{"id":17263,"date":"2025-10-15T06:05:00","date_gmt":"2025-10-15T06:05:00","guid":{"rendered":"https:\/\/www.expedia.co.uk\/newsroom\/vrbo-sees-surge-in-holiday-rentals-with-farm-charm-as-travellers-seek-quiet-escapes-2\/"},"modified":"2025-10-15T06:05:00","modified_gmt":"2025-10-15T06:05:00","slug":"vrbo-sees-surge-in-holiday-rentals-with-farm-charm-as-travellers-seek-quiet-escapes-2","status":"publish","type":"post","link":"https:\/\/www.expedia.co.uk\/newsroom\/vrbo-sees-surge-in-holiday-rentals-with-farm-charm-as-travellers-seek-quiet-escapes-2\/","title":{"rendered":"Vrbo sees surge in holiday rentals with \u201cfarm charm\u201d as travellers seek quiet escapes"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><br><strong><em>Global data from the Unpack \u201926 travel trends report shows travellers are embracing farm stays and slow travel experiences.<\/em><\/strong><\/p>\n\n\n\n<p>As travellers increasingly seek peace, simplicity, and connection to nature, Vrbo is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in holiday rentals that offer rural experiences. According to the <a href=\"http:\/\/www.vrbo.com\/en-gb\/unpack26?brandcid=VRBO-UK.COMMS.PR.UNPACK26.VACATIONRENTAL\">Unpack \u201926<\/a> travel trends report, mentions of farm-related experiences in Vrbo guest reviews have skyrocketed by 300% year-over-year, with 84% of travellers expressing interest in staying on or near a farm in 2026.*<\/p>\n\n\n\n<p>\u201cOne guest review pointed out collecting eggs is a great way to teach city kids where breakfast comes from, and another guest said their Vrbo was like living in a nature documentary,\u201d says Melanie Fish, VP of Communications at Expedia Group. \u201cThe \u2018Farm Charm&#8217; trend reflects travellers\u2019 desire for what they can\u2019t get elsewhere, whether it\u2019s picking their own apples or eating dinner in a candlelit garden.\u201d<\/p>\n\n\n\n<p><br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Farm Charm holiday rentals invite travellers to disconnect and immerse themselves in rural life. From sunrise hikes to hands-on gardening, these stays offer a refreshing alternative to fast-paced itineraries. Top activities among travellers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hiking trails (73%)<\/li>\n\n\n\n<li>Animal interactions such as collecting eggs, feeding animals, or birdwatching (62%)<\/li>\n\n\n\n<li>Gardening or harvesting produce (42%)<\/li>\n<\/ul>\n\n\n\n<p><strong>Top Farm Charm Finds on Vrbo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.vrbo.com\/3330532?dateless=true\">Elegant Modern Farm<\/a> &#8211; Sharon, Connecticut, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/7632739ha?dateless=true\">The Laurel Knob Farm<\/a> \u2013 Cashiers, North Carolina, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/4192752?dateless=true\">Cider Hill Haven<\/a> \u2013 New Haven, Vermont, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/3011546?dateless=true\">The Haven at Hills Point Farm<\/a> &#8211; Cambridge, Maryland, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/9915350ha?dateless=true\">Lakefront Farm House in Niagara<\/a> \u2013 Lincoln, Ontario, Canada<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/6790310ha?dateless=true\">Moorhall Farm<\/a> \u2013 Worcester, England, U.K.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/10015564ha?dateless=true\">Le Grand Juvet<\/a> &#8211; La Roche-l&#8217;Abeille, Nouvelle-Aquitaine, France<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/2663677ha?dateless=true\">Thatched Farmhouse Near Lake<\/a> &#8211; L\u00fcbstorf, Mecklenburg-Vorpommern, Germany<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/1422297?dateless=true\">Wine Country Farmhouse<\/a> \u2013 Santa Rosa, California, U.S.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/20122539ha?dateless=true\">Barakee Homestead<\/a> &#8211; Rosevale, Queensland, Australia<\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrbo.com\/9720543ha\">Kanuka Terrace<\/a> \u2013 Kaikoura, Canterbury, New Zealand<\/li>\n<\/ul>\n\n\n\n<p>From the rolling hills of England to the greenery of California, these holiday homes offer immersive farm experiences that combine rustic charm with modern comfort. Explore more rental properties with Farm Charm <a href=\"http:\/\/www.vrbo.com\/en-gb\/unpack26\/uk-farm-charm?brandcid=VRBO-UK.COMMS.PR.UNPACK26.VACATIONRENTAL\">here<\/a>.<\/p>\n\n\n\n<p><strong>Expert Travel Tip:<\/strong>&nbsp;Use Vrbo\u2019s filters to zero in on properties that match exact requirements and find discounted holiday rentals using the \u201cearly booking\u201d or \u201clast-minute booking\u201d filters.<\/p>\n\n\n\n<p><strong>Notes to Editors:<\/strong><\/p>\n\n\n\n<p><strong>*Vrbo \u2014 Farm Charm<\/strong><\/p>\n\n\n\n<p>&nbsp;Vrbo guest review increase based on global data from May 2023 to April 2024 vs. May 2024 to April 2025.<br>Top Farm Charm finds on Vrbo based on global guest reviews with farm-related terms such as \u201cfarm\u201d or \u201chomestead.\u201d<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong>\u00a0<br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong><\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong><br><strong>A:<\/strong>\u00a0<em>Unpack \u201926<\/em>\u00a0is the\u00a0<strong>annual global travel insights report<\/strong>\u00a0from Expedia Group, building on years of trend forecasting and traveller behaviour analysis. It draws on\u00a0<strong>first-party data<\/strong>\u00a0from Expedia, Hotels.com, and Vrbo, along with insights from\u00a0<strong>24,000 travellers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong><br><strong>A:<\/strong>&nbsp;The report combines&nbsp;<strong>real-time platform data<\/strong>&nbsp;from millions of users with&nbsp;<strong>third-party research<\/strong>&nbsp;conducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioural insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike.<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong><br><strong>A:<\/strong>&nbsp;Visit <a href=\"https:\/\/www.expedia.co.uk\/newsroom\/\">https:\/\/www.expedia.co.uk\/newsroom\/<\/a> for the full&nbsp;Unpack \u201926&nbsp;report, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global data from the Unpack \u201926 travel trends report shows travellers are embracing farm stays and slow travel experiences. As&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149,200],"tags":[],"companies":[95],"locations":[88],"class_list":["post-17263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-travel-trends-2","companies-vrbo","locations-london","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/comments?post=17263"}],"version-history":[{"count":0,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/posts\/17263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/media\/17224"}],"wp:attachment":[{"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/media?parent=17263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/categories?post=17263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/tags?post=17263"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/companies?post=17263"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.co.uk\/newsroom\/wp-json\/wp\/v2\/locations?post=17263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}