Paris searches up 10% globally ahead of The NBA Paris Game 2024 presented by Revolut between the Brooklyn Nets and the Cleveland Cavaliers on 11th Jan

Americans are driving the surge with a whopping 45% jump in searches for gameday

Hotels.com finds that almost 100% of French fans alter their sleep pattern during the season to watch late-night games

On 11^th January 2024, the Brooklyn Nets will take on the Cleveland Cavaliers in The NBA Paris Game 2024 presented by Revolut. Ahead of the anticipated matchup, Hotels.com, the official travel partner of the NBA, finds that hotel searches for Paris are up 45%¹ among Americans and 10% globally for gameday compared to the following week².

The NBA Paris Game 2023 saw fans flock to Paris to soak up the atmosphere, including from across France where interest has only increased for this year, as  Hotels.com has found a 40%³ jump in searches for Paris among people in France compared to last year’s game.

Not only are more fans searching for hotels in Paris around this year’s game, but they are willing to travel further. Last year’s Hotels.com ‘Travelling Hoops’ survey⁴ found that on average French fans would travel 450 miles to watch their favourite team. According to this year’s survey this distance has more than doubled with people willing to go over 1,000 miles in 2024⁵.

“It’s clear to see that fans are flocking to Paris for one of the biggest games of the season, and the first of 2024 in Europe” said Xavier Rousselou, a Hotels.com spokesperson. “Whether you are searching for a hotel close to the stadium in the middle of the action, or a stay on the other side of town, the map on Hotels.com app will help you find the perfect somewhere”.

Sleepless Nights on NBA Game Days

While more than 40 NBA games will air in primetime in Europe, the Middle East and Africa (EMEA) this season, for European NBA fans, the matchup is the first of the season on their time zone prompting new research from Hotels.com. According to the survey, (98%) of French fans admit they have altered their sleep pattern during the season to watch NBA games, with the average viewing time between 2 and 4 a.m. A third sacrifice sleep more than seven times during an NBA season.

The Hotels.com survey found, one-third of French fans confess to watching games on their phones under the duvet, with 20% opting for “silent mode” to avoid waking their loved ones, and 17% catching games during social outings with friends. Such dedication doesn’t stop there with 10% taking a day off following a game and a shocking 2% say they have or considered moving their wedding day in order to watch an NBA game.

Furthermore, nearly a third (31%) of French fansadmit to waking up their roommate while watching late night games, explaining why 15% admit that their flat mates seek refuge in hotels for some much needed  peace and quiet. Hotels.com is offering NBA fans the chance to win a £500 hotel voucher and sleep kit for their patient pals to enjoy a peaceful nights sleep⁶. Participants can enter here by sharing the extraordinary lengths they have gone to in order to watch an NBA game. Two winners will be selected at random.

Download the Hotels.com app to book your own Paris adventure and access hundreds of thousands of amazing properties around the world.