Expedia^® is bringing its global brand platform, “The One Place You Go to Go Places,” to the UK with new creative spots that reinforce its promise to be the all-in-one travel shop for travellers. The campaign will debut with 3D-powered AI creative spots that bring to life the “Bundle It All” concept that shows how travellers can save when they book their flight and hotel together.

Launched first in the U.S., Canada, and Mexico earlier this year, “The One Place You Go to Go Places™” reinforces Expedia as the one-stop shop for seamlessly planning, booking, and managing every part of a trip. The campaign made its debut during Super Bowl LX with “Going Places with Ken,” a high‑profile creative spot featuring Mattel’s iconic Ken as Expedia’s newest brand ambassador, coinciding with the character’s 65th anniversary.

“With ‘One Place You Go to Go Places,’ we’re reminding travellers that planning a trip doesn’t have to be complicated,” said Natalie Wills, SVP of Brand Marketing and Creative at Expedia Group. “From the moment inspiration strikes to the time they return home, Expedia helps travellers bring everything together in one place. As we introduce this next chapter in the UK, the new ‘Bundle It All’ creative shows how easy it can be to build a trip that works for you, saving time, adding flexibility, and making the journey feel as enjoyable as the destination.”

“Bundle It All” Arrives in the UK

The campaign will roll out in the UK through :20, :15, and :06 creative spots introducing the “Bundle It All” theme and demonstrating how travellers can save by booking their flight and hotel together — or by locking in flights now and adding stays and more later. Developed and produced by Buck Design, the 3D-powered AI creative spots bring to life the idea of bundling travel elements to unlock more savings.

As the campaign enters the UK market, Expedia is leading with a digital‑first marketing strategy designed to reach travellers where they are most active, with the primary channel being YouTube, a platform that proved highly effective for Expedia’s “Going Places with Ken” spot, which drove more than 300 million views.

The UK launch of “The One Place You Go to Go Places” is part of a broader rollout that will feature additional creative spots in the months ahead, including work designed to support Expedia’s ongoing partnership with Liverpool FC.