The best area to stay in Urdaneta is the town centre, particularly around Plaza Bolívar.
This central area is the heart of Urdaneta, making it very convenient for exploring. You'll find the main church, local government buildings, and various small shops and eateries clustered around Plaza Bolívar and along the main streets leading from it. It's a compact area, making it easy to navigate on foot.
For travellers seeking convenience and a taste of local life, the town centre is ideal.