{"id":17570,"date":"2026-01-08T16:22:59","date_gmt":"2026-01-08T16:22:59","guid":{"rendered":"https:\/\/www.expedia.co.uk\/newsroom\/?p=17570"},"modified":"2026-01-12T16:42:35","modified_gmt":"2026-01-12T16:42:35","slug":"hotels-com-reveals-brits-most-searched-hotels-and-amenities","status":"publish","type":"post","link":"https:\/\/www.expedia.co.uk\/newsroom\/hotels-com-reveals-brits-most-searched-hotels-and-amenities\/","title":{"rendered":"Year in hotels, from pools to Paris:\u00a0Hotels.com\u00a0reveals Brits\u2019 most searched hotels and amenities"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Hotels in Paris, Rome and the Canary Islands topped Brits\u2019 searches in 2025<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Comfort reigned supreme with pools and free breakfast leading the amenities list.<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/uk.hotels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotels.com<\/a>\u00a0reveals its\u00a0year in hotels,\u00a0showcasing\u00a0the most searched hotels,\u00a0destinations,\u00a0and amenities by Brits\u00a0last\u00a0year\u00a0for some serious wanderlust inspiration in\u00a02026. From chic city escapes to sun-soaked island resorts, the data highlights how\u00a0travellers\u00a0are\u00a0prioritising\u00a0style, convenience, and flexibility.\u00a0<\/p>\n\n\n\n<p><strong>Trending Domestic Hotels<\/strong>\u00b9&nbsp;<\/p>\n\n\n\n<p>Luxury and lifestyle hotels in London and beyond saw remarkable growth in searches compared to 2024:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/uk.hotels.com\/ho220408\/ace-hotel-london-shoreditch-london-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">One Hundred Shoreditch, London&nbsp;<\/a>(+250%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho106034\/the-carlton-tower-jumeirah-london-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">Jumeirah Carlton Tower London<\/a>&nbsp;(+250%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho800718432\/the-ned-london-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">The Ned, London&nbsp;<\/a>(+210%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho357188\/corinthia-london-london-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">Corinthia London&nbsp;<\/a>(+150%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho2162317984\/pan-pacific-london-london-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">Pan Pacific London&nbsp;<\/a>(+145%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho2907706784\/raffles-london-at-the-owo-opening-summer-2023-london-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">Raffles London at&nbsp;The&nbsp;OWO<\/a>&nbsp;(+125%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho1124812256\/native-manchester-manchester-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">Native Manchester<\/a>&nbsp;(+235%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho1082808800\/dakota-manchester-manchester-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">Dakota Manchester<\/a>&nbsp;(+180%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho2945724032\/school-lane-hotel-liverpool-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">School Lane Hotel in Liverpool ONE<\/a>&nbsp;(+155%)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/uk.hotels.com\/ho3103005984\/w-edinburgh-edinburgh-united-kingdom\" target=\"_blank\" rel=\"noreferrer noopener\">W Edinburgh&nbsp;<\/a>(+95%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Most Popular International Hotels<\/strong>\u00b9&nbsp;<\/p>\n\n\n\n<p>Travellers&nbsp;continued to look beyond the UK for memorable&nbsp;getaways&nbsp;and these are some of the most searched for hotels in the top holiday destinations chosen by British&nbsp;travellers&nbsp;in 2025:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paris, France (<a href=\"https:\/\/uk.hotels.com\/ho530122\/hotel-les-matins-de-paris-spa-paris-france\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00f4tel Les Matins de Paris &amp; Spa<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho218097\/l-hotel-du-collectionneur-arc-de-triomphe-paris-france\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019H\u00f4tel&nbsp;du&nbsp;Collectionneur&nbsp;Paris<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho283166\/hotel-des-deux-avenues-paris-france\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00f4tel Des Deux Avenues<\/a>)&nbsp;<\/li>\n\n\n\n<li>Rome, Italy (<a href=\"https:\/\/uk.hotels.com\/ho148339\/parco-dei-principi-grand-hotel-spa-rome-italy\" target=\"_blank\" rel=\"noreferrer noopener\">Parco&nbsp;dei&nbsp;Principi Grand Hotel &amp; SPA<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho3031620800\/citizenm-rome-isola-tiberina-rome-italy\" target=\"_blank\" rel=\"noreferrer noopener\">citizenM&nbsp;Rome Isola&nbsp;Tiberina<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho194079\/hotel-splendide-royal-rome-italy\" target=\"_blank\" rel=\"noreferrer noopener\">Hotel&nbsp;Splendide&nbsp;Royal<\/a>)&nbsp;<\/li>\n\n\n\n<li>Canary Islands, Spain (<a href=\"https:\/\/uk.hotels.com\/ho564016\/hard-rock-hotel-tenerife-adeje-spain\" target=\"_blank\" rel=\"noreferrer noopener\">Hard Rock Hotel Tenerife<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho179606\/dreams-lanzarote-playa-dorada-resort-spa-yaiza-spai\" target=\"_blank\" rel=\"noreferrer noopener\">Dreams Lanzarote Playa Dorada Resort &amp; Spa<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho195940\/lopesan-costa-meloneras-resort-spa-san-bartolome-de-tirajana-spain\" target=\"_blank\" rel=\"noreferrer noopener\">Lopesan&nbsp;Costa&nbsp;Meloneras&nbsp;Resort &amp; Spa<\/a>)&nbsp;<\/li>\n\n\n\n<li>Greek Islands (<a href=\"https:\/\/uk.hotels.com\/ho119972\/aquila-atlantis-hotel-heraklion-greece\" target=\"_blank\" rel=\"noreferrer noopener\">Aquila Atlantis Hotel<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho443423\/de-sol-spa-hotel-santorini-greece\" target=\"_blank\" rel=\"noreferrer noopener\">De Sol Spa Hotel<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho3294939296\/sandblu-santorini-greece\" target=\"_blank\" rel=\"noreferrer noopener\">Sandblu<\/a>)&nbsp;<\/li>\n\n\n\n<li>Portugal (<a href=\"https:\/\/uk.hotels.com\/ho172142\/corinthia-lisbon-lisbon-portugal\" target=\"_blank\" rel=\"noreferrer noopener\">Corinthia Lisbon<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho2970839776\/hotel-ga-palace-porto-portugal\" target=\"_blank\" rel=\"noreferrer noopener\">GA Palace Hotel<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho2271291680\/eurostars-universal-lisboa-lisbon-portugal\" target=\"_blank\" rel=\"noreferrer noopener\">Eurostars&nbsp;Universal Lisboa<\/a>)&nbsp;<\/li>\n\n\n\n<li>Tokyo, Japan (<a href=\"https:\/\/uk.hotels.com\/ho1437073600\/tokyo-bay-shiomi-prince-hotel-tokyo-japan\" target=\"_blank\" rel=\"noreferrer noopener\">Tokyo Bay Shiomi Prince Hotel<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho1149585664\/hyatt-regency-tokyo-bay-urayasu-japan\" target=\"_blank\" rel=\"noreferrer noopener\">Hyatt Regency Tokyo Bay<\/a>,&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho324753\/oriental-hotel-tokyo-bay-urayasu-japan\" target=\"_blank\" rel=\"noreferrer noopener\">Oriental Hotel Tokyo Bay<\/a>)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Top Amenities for Brits<\/strong>\u00b9&nbsp;<\/p>\n\n\n\n<p>Comfort and convenience remain key, with these amenities leading the way.&nbsp;Travellers&nbsp;are increasingly&nbsp;prioritising&nbsp;features that enhance relaxation and practicality, such as pools for leisure, free breakfast for hassle-free mornings, and high-speed internet for staying connected.&nbsp;&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Pool&nbsp;<\/li>\n\n\n\n<li>Free Breakfast&nbsp;<\/li>\n\n\n\n<li>Hot Tub&nbsp;<\/li>\n\n\n\n<li>Kitchen&nbsp;<\/li>\n\n\n\n<li>High-speed Internet&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><strong>Top Trending Destinations Based on Lodging<\/strong>\u00b9&nbsp;<\/p>\n\n\n\n<p>In 2025, Brits mixed local charm with global adventure. London, Devon, Skegness and Manchester lead domestic growth, while Birmingham held strong appeal. Overseas, Hawaii and Estonia topped the charts, with Okinawa, Madeira, and Adelaide rounding out the year\u2019s hottest international lodging trends.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Domestic<\/strong>&nbsp;<\/td><td><strong>International&nbsp;<\/strong>&nbsp;<\/td><\/tr><tr><td>1.&nbsp;London (+20%)&nbsp;<\/td><td>1.&nbsp;Hawaii, United States (+180%)&nbsp;<\/td><\/tr><tr><td>2.&nbsp;Devon (+20%)&nbsp;<\/td><td>2.&nbsp;Estonia (+170%)&nbsp;<\/td><\/tr><tr><td>3.&nbsp;Skegness (+20%)&nbsp;<\/td><td>3.&nbsp;Okinawa, Japan (+155%)&nbsp;<\/td><\/tr><tr><td>4. Manchester&nbsp;(+20%)&nbsp;<\/td><td>4.&nbsp;Madeira, Portugal (+100%)&nbsp;<\/td><\/tr><tr><td>5.&nbsp;Birmingham (+15%)&nbsp;<\/td><td>5.