Welcome to Unpack ’25, the data-driven travel trends from Expedia, Hotels.com and Vrbo.
Explore the up-and-coming destinations and places to stay for inspiration on your next trip.
Detour
Destinations
Detour Destinations are less well-known and crowded than tourist hotspots, but these rising stars are well worth putting on an itinerary, either as an add-on or the new, final destination. Discover the trending destinations for 2025:
Reims, France
Detour from Paris
Brescia, Italy
Detour from Milan
Cozumel, Mexico
Detour from Cancun
Santa Barbara, California, USA
Detour from Los Angeles
Waikato, New Zealand
Detour from Auckland
Girona, Spain
Detour from Barcelona
Fukuoka, Japan
Detour from Tokyo
Abu Dhabi, UAE
Detour from Dubai
Krabi, Thailand
Detour from Phuket
Canmore, Alberta, Canada
Detour from Calgary
Goods Getaways
From a viral chocolate bar from Dubai to skincare products from Korea, travellers are going the distance in search of goods they can’t get at home and can’t go home without. Enter your next souven-era with these Goods Getaways:
All-
Inclusive Era
2025 is the year Gen Z travellers go all in at the new wave of all-inclusive hotels. One-third of Gen Zers say their perception of all-inclusives has changed for the better and it’s easy to see why. See the top All-Inclusive Era stays from Hotels.com:
AVA Resort – The Newest All OceanFront – All Inclusive
Cancun, Mexico
Alpinresort ValSaa – Sport & Spa
Saalbach-Hinterglemm, Austria
Secrets Playa Blanca Costa Mujeres – Adults Only – All Inclusive
Cancun, Mexico
Royalton CHIC Antigua, An Autograph Collection All-Inclusive Resort – Adults Only
St. John’s, Antigua
Hotel Riu Palace Mauritius – All Inclusive – Adults Only
Le Morne, Mauritius
Dreams Sapphire Resort & Spa – All Inclusive
Puerto Morelos, Mexico
Hotel Restaurant
Renaissance
When choosing hotels, travellers are not just booking rooms. They’re booking tables. From Michelin-starred chefs to rotating seasonal menus, these hotels feature standout restaurants that will whet your appetite:
JOMO
Travel
It’s time to embrace JOMO, the joy of missing out. JOMO Travel means leaving the hustle bustle of everyday life and escaping to a private holiday rental to relax, disconnect and protect your peace. Try JOMO Travel and unwind at these restful holiday homes:
Waterfront home on Mirror Pond
Bend, Oregon
Mermaid Castle
Fernandina Beach, Florida
Tulum Private Villa
Tulum, Mexico
Dome Home on 42 Acres
Kennebunkport, Maine
Luxury Cabin with Pool
Broken Bow, Oklahoma
The Old Millhouse Stunning Scottish Home
Dalkeith, Scotland
Luxury Villa Torno
Torno, Lombardia
Italy
Large Estate with Luxury Collection of Amenities
Schomberg, Canada
The Phenomena-List
Travellers are going to great lengths to witness phenomena, whether it’s watching the Northern Lights or seeing a volcano or natural hot spring. Grab a front-row seat to a world of wonder at these private holiday rentals:
Stay at this private holiday rentalExperience theInternational Dark Sky Park in Arches National Park, Utah
Stay at this private holiday rentalExperience thePenguin parade
Phillip Island near Melbourne, Australia
2025
Set-Jetting Forecast
Expedia Group spotted Set-Jetting as a new travel trend in 2023, and films, streaming shows and network TV are still influencing where travellers will go next. Visit the top entertainment-inspired destinations for 2025:
One-Click Trips
Shopping on TikTok and Instagram has become the new normal, but social media shopping has just scratched the surface in travel. It’s never been easier to go from looking to booking creator-curated trips with Travel Shops:
