United Kingdom
Hotels in Paris, Rome and the Canary Islands topped Brits’ searches in 2025.
Comfort reigned supreme with pools and free breakfast leading the amenities list.
Hotels.com reveals its year in hotels, showcasing the most searched hotels, destinations, and amenities by Brits last year for some serious wanderlust inspiration in 2026. From chic city escapes to sun-soaked island resorts, the data highlights how travellers are prioritising style, convenience, and flexibility.
Trending Domestic Hotels¹
Luxury and lifestyle hotels in London and beyond saw remarkable growth in searches compared to 2024:
- One Hundred Shoreditch, London (+250%)
- Jumeirah Carlton Tower London (+250%)
- The Ned, London (+210%)
- Corinthia London (+150%)
- Pan Pacific London (+145%)
- Raffles London at The OWO (+125%)
- Native Manchester (+235%)
- Dakota Manchester (+180%)
- School Lane Hotel in Liverpool ONE (+155%)
- W Edinburgh (+95%)
Most Popular International Hotels¹
Travellers continued to look beyond the UK for memorable getaways and these are some of the most searched for hotels in the top holiday destinations chosen by British travellers in 2025:
- Paris, France (Hôtel Les Matins de Paris & Spa, L’Hôtel du Collectionneur Paris, Hôtel Des Deux Avenues)
- Rome, Italy (Parco dei Principi Grand Hotel & SPA, citizenM Rome Isola Tiberina, Hotel Splendide Royal)
- Canary Islands, Spain (Hard Rock Hotel Tenerife, Dreams Lanzarote Playa Dorada Resort & Spa, Lopesan Costa Meloneras Resort & Spa)
- Greek Islands (Aquila Atlantis Hotel, De Sol Spa Hotel, Sandblu)
- Portugal (Corinthia Lisbon, GA Palace Hotel, Eurostars Universal Lisboa)
- Tokyo, Japan (Tokyo Bay Shiomi Prince Hotel, Hyatt Regency Tokyo Bay, Oriental Hotel Tokyo Bay)
Top Amenities for Brits¹
Comfort and convenience remain key, with these amenities leading the way. Travellers are increasingly prioritising features that enhance relaxation and practicality, such as pools for leisure, free breakfast for hassle-free mornings, and high-speed internet for staying connected.
- Pool
- Free Breakfast
- Hot Tub
- Kitchen
- High-speed Internet
Top Trending Destinations Based on Lodging¹
In 2025, Brits mixed local charm with global adventure. London, Devon, Skegness and Manchester lead domestic growth, while Birmingham held strong appeal. Overseas, Hawaii and Estonia topped the charts, with Okinawa, Madeira, and Adelaide rounding out the year’s hottest international lodging trends.
| Domestic | International |
| 1. London (+20%) | 1. Hawaii, United States (+180%) |
| 2. Devon (+20%) | 2. Estonia (+170%) |
| 3. Skegness (+20%) | 3. Okinawa, Japan (+155%) |
| 4. Manchester (+20%) | 4. Madeira, Portugal (+100%) |
| 5. Birmingham (+15%) | 5. Adelaide, Australia (+100%) |
2026 Hotel Trends²
In 2026, travellers are looking for Salvaged Stays: they’re checking into the past with a growing appetite for hotels housed in repurposed historic buildings, according to Hotels.com’s 2026 list of Hotels of the Year, part of Expedia Group’s Unpack ’26 travel trends report. Searches for heritage-rich properties have surged globally, reflecting a desire for authentic experiences that blend character, sustainability, and modern comfort. Whether it’s sleeping in a converted jail in Cornwall at the Bodmin Jail Hotel or a reimagined school in Kyoto at Hotel Seiryu Kyoto Kiyomizu, the past is proving to have a very stylish future.
Additionally, more than half of British millennial travellers (59%) are making every trip count by booking multiple hotels within a single destination. This emerging trend — dubbed Hotel Hop — is driven by travellers’ desire to explore different neighbourhoods (58%) and keep the trip varied and exciting (52%). City breaks, island escapes, and event-driven travel such as concerts and festivals are key motivators. The Hotel Hop trend is especially popular among Gen Z and Millennial travellers, with one in four seeing “bleisure” trips as the perfect opportunity to hop from one stay to the next.
Top Travel Tip: Use Save Your Way™ by choosing to save your member discount at booking or bank your discount as rewards to use later. Whether it’s a work or leisure trip, members have the flexibility to choose how they use their savings in the way that benefits them most.
Methodologies
¹ Year in hotels methodology: based on searches made on uk.hotels.combetween 1 January – 22 December 2025.
² Unpack ’26 – The Trends in Travel methodology:
Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society’s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.
2026 Hotels of the Year: Salvaged Stays
Hotels of the Year data based on year-over-year increases in global hotel searches on Hotels.com: January 1-December 31, 2024 vs. January 1-December 31, 2025.
Hotel Hop
Hotel Hop data supported by increase in attach (hotel + hotel) demand on Hotels.com globally from January 2024-December 2024.
