not bad overall but sketchy neighbors
Hotel location is unbeatable! Very close to Regent's street. The hotel itself is in a quiet neighborhood. Our room was facing an office building and it's very quiet. Love their black-out curtains! Make a huge difference and definitely helped with sleep. I've stayed at many Holiday Inn's across world and facilities of this one are very basic. Probably because it's in London.
One thing that keep me from giving a 5 is that during our stay in August we found that people who stay here look a bit sketchy. We constantly heard baby screaming/crying. After some detective work, we found the noise coming from a unit which has 2 women + 2 small kids + 1 man in their room. The unit is not immediate next to us but there were 2 staff only units between us and we can still hear them! They also let theirs kids out play in the open space near fire stairs! You can imagine a ton of noise from those kids in the common area! After we complained to the front desk, they told us "those are long-term stay people". They showed us a few other rooms on different sides of the building. We checked out those areas and also noticed there was baby crying/screaming coming out of those rooms every other room and we can hear everything standing in the hallway!! It felt like in a daycare vs. in a hotel near Regent's street! D: We suspect the hotel rents out some units to families for their long-term stay but at least please keep them separate from tourists who don't appreciate constant baby screaming!