{"id":17264,"date":"2025-10-15T06:05:00","date_gmt":"2025-10-15T06:05:00","guid":{"rendered":"https:\/\/www.expedia.co.uk\/newsroom\/reading-retreats-on-the-rise-vrbo-reveals-growing-demand-for-book-focused-getaways-in-2026-2\/"},"modified":"2025-10-15T06:05:00","modified_gmt":"2025-10-15T06:05:00","slug":"reading-retreats-on-the-rise-vrbo-reveals-growing-demand-for-book-focused-getaways-in-2026-2","status":"publish","type":"post","link":"https:\/\/www.expedia.co.uk\/newsroom\/reading-retreats-on-the-rise-vrbo-reveals-growing-demand-for-book-focused-getaways-in-2026-2\/","title":{"rendered":"Reading retreats on the rise: Vrbo reveals growing demand for book-focused getaways in 2026"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New data from \u201cUnpack \u201926\u201d trends report reveal a rise in \u201cReadaways\u201d \u2014 literary trips that prioritise pages.<\/em><\/strong><\/p>\n\n\n\n<p>Travellers are rewriting the rules of holiday planning in 2026, trading packed itineraries for peaceful escapes centred around books. According to Vrbo\u2019s latest insights in the annual <a href=\"http:\/\/www.vrbo.com\/en-gb\/unpack26?brandcid=VRBO-UK.COMMS.PR.UNPACK26.VACATIONRENTAL\">Unpack \u201926<\/a> travel trends report, 91% of travellers are seeking getaways centred around reading, relaxation, and quality time with loved ones.* The rise of \u201cReadaways\u201d \u2014 literary-themed holidays designed for unwinding with a good book \u2014 is reshaping how people plan their time off.<\/p>\n\n\n\n<p>\u201cIt\u2019s not new to take a stack of books on holiday, and that\u2019s not what Readaways are,\u201d says Melanie Fish, VP of Communications at Expedia Group. \u201cThese are restful retreats shared with fellow book-lovers, where the real adventures unfold on the page &#8211; from a quiet corner in a cosy library, a porch swing, or a pool lounger.\u201d<\/p>\n\n\n\n<p>The Readaway trend is fueled by the popularity of #BookTok and a growing appetite for purposeful travel experiences. Pinterest searches for \u201cbook club retreat ideas\u201d have surged by 265%, while Vrbo has seen reading-related terms such as \u201clibrary\u201d or \u201creading retreat\u201d in guest reviews nearly triple globally.* Travellers are increasingly seeking coastal homes, chalets, and countryside retreats that have tranquil settings and reading nooks, ideal for literary immersion.<\/p>\n\n\n\n<p><strong>Vrbo\u2019s Top Recommended Rentals for Readaways in 2026:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/20099394ha?dateless=true\">The Book House No. 43<\/a> \u2014 Columbus, Ohio, U.S.<\/li>\n\n\n\n<li><a href=\"http:\/\/vrbo.com\/5186537ha?dateless=true\">Family-Friendly Cottage<\/a> \u2014 Gnarrenburg, Lower Saxony, Germany<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/3823709?dateless=true\">The Library Retreat<\/a> \u2014 Pine Plains, New York, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/7655901ha?dateless=true\">Lyra<\/a> \u2014 Kangaroo Valley, New South Wales, Australia<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/2377412?dateless=true\">The Literary House<\/a> \u2014 Sorrento, Italy<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/4264828?dateless=true\">Novel Retreat<\/a> \u2013 Austin, Texas, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/11029921ha\">Luxury Mid-Century Home<\/a> \u2013 North Berwick, Scotland<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/2873244?dateless=true\">The Honeypot Cabin<\/a> \u2013 Broken Bow, Oklahoma, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/2876770?dateless=true\">Forest House<\/a> \u2013 Orcas Island, Washington, U.S.<\/li>\n<\/ul>\n\n\n\n<p>See more inspiration on the best Readaways <a href=\"http:\/\/www.vrbo.com\/en-gb\/unpack26\/uk-readaways?brandcid=VRBO-UK.COMMS.PR.UNPACK26.VACATIONRENTAL\">here<\/a>.<\/p>\n\n\n\n<p><strong>Notes to Editors<\/strong><\/p>\n\n\n\n<p><strong>*Vrbo&nbsp; \u2014 Readaways<\/strong><\/p>\n\n\n\n<p>Pinterest data based on <a href=\"https:\/\/newsroom.pinterest.com\/en-gb\/news\/the-2025-pinterest-summer-trend-report\/\">Pinterest 2025 Summer Trend Report.<\/a><\/p>\n\n\n\n<p>Top Readaways on Vrbo based on global guest reviews with reading-related terms such as \u201creading retreat\u201d or \u201clibrary.\u201d<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong>\u00a0\u00a0<br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.\u00a0<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong><\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong><br><strong>A:<\/strong>\u00a0<em>Unpack \u201926<\/em>\u00a0is the\u00a0<strong>annual global travel insights report<\/strong>\u00a0from Expedia Group, building on years of trend forecasting and traveller behaviour analysis. It draws on\u00a0<strong>first-party data<\/strong>\u00a0from Expedia, Hotels.com, and Vrbo, along with insights from\u00a0<strong>24,000 travellers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong><br><strong>A:<\/strong>&nbsp;The report combines&nbsp;<strong>real-time platform data<\/strong>&nbsp;from millions of users with&nbsp;<strong>third-party research<\/strong>&nbsp;conducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioural insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike.<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong><br><strong>A:<\/strong>&nbsp;Visit <a href=\"https:\/\/www.expedia.co.uk\/newsroom\/\">https:\/\/www.expedia.co.uk\/newsroom\/<\/a> for the full&nbsp;Unpack \u201926&nbsp;report, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from \u201cUnpack \u201926\u201d trends report reveal a rise in \u201cReadaways\u201d \u2014 literary trips that prioritise pages. Travellers are&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149,200],"tags":[],"companies":[95],"locations":[88],"class_list":["post-17264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-travel-trends-2","companies-vrbo","locations-london","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/comments?post=17264"}],"version-history":[{"count":0,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/media\/17226"}],"wp:attachment":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/media?parent=17264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/categories?post=17264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/tags?post=17264"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/companies?post=17264"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/locations?post=17264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}