ApiaSamoa

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Visit Apia

The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages.

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Top hotels in Apia

Estimated price for 1 night / 2 adults
Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
£179
per night
Jan 30 - Jan 31

This Apia hotel is on the beach, 1.2 mi (2 km) from Apia Park, and within 6 mi (10 km) of Faleata Golf Course and National Parliament. Papaseea Sliding Rocks ...

4.3/5Excellent! (228 reviews)

"This is my second time staying here, it’s a lovely property with a modern feel. Sure there are certain aspects the hotel need to work on, but you’re In the islands! You’re on island time and on a island vibe. Would recommend to others."…"

Reviewed on 12 Jan 2020

Taumeasina Island Resort
Sheraton Samoa Aggie Grey's Hotel & Bungalows
Sheraton Samoa Aggie Grey's Hotel & Bungalows
4.5 out of 5
Main Beach Road, Apia
£139
per night
Feb 28 - Feb 29

Situated by the sea, this luxury hotel is 1.2 mi (1.9 km) from Apia Park and 2.4 mi (3.9 km) from Robert Louis Stevenson Museum. Faleata Golf Course and Papaseea ...

4.1/5Very Good! (225 reviews)

"The hotel had a nice laid back atmosphere. The staff were friendly and helpful and the location was convenient"…"

Reviewed on 30 Dec 2019

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
£106
per night
Feb 27 - Feb 28

This family-friendly Apia hotel is located in the entertainment district, within 3 mi (5 km) of National Parliament and Apia Park. Papaseea Sliding Rocks and ...

4/5Very Good! (321 reviews)

"Super friendly staff and very clean and modern room. Nice pool area and relaxing environment."…"

Reviewed on 31 Dec 2019

Tanoa Tusitala Hotel

Popular things to do in Apia

Return to Paradise Beach
Image for Return to Paradise Beach

Return to Paradise Beach

5/5(1 review)

Why not spend a care-free afternoon at Return to Paradise Beach during your travels in Matautu? Discover the area's restaurants or seek out the snorkelling spots.

Top activities in Apia

National Park and Black Sand Beach
Image for National Park and Black Sand Beach

National Park and Black Sand Beach

£71

This tour includes two excursions within O le Pupu Pu’e, Samoa’s largest national park and a visit to the Aganoa Black Sand Beach - all just across the island from Apia. We begin with an 800m walk through beautiful tropical rainforest to the amazing Ma Tree with its buttress roots that extend out for metres in all directions.

Mountain to Mangrove Hike and Kayak
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Mountain to Mangrove Hike and Kayak

£125

On this Full Day Tour you will journey an ancient, hidden, high mountain trail. Descend 2,000ft to the magnificent south coast. Experience rainforest, giant ferns, lofty grazing country and remote plantations. Take a rest under a huge and historical a’oa (banyan) tree.

Volcanic Crater Lake - Hike and Swim
Image for Volcanic Crater Lake - Hike and Swim

Volcanic Crater Lake - Hike and Swim

£42

On this Half Day Tour you will take a hike then a refreshing swim in a magnificent Volcanic Crater Lake. Lake Lanoto’o is one of only two locations in Samoa to be designated as a ‘Wetland of International Importance’ under the RAMSAR convention.

Forgotten Bay Scuba Tour
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Forgotten Bay Scuba Tour

£115

Spoil yourself on a secluded beach with a private scuba guide and a world beneath the waves teeming with corals and tropical fish. This pair of dives gives you the chance to absorb the impressive natural beauty of a hidden bay and the vibrant undersea world held within.

Island Show Fiafia Night Le Manumea Hotel
Image for Island Show Fiafia Night Le Manumea Hotel

Island Show Fiafia Night Le Manumea Hotel

£19

Visit: Le Manumea Hotel, The Cross Island Road, Apia, Samoa Buffet Dinner & Floorshow at Le Manumea Hotel, Vailima Dinner: 7.30pm Show: 8.00pm an hour and a half of cultural performances that include Action Songs, Ava Ceremony, Chanting, Legends, Fir

Tour Samoa Full Day Island Tour of Apia, Upolu, Samoa
Image for Tour Samoa Full Day Island Tour of Apia, Upolu, Samoa

Tour Samoa Full Day Island Tour of Apia, Upolu, Samoa

£68

Itinerary - Pick up from hotel or designated location. - Highlight Tour of downtown Apia. ~ Cruise through Apia with stopovers at; ~ Apia markets (Fugalei, Flea & Fish markets) ~ Catholic Cathedral ~ A quick coffee stop - Tour of RLSS museum.

Reviews of Apia

4.3

Top Destination

5 - Excellent
2
5 - Excellent 50%
4 - Good
1
4 - Good 25%
3 - Okay
1
3 - Okay 25%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

5/5 - Excellent

Verified traveler

May 2, 2019

A nice city but make sure to travel around the whole island to discover the real natural unspoilt beauty of this fabulous country!

3/5 - Okay

Verified traveler

Mar 20, 2019

Very dirty, empty cans, bottles and platic cups by the road, in the rivers and along the coast.