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Scotland is calling

Scotland, a land full of treasures, is waiting to welcome you. Follow waymarked trails around lochs and through forest parks. Explore our eight unique cities with diverse neighbourhoods, exciting attractions and relaxing parks. Discover rugged coastlines with magnificent views and delve into the past at our historic landmarks. For a truly unique experience, why not plan an island adventure? Each of Scotland's islands have their own unique character and culture to disover, or experience the best of rural Scotland on a farm stay at a working farm! All these moments, and more, are calling you to Scotland.

Adventure and escapism

Scotland is the ultimate natural playground. Feel the thrill of creating memories that will last a lifetime in Scotland’s great outdoors. Try the Highland Fling Bungee set in the spectacular Perthshire countryside or follow in the tracks of the recent UCI Cycling World Championships on an adrenaline-fuelled ride down one of the famous 7stanes mountain bike trails in the south of Scotland. The countryside offers a chance to reconnect with nature. From hiking in our National Parks, to stargazing in remote regions with no light pollution. Be sure to check out Scotland’s islands too like the Isle of Mull in the west coast or the Isle of Uist in the Outer Hebrides where you can expect a warm welcome from the friendly islanders.

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City breaks

From the cultural capital city of Edinburgh, to Glasgow, UNESCO City of Music, there’s an abundance of iconic attractions and diverse neightbourhoods to explore in Scotland’s eight unique cities. Explore the picturesque seashore of Aberdeen and discover one of the UK's finest art collections at Aberdeen Art Gallery. Step back into Stirling's rich history at Stirling Castle and the Wallace Monument or enjoy a scenic stroll along the River Ness in Inverness. Experience Perth from a canoe with Willowgate Activity Centre or visit Scotland’s newest city, Dunfermline - bursting with distinct character and charm. Immerse yourself in history at the impressive and important Dunfermline Abbey.

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Travel responsibly

Slow down to make the most of your Scottish break by taking time to embrace all the country has to offer. Discover beautiful artisan design and crafts using locally sourced materials like Harris Tweed. Indulge in our delicious local seafood and cheeses, explore hidden gardens and walks and get to know the friendly locals. Plan and book ahead and help preserve Scotland's natural beauty by leaving no trace.


For an eco-friendly trip, look out for Green Tourism accredited businesses, like Dawyck Botanic Garden, the UK's first carbon neutral botanic garden or find out more about Scotland’s UNESCO Trail, connecting 13 UNESCO sites from Biospheres to Geoparks. The Galloway & Southern Ayrshire UNESCO Biosphere offers an abundance of unique experiences to enjoy the great outdoors like night mountain biking at Galloway Activity Centre.

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Innovative tastes

Scottish cuisine is renowned for its outstanding quality, making dining in Scotland a food lover's dream. Wherever you go, you are never far from restaurants, pubs and cafes with seasonal menus that celebrate the best of our fresh and local produce. Please your palette with culinary delights like Stornoway Black Pudding and Arbroath Smokies. Fjara Cafe Bar in Shetland, pictured to the left serves the freshest Shetland salmon. Not to mention our gin, beer and whisky – enjoy a distillery or brewery tour for the full experience. Look out for businesses with the Taste Our Best accreditation, highlighting that they use quality ingredients of Scottish provenance, like Old Kirk Bistro set in an 18th century converted church in Aberdeenshire, with beautiful walled gardens and an eclectic menu with fresh seafood dishes that change weekly. Wherever you stay, be sure to check out the local farm shops and markets to sample the tastiest treats, straight from the source! Wilson’s Farm & Kitchen in the Scottish Borders is an ultimate field-to-fork experience.

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Culture and curiosity

There are cultural gems to explore around every corner in Scotland. Be one of the first to experience Perth Museum when it reopens on 30 March 2024, after a major redevelopment. The world-class cultural attraction will be home to the historically significant Stone of Destiny and Unicorn, the debut exhibition explores the story of Scotland’s national animal! In Glasgow, visit The Burrell Collection in Pollok Park, recently awarded the prestigious Art Fund Museum of the Year 2023 or in Perthshire, discover The Scottish Crannog Centre on the banks of Loch Tay, which reopens in April 2024 and offers a unique opportunity to see the construction of a Crannog and Iron Age Village. Experience renowned events like the iconic Edinburgh Festivals. Edinburgh Science Festival runs from 30th March to 14th April 2024. From music to sporting events, the atmospheric crowds and scenic backdrops in Scotland are unbeatable and there’s plenty to enjoy year-round. 

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Family breaks and days out

When it comes to planning a family break, we know there are lots of important decisions to be made, and you'll find that Scotland ticks all the boxes - there's plenty of quality accommodation to suit all budgets, from hotels to self-catering and even farm stays! There’s exciting attractions to explore and thrilling activities for all ages. Climb aboard a berthed ship and be a captain for a day at the RRS Discovery in Dundee, visit Helix Park in Falkirk and gaze up at the Kelpies, the largest equine sculptures in the world and unlock exciting stories at Moat Brae, birthplace of Peter Pan and Scotland’s National Centre for Children’s Literature and Storytelling in Dumfries.


There’s lots of great offers, deals and passes to help you get the most value from your trip! You can even find a lot of free attractions across the country and with ScotRail ‘Kids for A Quid’, up to four children can travel off-peak for just £1 return each with an adult, making it even easier to get around. Check out the Historic Scotland Explorer Pass and National Trust for Scotland memberships too.

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Scotland's cities

Things to do in Scotland

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