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West End

Explore one of Europe’s busiest shopping strips, sing along at a musical show, or simply watch the world go by.

Once a haven for the London’s privileged elite, today West End is London’s cultural and retail epicenter, attracting visitors from all over the world. The area is packed with some of the city’s most notable streets, squares and parks.

The West End broadly refers to the shopping district around Oxford, Regent and Bond streets, the entertainment districts of Leicester Square and Covent Garden, and Westminster. Notable West End locales include Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park. These areas are all conveniently connected by the London Underground.

Step from the escalator at Oxford Circus Underground station and into the swarm of busy Londoners and tourists. Explore the franchise flagship stores and designer boutiques of Oxford Street, one of the busiest in Europe. Check out British retail institutions, such as Selfridges & Co. and Marks & Spencer. Rediscover your inner child amid the magical displays at a number of toys geared toward young ones.

Once you’ve explored Oxford Street, retire to one of the West End’s quieter and quirkier shopping precincts, such as Market Place, St. Christopher’s Place or Newburgh Quarter.

There’s plenty to do if the weather is gray. Check out the portraits of British heroes and icons throughout history in the National Portrait Gallery, one of thirty museums and galleries in the area.

At night, the West End lights up as theater-goers pour from the Underground and friendly chatter spills from traditional pubs, restaurants and bars. With 50 live theater venues in the West End alone, there’s no excuse for leaving London without seeing at least one show. Pick up a free local paper or theater guide to help you choose from the myriad of musicals, comedies and Shakespearean classics on offer. Or, simply grab a ticket to Agatha Christie’s The Mousetrap, the longest running show in the world. For some behind-the-scenes drama and scandal, join the History of Theatreland Walking Tour.

The West End is located to the west of Charing Cross. The Underground stops in various spots in and around the area, as do city buses.

West End Travel Guide Video

Top hotels in West End

Estimated price for 1 night / 2 adults
Leonardo London Heathrow Airport
Leonardo London Heathrow Airport
4 out of 5
Bath Road, West Drayton, England
The price is £52 per night

Located in Hillingdon, this eco-friendly hotel is 2.3 mi (3.8 km) from Stockley Park and within 6 miles (10 km) of Twickenham Stadium and Brunel University. ...

4.1/5Very Good! (2,838 reviews)

"A comfortable stay in a pleasant enough hotel. The room was a good size and clean. However, there was no hot water in the shower during my stay. The breakfast was a little disappointing, even considering for the recent restrictions. If you are flying early, I would save eating until the airport if ..."…"

Reviewed on 7 Aug 2020

Leonardo London Heathrow Airport
Novotel London Heathrow Airport T1 T2 and T3
Novotel London Heathrow Airport T1 T2 and T3
4 out of 5
234 Bath Road, Heathrow Point West, Hayes, England
Free cancellation
The price is £59 per night

Located in Hillingdon, this hotel is within 9 mi (15 km) of Twickenham Stadium, Windsor Castle and Hampton Court Palace. Richmond Park and Thorpe Park are also ...

4.2/5Excellent! (1,720 reviews)

"It was a great facility and very tidy room. We had nice stays."…"

Reviewed on 3 Aug 2020

Novotel London Heathrow Airport T1 T2 and T3
Leonardo Royal London Tower Bridge
Leonardo Royal London Tower Bridge
4 out of 5
45 Prescot Street, London, England
The price is £79 per night

Located in London City Centre, this luxury hotel is within a 15-minute walk of Tower Bridge and Tower of London. Borough Market and Museum of London are also ...

4.3/5Excellent! (980 reviews)

"Very clean and comfortable room. The swimming pool was open when we visited and was larger than we expected. Our only quibble was that we paid extra for a room with breakfast included, and breakfast was just a takeaway bag. I understand why this is the case but think there could have been some customer ..."…"

Reviewed on 6 Aug 2020

Leonardo Royal London Tower Bridge

Popular places to visit in West End

Buckingham Palace
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Buckingham Palace

4.5/5(1,004 reviews)

Britain’s most famous home, the luxurious personal residence and workplace of Queen Elizabeth II, is open to all.

Big Ben
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Big Ben

4/5(1,061 reviews)

One of London’s most resounding landmarks is a treasured emblem of England.

Trafalgar Square
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Trafalgar Square

4.5/5(1,860 reviews)

London’s great meeting place and the “front yard” of the National Gallery and St. Martin-in-the-Fields church. 

Piccadilly Circus
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Piccadilly Circus

4/5(1,953 reviews)

Often billed as the British version of Times Square, this iconic traffic hub is the perfect starting point for your London adventure.

The British Museum
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The British Museum

4.5/5(709 reviews)

Originally created as a “cabinet of curiosities,” Britain’s oldest museum has grown into a treasure house of humanity’s greatest achievements.

Oxford Street
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Oxford Street

4/5(769 reviews)

Browse hundreds of reputable shops, cafés and restaurants in one of the busiest shopping streets in Europe.

Top things to do in West End

More London for Less: 5 Attractions inc. The London Eye
Image for More London for Less: 5 Attractions inc. The London Eye

More London for Less: 5 Attractions inc. The London Eye

£70
Per adult
82% of travellers recommend
London Hop-On Hop-Off Big Bus Tour
Image for London Hop-On Hop-Off Big Bus Tour

London Hop-On Hop-Off Big Bus Tour

£31
Per adult
78% of travellers recommend
The London Pass®: Access 80+ Tours & Attractions
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The London Pass®: Access 80+ Tours & Attractions

£79
Per adult
72% of travellers recommend
Windsor Castle Admission Tickets
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Windsor Castle Admission Tickets

£24
Per adult
76% of travellers recommend
Hard Rock Cafe London Dining with Priority Seating
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Hard Rock Cafe London Dining with Priority Seating

£25
Per adult
90% of travellers recommend
Madame Tussauds London Tickets
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Madame Tussauds London Tickets

£29
Per adult
76% of travellers recommend