Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo

Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, “It’s All in the Name,” proving that while plenty of things in life aren’t what they sound like, its name isn’t one of them. The brand is also rolling out a refreshed visual identity including new colours, fonts, and modernised “H” logo. Together, these updates bring to life Hotels.com’s purpose to be simply the best way to hotel.

It’s All in the Name

Hotels.com’s new creative platform highlights a simple truth: in life and in travel, plenty of things aren’t what they sound like. In the new :30 spots, “Fish Fingers” and “Headphones,” the brand introduces its new tagline, “It’s All in the Name,” by playfully pointing out that fish fingers aren’t actually fingers and no one’s walking around with a phone for a head. But Hotels.com is exactly what it sounds like — offering clear value, transparency and rewards that are easy to use and understand.

The spots were developed by Mischief and directed by Andreas Nilsson. Produced by Biscuit and CGI, VFX provided by Untold Studios.

“Finger Fingers” and “Headphones” will air in the U.K. on TV from March 17, 2026.

Putting the H Back in Hotels.com

Hotels.com is debuting a refreshed visual identity, anchored by a new logo. The redesigned mark, characterised by the iconic three-layer letter H, may look familiar to fans of the brand. The three layers represent the customers’ journey through discovery, booking, and rewards. Set within the brand’s signature “Bellhop Red,” the new logo is designed to stand out across digital and real‑world touchpoints.

“Hotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center. With ‘It’s All in the Name’, we’re reminding travellers exactly what we deliver: rewards, simplicity, and flexibility they can trust”, said Natalie Wills, SVP of Marketing & Creative at Expedia Group.

The new logo will roll out across the app, website, and marketing channels beginning today. Along with the new logo, there is an expanded colour palette, updated pictograms, typography, and the ever-charming Bellboy, which position the new visual identity to be simple yet playful. 

Watch the new ads on YouTube and follow Hotels.com on Instagram and TikTok.