&nbsp;Adelaide, Australia (+100%)&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>2026 Hotel Trends<\/strong>\u00b2&nbsp;<\/p>\n\n\n\n<p>In 2026, travellers are looking for&nbsp;<strong>Salvaged Stays<\/strong>: they\u2019re checking into the past with a growing appetite for hotels housed in repurposed historic buildings, according to&nbsp;Hotels.com\u2019s&nbsp;2026 list of Hotels of the Year, part of Expedia Group\u2019s\u202f<a href=\"http:\/\/www.expedia.co.uk\/unpack26?brandcid=EXPEDIA-UK.COMMS.PR.UNPACK26.GENERIC\" target=\"_blank\" rel=\"noreferrer noopener\">Unpack \u201926<\/a>\u202ftravel trends report.&nbsp;Searches for heritage-rich properties have surged globally, reflecting a desire for authentic experiences that blend character, sustainability, and modern comfort. Whether&nbsp;it\u2019s&nbsp;sleeping in a converted jail in Cornwall at the&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho2220873536\/bodmin-jail-hotel-bodmin-united-kingdom\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bodmin Jail Hotel<\/a>&nbsp;or a reimagined school in Kyoto at&nbsp;<a href=\"https:\/\/uk.hotels.com\/ho1438796096\/the-hotel-seiryu-kyoto-kiyomizu-kyoto-japan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotel&nbsp;Seiryu&nbsp;Kyoto Kiyomizu<\/a>, the past is proving to have a very stylish future.&nbsp;<\/p>\n\n\n\n<p>Additionally, more than half of British millennial travellers (59%) are making every trip count by booking multiple hotels within a single destination. This emerging trend \u2014 dubbed&nbsp;<strong>Hotel Hop<\/strong>&nbsp;\u2014 is driven by travellers\u2019 desire to explore different neighbourhoods (58%) and keep the trip varied and exciting (52%).&nbsp;City breaks, island escapes, and event-driven travel such as concerts and festivals are key motivators. The Hotel Hop trend is especially popular among Gen Z and Millennial travellers, with one in four seeing \u201cbleisure\u201d trips as the perfect opportunity to hop from one stay to the next.<\/p>\n\n\n\n<p><strong>Top Travel Tip:<\/strong>&nbsp;Use Save Your Way\u2122 by choosing to save your member discount at booking or bank your discount as rewards to use later. Whether&nbsp;it\u2019s&nbsp;a work or leisure trip, members have the flexibility to choose how they use their savings in the way that&nbsp;benefits&nbsp;them most.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Methodologies<\/strong><\/p>\n\n\n\n<p>\u00b9&nbsp;<strong>Year in hotels methodology:&nbsp;<\/strong>based on searches made on&nbsp;uk.hotels.combetween 1 January \u2013 22 December 2025.&nbsp;<\/p>\n\n\n\n<p>\u00b2&nbsp;<strong>Unpack \u201926 \u2013 The Trends in Travel methodology:<\/strong><br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group&nbsp;<a>includes<\/a>&nbsp;all respondents aged 18 to 44.<\/p>\n\n\n\n<p><strong>2026 Hotels of the Year: Salvaged Stays<\/strong><\/p>\n\n\n\n<p>Hotels of the Year data based on year-over-year increases in global hotel searches on&nbsp;Hotels.com: January 1-December 31,&nbsp;<a>2024<\/a>&nbsp;vs. January 1-December 31, 2025.<\/p>\n\n\n\n<p><strong>Hotel Hop<\/strong><\/p>\n\n\n\n<p>Hotel Hop data supported by increase in attach (hotel + hotel) demand on&nbsp;Hotels.com&nbsp;globally from January 2024-December 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotels in Paris, Rome and the Canary Islands topped Brits\u2019 searches in 2025. Comfort reigned supreme with pools and free&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[],"companies":[89],"locations":[88],"class_list":["post-17570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","companies-hotels","locations-london","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/comments?post=17570"}],"version-history":[{"count":2,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17570\/revisions"}],"predecessor-version":[{"id":17572,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17570\/revisions\/17572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/media\/17569"}],"wp:attachment":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/media?parent=17570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/categories?post=17570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/tags?post=17570"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/companies?post=17570"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/locations?post=17570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}