Right in the heart of Times Square!
We stayed at the Hilton in Times Square for 5 nights and thoroughly enjoyed our stay. The hotel is located right in the heart of Times Square. This is great to get to everywhere. The hotel is not noisy as the lobby and therefore rooms are several floors above ground level. However, when you come out of the hotel, the street is very busy with multiple street vendors. This was not an issue for us but it is a very busy place. The hotel was clean and comfortable and I would recommend. You will however (we found) pay a premium for location.