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As Dr. Samuel Johnson said, “when a man is tired of London, he is tired of life; for there is in London all that life can afford”. London is a city that represents all things British; red buses, tea, scones and who can forget the vibrant social scene. With that said, it’s also one of the most multicultural cities in the world (there are more than 300 languages spoken in London, that’s more than any other city in the world). A city that caters for all, there is plenty of great value budget accommodation and of course famous lavish 5-star hotels and everything in between.

A Clash of Cutting Edge & Classic

If its fashion, fun and a wealth of things to see and do you’re seeking, there are few cities in the world that can offer you quite as much as London. History, art and culture are found on every street corner in London, with four UNESCO World Heritage Sites to its name; Tower of London, Maritime Greenwich, Westminster Palace and Kew’s Royal Botanic Gardens. To relax after a day of sightseeing, you’ll find that London has an ever growing amount of boutique hotels. You can relax in comfort and rest up for the big nights which will follow your packed days whilst experiencing the very quaint and British way of life.

Treat Yourself

If you’ve seeking some glitz and glam to add to your cultural activities, London has it all. The nightlife is like no other and you’ll find plenty to do in the west end if you are seeking something exclusive and luxurious. And for those of you who want something alternative, hit the east end with its quirky pubs, clubs and live music in abundance.

London is lined with fine luxury hotels and you’ll probably feel that after a few days in the city, you’ll need some ‘you time’. For all the relaxation you could possible need after a long day on Oxford Street, spa hotels are famous in this city.

Foodie Paradise

In terms of food and drink, yes, you’ve guessed correctly, like most things, London does it like no one else. If London ranks amongst the best capital cities in the world then Soho is London’s very own food capital. Otherwise there's the artisan delights from Borough Market or some of the finest curry you’re going to find outside of Asia on East London's Brick Lane.

London eludes definition. A place of extremes and contradictions, it has transformed from robustly English capital to truly multicultural city. Having experienced Renaissance, revolution, and revival, and survived fire, plague, and war, the city has a pretty interesting history, the best of which it holds on to. Visit its monuments and museums and you'll come across ancient and modern London, and learn about its wealth, poverty, ambitions, reality, and make-believe. From the Tower of London to Buckingham Palace, the major monuments pull in the crowds, but make sure you take some time to explore its back alleys, quiet squares, and colourful markets.

Art in the City

As red buses, black cabs, and pigeons encircle Trafalgar Square, there is no mistaking where you are. Stop by the National Gallery to look at some of the world's finest artworks, ranging from Leonardo's meticulous sketches to Turner's chromatic landscapes, or for a fix of modern art, visit the converted Bankside Power Station, the Tate Modern. The gallery covers art from 1900 to the present day, and its enormous Turbine Hall displays specially commissioned works.

Razzmatazz and All That Jazz

Finding entertainment in London is as easy as finding books in a library. In the West End theatre district, you can choose from musicals, theatre, and comedy shows. Based on the songs of the band Queen, We Will Rock You is currently showing at the Dominion Theatre. From April to October, you can see some of Shakespeare's greatest plays in the faithfully reconstructed Globe Theatre. But we don’t just celebrate the traditional classics here in London. Experience a true modern phenomenon with a visit to the Harry Potter Studio Tour and see where the magic happens. It's no surprise that London attracts influential artists from all musical genres; and you can listen in pubs, theatres, basements, arenas, churches, and parks.

Serious Shopping and Hearty Meals

There's great shopping throughout the city; from high-end Harrods to cheap and cheerful Camden market, the city caters to every budget and taste. When it comes to food, the same rule applies, so whether you're after a comforting English breakfast, a reviving curry, or tea at the Ritz, you'll never run out of options.

The London Eye will give you a bird's-eye view of the river Thames looping through the capital, as well as the city's many parks. In a city of skyscrapers, buildings on top of buildings, and crowded public transport, London is thankfully protective of its beautiful green spaces. Find everything from rose garden to meadow and woodland in its eight Royal Parks, which offer free guided walks to explore the flora and fauna, and trace the city's royal, political, and literary associations.

Whether you want a cheap London hotel located near Hyde Park, or a 5 star hotel in South Kensington or an exclusive hotel in Mayfair London’s hotel range has you covered. Despite its popularity, there are countless hotels located near the must-see attractions including Buckingham Palace, Piccadilly Circus and Trafalgar Square.

You could also consider a hotel in Shoreditch, which is know for its more alternative culture.