Highly recommend anyone needing a break to go there. Pool was awesome. Room was great. The grounds were beautiful. Will be back"

Reviewed on 19 Jul 2026

Renaissance Shoals Resort & Spa
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is £146 per night from 21 Jul to 22 Jul
£146
21 Jul - 22 Jul
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is £95 per night from 16 Aug to 17 Aug
£95
16 Aug - 17 Aug
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (838 reviews)
"Honestly, it was just an OK place this day. Nothing real bad, but nothing real good. The swimming pool area was indoors and it was very hot. You could not stay in there no more than 15/20 minutes tops. The continental breakfast was definitely not buffet breakfast. It was just your basic continental ..."

Reviewed on 20 Jul 2026

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops

Florence AL
Stay at this apartment in Florence. Enjoy free Wi-Fi, laundry facilities and an in-room coffee maker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (31 reviews)
"Wonderful place to stay! Highly recommend … very nice, clean, and a lot of special touches."

Reviewed on 12 Jul 2026

Loft in the Heart of Downtown — steps away from Pickett, UNA, Dining, Shops
Boat Parking • Shore Power • Dog-Friendly Cottage

Boat Parking • Shore Power • Dog-Friendly Cottage

Florence AL
Stay at this cottage in Florence. Enjoy free Wi-Fi, laundry facilities and patios. Popular attractions River Heritage Park and Tom Braly Stadium are located ...
9/10 Wonderful! (17 reviews)
"Nice stay"

Reviewed on 18 Jul 2026

Boat Parking • Shore Power • Dog-Friendly Cottage
The Tree House!

The Tree House!

Florence AL
Stay at this holiday home in Florence. Enjoy free Wi-Fi, a garden and laundry facilities. Popular attractions Blackberry Trail Golf Course and Deibert Park are ...
9.8/10 Exceptional! (19 reviews)
"Tyler and his family were so wonderful, very kind and understanding with our large group, if you have a large family or reunion this is the spot. Lots of area activity water sports you can rent jet skis or boats delivered to dock or water guns and roast marshmallow"

Reviewed on 23 Jun 2026

The Tree House!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do

Cities near Florence