“Set on the wilder, wave-battered west coast of the peninsula, this place is miles away from the predictable sun lounger crowds. It leans into the rugged landscape and acts as an incredible base if you prefer dramatic cliffside sunsets to packed promenades.”

“Right on the edge of the endless Playa de Sotavento lagoons. It has a distinctly modern, stripped-back beach club aesthetic that actively avoids that dated Canary Island package-holiday feel. Perfect if you want somewhere genuinely stylish to crash.”

“One of the few genuinely small, boutique-feeling hotels right on the sand in the south. It's the perfect comfortable basecamp with incredible food, letting you recharge properly after a wind-battered day exploring the wild coastline.”

“If you want to experience what is left of Morro Jable's original fishing village charm, stay here. It is a beautifully simple, adults-only complex right in the old town, steps away from the local tapas joints and the sea.”

“A solid, no-nonsense aparthotel that gives you all the space and independence you need without the mega-resort price tag. It's set just back from the massive Playa de Esquinzo, making it a brilliant launchpad if you've got a hire car to go exploring the dirt tracks.”

“These are sleek, contemporary duplexes overlooking Morro Jable's working harbour. If you're travelling with someone who enjoys pottering around marinas and waterfront shops, this is a brilliant spot. You get all the independence of an apartment with actual design sense.”

“Costa Calma has its fair share of sterile mega-resorts, but this place is completely different. The domed suites and sunken gardens feel like a Bond villain's desert lair in the best way possible, right by the Sotavento lagoons.”