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Best Western George Hotel

3.0 star property
Hotel in Swaffham with 24-hour front desk and restaurant

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Reception
Desk, iron/ironing board, rollaway beds, free WiFi
Bar (on property)
Terrace/patio

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
The current price is £75
includes taxes & fees
1 Aug - 2 Aug

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hairdryer
Electric kettle
Wardrobe
Desk
  • 75 sq ft
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(10 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hairdryer
Electric kettle
Wardrobe
Desk
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Single Beds, Non Smoking

8.0 out of 10
Very good
(8 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hairdryer
Electric kettle
Wardrobe
Desk
  • 172 sq ft
  • Sleeps 2
  • 2 Single Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Desk
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Wardrobe
Desk
Daily housekeeping
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hairdryer
Electric kettle
Wardrobe
Desk
  • 215 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds
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About the area

Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Golf Club - 3 min drive - 2.1 miles
  • Castle Acre Priory - 6 min drive - 4.3 miles
  • Oxburgh Hall - 12 min drive - 9.0 miles
  • Sandringham House - 24 min drive - 18.6 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • London (STN-Stansted) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪McTaggarts - ‬9 min drive
  • ‪Norfolk Woods Resort & Spa - ‬8 min drive
  • ‪The Red Lion - ‬3 min walk

About this property

Best Western George Hotel

Hotel in the city centre
You can look forward to a terrace, dry cleaning/laundry services and a bar at Best Western George Hotel. Free in-room WiFi and a restaurant are available to all guests.
Other perks at this hotel include:
  • Free self-parking
  • English breakfast (surcharge), a banquet hall and a 24-hour front desk
  • Smoke-free property, luggage storage and wedding services
  • Guest reviews give top marks for the helpful staff
Room features
All guest rooms at Best Western George Hotel offer amenities, such as free WiFi.
Extra conveniences in all rooms include:
  • Heating and portable fans
  • Baths or showers, free toiletries and hairdryers
  • Electric kettles, daily housekeeping and desks

Languages

English

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includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night.
Cots (infant beds) are not available

Payment types at the property

Important information

Optional extras

  • Fee for English breakfast: from approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted
If you cancel your booking, you'll be subject to the host's cancellation policy. In accordance with UK consumer law, property booking services are not subject to the right of withdrawal.

We should mention

This property does not have any lifts

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is Best Western George Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 10 per pet, per night.

How much does it cost to stay at Best Western George Hotel?

As of 22 Jul 2025, prices found for a 1-night stay for 2 adults at Best Western George Hotel on 1 Aug 2025 start from £75.0, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Best Western George Hotel?

Self-parking is free at this property.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; check-in end time: midnight.

What time is check-out at Best Western George Hotel?

Checkout is at 11 AM.

Where is Best Western George Hotel located?

Located in the heart of Swaffham, this hotel is steps away from Church of St Peter and St Paul and Market Square. Swaffham Museum and The Green Britain Centre are also within 15 minutes.

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Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 78 out of 288 reviews
Rating 8 - Good. 128 out of 288 reviews
Rating 6 - Okay. 55 out of 288 reviews
Rating 4 - Poor. 18 out of 288 reviews
Rating 2 - Terrible. 9 out of 288 reviews

8.2/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.0/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025

8/10 Good

Hugh

Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

8/10 Good

Fiona

Liked: Cleanliness, amenities, property conditions & facilities
Very good
Stayed 1 night in Jun 2025

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

8/10 Good

Brad

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay, shower not so nice and noisy when in use as was the toilet. but over hall enjoyable stay
Stayed 1 night in Feb 2025

10/10 Excellent

Ivan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

8/10 Good

tina

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, room comfort
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Stayed 4 nights in Jul 2024

8/10 Good

Audrey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Stayed 2 nights in Sep 2024

8/10 Good

Verified traveller

Liked: Staff & service, room comfort
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Stayed 1 night in Dec 2024

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent king size room lovely bathroom
Stayed 1 night in Jun 2024

8/10 Good

Penny

Liked: Cleanliness, staff & service, amenities
Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Stayed 3 nights in May 2023

10/10 Excellent

Daryl

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Recommend

Good room in a quaint hotel. Great food and friendly helpful staff.
Stayed 2 nights in Jun 2024

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service, property conditions & facilities
reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.
Stayed 2 nights in Aug 2024

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff are absolutely amazing. Very friendly. Great service. Great food. Would definitely stay there again. The room was very clean as well.
Stayed 1 night in Jun 2024

8/10 Good

Peter

Liked: Cleanliness
Disliked: Amenities, property conditions & facilities
Nice and quiet in the centre of town, hotel a little in need of a makeover.
Stayed 4 nights in Jun 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Look forward tp returning.

Very much enjoyed our stay and, without exception, the staff couldn't have been more helpful - or lovelier!
Stayed 4 nights in Mar 2024

6/10 Okay

paul

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Hotel is In a good area, bar & restaurant decent. Rooms in the hotel are very tired and dated, it's like a step back into the 80s. Would not stay here again.
Stayed 1 night in Jul 2024

6/10 Okay

Susan

Liked: Staff & service

Passable

Old hotel in pub. Tiny bathroom and small old room. Breakfast was good
Stayed 1 night in Jun 2024

10/10 Excellent

Kay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff very helpful. Secure place for bikes in the conference room. Nice food in the evening.
Stayed 1 night in May 2024

8/10 Good

Angela

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Two night stay with dogs

Lovely two night stay for us with our two dogs at the George hotel. The staff were really helpful and friendly. The room was comfortable and clean although it would've been helpful to have a grab rail in the shower for us 'oldies'.
Stayed 2 nights in May 2024

6/10 Okay

Robert

Liked: Staff & service
Basic but adequate accommodation. Staff very good. Shower very poor water pressure. Good food choice and quality.
Stayed 1 night in Sep 2024