{"id":17726,"date":"2026-03-17T09:00:00","date_gmt":"2026-03-17T10:30:28","guid":{"rendered":"https:\/\/www.expedia.co.uk\/newsroom\/new-ads-show-that-in-a-world-of-misleading-names-hotels-com-is-refreshingly-literal-2\/"},"modified":"2026-03-17T10:49:30","modified_gmt":"2026-03-17T10:49:30","slug":"new-ads-show-that-in-a-world-of-misleading-names-hotels-com-is-refreshingly-literal-2","status":"publish","type":"post","link":"https:\/\/www.expedia.co.uk\/newsroom\/new-ads-show-that-in-a-world-of-misleading-names-hotels-com-is-refreshingly-literal-2\/","title":{"rendered":"New ads show that in a world of misleading names, Hotels.com is refreshingly literal"},"content":{"rendered":"\n

\u00a0Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo<\/em><\/strong><\/p>\n\n\n\n

Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, \u201cIt\u2019s All in the Name,\u201d proving that while plenty of things in life aren’t what they sound like, its name isn\u2019t one of them. The brand is also rolling out a refreshed visual identity including new colours, fonts, and modernised \u201cH\u201d logo. Together, these updates bring to life Hotels.com\u2019s purpose to be simply the best way to hotel.<\/p>\n\n\n\n

It\u2019s All in the Name<\/strong><\/p>\n\n\n\n

Hotels.com\u2019s new creative platform highlights a simple truth: in life and in travel, plenty of things aren\u2019t what they sound like. In the new :30 spots, \u201cFish Fingers\u201d and \u201cHeadphones,\u201d the brand introduces its new tagline, \u201cIt\u2019s All in the Name,\u201d by playfully pointing out that fish fingers aren\u2019t actually fingers and no one\u2019s walking around with a phone for a head. But Hotels.com is exactly what it sounds like \u2014 offering clear value, transparency and rewards that are easy to use and understand.<\/p>\n\n\n\n

The spots were developed by Mischief and directed by Andreas Nilsson. Produced by Biscuit and CGI, VFX provided by Untold Studios.<\/p>\n\n\n\n

“Finger Fingers<\/a>” and “Headphones<\/a>\u201d will air in the U.K. on TV from March 17, 2026.<\/p>\n\n\n\n

Putting the H Back in Hotels.com<\/strong><\/p>\n\n\n\n

Hotels.com is debuting a refreshed visual identity, anchored by a new logo. The redesigned mark, characterised by the iconic three-layer letter H, may look familiar to fans of the brand. The three layers represent the customers’ journey through discovery, booking, and rewards. Set within the brand\u2019s signature \u201cBellhop Red,\u201d the new logo is designed to stand out across digital and real\u2011world touchpoints.<\/p>\n\n\n\n

\u201cHotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center. With \u2018It\u2019s All in the Name\u2019, we\u2019re reminding travellers exactly what we deliver: rewards, simplicity, and flexibility they can trust\u201d, said Natalie Wills, SVP of Marketing & Creative at Expedia Group.<\/p>\n\n\n\n

The new logo will roll out across the app, website, and marketing channels beginning today. Along with the new logo, there is an expanded colour palette, updated pictograms, typography, and the ever-charming Bellboy, which position the new visual identity to be simple yet playful. <\/p>\n\n\n\n

Watch the new ads on YouTube<\/a> and follow Hotels.com on Instagram<\/a> and TikTok<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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