Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
South Plains Mall
You can find the perfect gifts to bring home at South Plains Mall during your visit to Lubbock. Attend a sporting event in this family-friendly area.
United Supermarkets Arena
Catch an event at United Supermarkets Arena during your trip to Lubbock. You can attend a sporting event while in the area.
Top hotels in Heart of Lubbock
The Hut - Lubbock, TX with Tiki Vibes! 🍹🌺
"It couldn't have been any smoother. The host was amazing and so helpful. The house and backyard are so cute and we had everything we needed and more! We will be coming back for sure."
Reviewed on 2 Jun 2026
Clean 3 BR 2BA White House Near TTU & UMC
"Overall we enjoyed our stay very much. The house could have been a bit cleaner, but it wasn't bad at all. Mainly stained rugs and trash in front yard. Check-in & out process was super easy and I was in touch with the host throughout stay. Kerri was very attentive and pleasant to speak with. We would ..."
Reviewed on 27 May 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
"We will stay again probably."
Reviewed on 12 Jun 2026
Overton Hotel and Conference Center
"My go to place in Lubbock"
Reviewed on 12 Jun 2026
Ashmore Inn and Suites
"The property was outdated and minimally cleaned. The staff was not extremely helpful at check in (although the girl at checkout and breakfast was wonderful) they have a decent breakfast but the area and hotel are sketchy. It’s a place to sleep but that’s about it!"
Reviewed on 11 Jun 2026
La Quinta Inn & Suites by Wyndham Lubbock South
"It was clean, cold and perfect for one night. It had more amenities than I expected. Pretty big fridge that had a small freezer. A table that rolled out and plenty of plugs. The drain in the bathroom sink barely drained but other than that the room was great. Dog friendly minus the fact that I couldn’t ..."
Reviewed on 12 Jun 2026
Where to stay in Heart of Lubbock
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Buddy Holly Center and Buddy Holly Statue and West Texas Walk of Fame are top sights worth seeing.
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Buddy Holly Center.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Buddy Holly Center, some noteworthy sights in the nearby area.
Bowie
Though Bowie may not have many top sights, you can venture to the surrounding area to see attractions like West End Center and Alamo Drafthouse Cinema.
