The best area to stay in Vimmerby is near the main attractions in the central part of town, particularly around the area of Astrid Lindgren's World.This area is the heart of Vimmerby for visitors, offering easy access to the theme park and the town's primary amenities. It's quite walkable, with hotels, restaurants, and shops clustered within a short distance. You'll find yourself close to the main road, Storgatan, which runs through the centre.Families will find this location exceptionally convenient. Staying close to Astrid Lindgren's World means minimised travel time to and from the park, allowing for more relaxed mornings and evenings. Many accommodations in this vicinity are designed with families in mind, often offering amenities like family rooms or play areas.For those looking for a slightly more secluded yet still convenient option, consider accommodations just outside the immediate town centre, but still within a short drive.