Discover a truly unique sake experience at Watanabe Honten Sake Brewery, home of the Yukikomachi brand and one of Japan’s most memorable brewery owners.

Watanabe Honten Sake Brewery is known not only for its dedication to traditional sake craftsmanship, but also for its charismatic president, widely known as the “Hyottoko President.” Famous for his playful performances and traditional Hyottoko dance, he has become a beloved figure who brings humour and warmth to the world of sake.

During this guided brewery visit, learn about the history of the brewery, its approach to sake making, and the philosophy behind Yukikomachi. Gain insight into traditional brewing methods and the careful craftsmanship that goes into each bottle.

After the tour, enjoy a guided sake tasting, where selected sake varieties are explained in detail, including aroma, flavour, and brewing style.

Depending on the day and schedule, you may even have the chance to meet the Hyottoko President himself, and experience his unique style of hospitality that blends Japanese tradition with light-hearted entertainment.