The best area to stay in Santa Cruz is generally within the town centre itself, particularly around the main square, Plaza Bolívar.
This central area is the heart of Santa Cruz, featuring a more developed infrastructure and easier access to local amenities. You'll find a selection of local eateries and shops clustered around the square and along the main streets leading from it. The architecture here often reflects the region's history, with some older buildings interspersed with more modern structures.
For families, staying near Plaza Bolívar is practical due to the proximity to local services and the ease of getting around. The square itself often serves as a focal point for community activities, offering a taste of local life without needing to travel far.