We LOVED this hotel, the location and the service.
Getting up early morning is a must to see the air-balloons taking off. Some of the even come really close to the terrace of the hotel. However, my room was so perfect, that we didn't need to go to the terrace to appreciate the spectacular view. This hotel is walking distance from the center of Goreme, just have to walk down a long set of stair. (if you're not good with stairs, you could have a nice stop in the landing/terrace, or just drive down to town)
The service of the hotel included offering the different tours around the city, including the air-balloon one.
I feel bad for not remembering his name, but he suggested 5 different operator letting us choose whichever we prefer. There was no pressure from there part to choose an specific one, which I appreciated a lot. We chose Deluxe because suppose to be a small group of 12, and at the end it was even better with a group of 8 and a good pilot.
The only small critic from this hotel, which is a comment we directly gave to the manager, it was the breakfast's juice. It wasn't juice but Clay, and I personally don't like it. I think it doesn't cost much to have at least regular orange juice.
The value of the hotel is great for what you get. Is not extremely expensive as other, and our room was super cozy.
We are living in Ankara and I have pass their info to all our friends.
100% recommended !