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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with 24-hour front desk and restaurant

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds
Front of property
Reception
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cots/infant beds, rollaway beds

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar
The current price is £98
includes taxes & fees
6 Apr - 7 Apr

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Separate bath and shower
Hairdryer
Electric kettle
  • 349 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 348 sq ft
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Private bathroom
Shower/bath combination
Hairdryer
Electric kettle
Cable channels
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Desk
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 240 sq ft
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking | Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 2 Single Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 300 sq ft
  • Sleeps 2
  • 2 Single Beds

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About the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 19 min walk - 1.0 mile
  • Market Place - 3 min drive - 1.4 miles
  • Norwich Castle - 4 min drive - 1.7 miles
  • University of East Anglia - 5 min drive - 1.8 miles
  • Carrow Road - 5 min drive - 2.4 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services and a fireplace in reception. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner and children's meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self-parking
  • Cooked-to-order breakfast (surcharge), a front desk safe and smoke-free property
  • Meeting rooms, luggage storage and a banquet hall
  • Guest reviews say great things about the helpful staff
Room features
All guest rooms at George Hotel, BW Signature Collection offer amenities, such as free WiFi. Guest reviews speak positively of the cleanliness rooms at the property.
Extra conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cots/infant beds (surcharge)
  • Bathrooms with free toiletries and hairdryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles and heating

Languages

English

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night.
Cots (infant beds) are available for GBP 10.0 per night

Payment types at the property

Important information

Optional extras

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash

We should mention

This property does not have any lifts

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 22 Mar 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 6 Apr 2025 start from £98.11, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at George Hotel, BW Signature Collection?

Self-parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Checkout is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in the heart of Norwich, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place and Norwich Castle. Norwich Cathedral and Carrow Road are also within 2 mi (3 km).

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George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 435 out of 754 reviews
Rating 8 - Good. 239 out of 754 reviews
Rating 6 - Okay. 49 out of 754 reviews
Rating 4 - Poor. 17 out of 754 reviews
Rating 2 - Terrible. 14 out of 754 reviews

9.0/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Matthew

Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

10/10 Excellent

Marina

A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Stayed 1 night in Feb 2025

10/10 Excellent

Emelia

The lady at reception in the evening is brilliant, very welcoming and great customer service
Stayed 1 night in Feb 2025

10/10 Excellent

Avril

Great little hotel
Great stay lovely room ,friendly staff ..would definitely come back
Stayed 1 night in Nov 2024

10/10 Excellent

Matthew

Great hotel, great staff, great dinner, great breakfast!!!
Stayed 1 night in Nov 2024

8/10 Good

Craig

Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025

8/10 Good

Lee

Hotel is nice Location is very central Dining area wasn’t very welcoming
Stayed 1 night in Jan 2025

8/10 Good

Alan

Good location to visit Norwich, exceptional staff
Stayed 1 night in Nov 2024

10/10 Excellent

Andrew

We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
Stayed 2 nights in Nov 2024

10/10 Excellent

Phillip

Always impressed with this hotel. Service and friendliness of all the staff is second to none Great selection of choice on the breakfast and evening meal menus. Room was spotless, as was the entire hotel. I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff. Thanks
Stayed 1 night in Jan 2025

10/10 Excellent

edward

The George is our preferred hotel for our Norwich stays. The staff is excellent; attentive, experienced, pleasant. Location works very well for us. Close to the city centre, for drinks/dinner with friends and easy/quick route out of Norwich for our drive south.
Stayed 1 night in Dec 2024

8/10 Good

Charlotte

Nice hotel. Central and clean.
Stayed 2 nights in Aug 2024

10/10 Excellent

Angela

Excellent hotel would definitely stay again
Stayed 2 nights in Aug 2024

10/10 Excellent

nicola

Wonderful staff. Had a fab evening meal and breakfast was great too. Easy 15 minute walk into Norwich, and parking at hotel was an added bonus. Will definitely return.
Stayed 1 night in Nov 2024

8/10 Good

olivier

Great place to stay even with a dog!
Great place especially if you have tobtravel with a dog
Stayed 1 night in Aug 2024

8/10 Good

Gabriella

Hidden gem
Lovely place, hidden gem… loved it.
Stayed 1 night in Oct 2024

8/10 Good

Phil

Great team, lovely quiet, comfortable stay.
Stayed 2 nights in Jun 2024

10/10 Excellent

Mark

Excellent!
Excellent service, and the staff always helpful and friendly. Excellent value for money and I have been to many hotels.
Stayed 2 nights in Oct 2024

8/10 Good

Isabel

Very nice place and staff friendly. Would go back
Stayed 2 nights in Sep 2024

10/10 Excellent

Richard

Pleasant hotel in a good location
Nice hotel, good location, friendly service
Stayed 1 night in May 2024

8/10 Good

edward

This might be the tenth stay at the George for us. Good location, great staff, very good condition of the building & room
Stayed 1 night in Aug 2024

10/10 Excellent

Matthew

A warm welcome, nice, clean and tidy room.
Stayed 1 night in Sep 2024

2/10 Terrible

Matthew

Liked: Staff & service, property conditions & facilities
Disliked: Amenities
If you visit here in the winter prepare to go to bed with your coat on. Should have stayed eslewhere , heating didn’t work in the room, no hot water until following morning, had travelled all day for an ice box room and no hot water. Avoid this place is one of those spent loads of money on reception and bar area and the rooms remain neglected!
Stayed 1 night in Jan 2025

10/10 Excellent

Tony

Always stay here. when I’m in the area. Staff are so friendly and helpful. Food is very good including great breakfast.
Stayed 1 night in Sep 2024