If you want a quiet location do not book this hotel. My room was on the first floor above Punch Tarmey's, a lively loud noisy bar. I have no trouble this this but what I do have trouble with is that it is allowed to be open until the early hours. I had gone to Southport to attend a funeral with my sister and her husband and had requested that we were put into rooms next door or close by, this was not accommodated which was not ideal. The hotel rooms have undergone significant renovations and were very pleasant however I did report a light out in the bathroom on my first night which was not attended to and upon checkout a couple of days later reported that a second one had gone which made the bathroom very dark. The location on Lord Street is good and although there is parking at the back of the hotel in a Tap2Park car park the cost if you are staying in the hotel is reduced to £8.20 per night which is still very expensive, if you are there for a few days you have to factor this into the cost of your hotel stay. We stayed in a B&B in July last year and the parking was free.